- Partner with digital strategy leads and analytics teams to uncover patient behaviors and insights that inspire bold ideas to support overall engagement.- Applies deep channel knowledge to help create bespoke experiences for patients to make informed health decisions.- Be an expert in competitive analysis to help uniquely improve the digital strategy and develop white-space tactics for clients to uniquely reach patients that need help.- Build long-lasting client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that increase revenue

Devise and implement robust social strategies for clients, including reporting on social performance, social listening, and crisis management. Deliver effective guidance and direction to team of two to five social media analysts, writing, copying, and drafting reports to review. Launch new campaigns, forecast team scope of work, and support direct report's career path into leadership roles. Key Contributions: -Lead a team of 5 plus individuals in the creation of a social strategy that generated a 35% increase in revenue, which tops the 7-figure mark. -Contributed to the overall go-to-market plan as the social media marketing subject matter expert for a Fortune 50 pharmaceutical client. -Instrumental in the acquirement of two new clients through preliminary social listening research and pitch presentation duties for incoming RFPs.

Delivered proactive support and guidance to direct reports in understanding expectations, exploring career growth, and navigating daily operations. Utilized persuasive communication skills to discuss clients and internal project needs, including presenting project deliverables, flagging emerging trends, and owning day-to-day team needs. Tracked and reduced errors in reporting and project management documents. Key Contributions: -Achieved a 134% increase in brand responses by executing engaging social moderation and community management strategies. -Created five platform-specific best practices documents, in conjunction with client social strategies that leveled up to their go-to-market plans. -Lead community teams that deployed +1000 social media responses per week to a wide variety of clients, including help center support, crisis communication responses, and strategic brand love messaging to loyal customers and fans

The Social Media Coordinator is responsible for managing and maintaining client channels on a daily basis by actively participating in conversation within the community, identifying trends or issues that can provide valuable insight for clients, evaluating content performance, and helping to implement effective social strategies to ensure clients are authentically interacting with their communities. Other role responsibilities and skills include.

A highly skilled social media content producer with extensive experience in creating visual stories for multifaceted social audiences. Responsible for producing and managing content for Public Alliance on social and business platforms. Passionate student-employee with a keen understanding of various digital media and experience with social media and website management. Learned the process of SEO website ranking and keyword management.