Robert Cady Email & Phone Number

Modesto, Us

Responsible for the ongoing development, execution and marketing of TSMCs Ecommerce offerings, loyalty/reward program, digital communication and content to support digital, ecommerce and merchandising programs/promotions. Additionally, manage and maintain business relationships with multiple third party SAAS providers and ensure our partnership with the internal IT team drives results.• Data AnalysisConsumer Research and Insights – Key information for fact based recommendations and decision making. Data mining and developing BI strategies with a focus on financials, market share, operational and marketing analysis, custom surveys, brand landscape insights and analysis, and ongoing retail focused customer’s surveys.• Loyalty and RewardsRedesigned the banner’s mobile applications and built simple and more relevant marketing programs through a data driven approach. This increased customer engagement while increasing the amount of CPG funded offers to offset program costs. Program growth/engagement has enabled broader communication with more relevant messaging through digital ADs, social media channels, email and push notifications. • eCommerceImplemented home delivery across all three banners (207 stores) in a three month time fame. Drove end to end plan from contract negotiations, system integrations and marketing creative to support the program at store level. Developed new datasets and analysis for full visibility of key metrics to make operational and marketing adjustments to continue to drive growth and incremental sales.. Delivered the meal delivery program across ~130 stores, supported by four key delivery providers. • Digital Marketing (Web and Social) – Revise Web & Social Strategy (2018-2020)Developed strategic changes to restructure all three banner websites to better serve our customers needs (Save Mart, Lucky, FoodMaxx). FoodMaxx being the most recent example to support new marketing programs.

Boise, Idaho, Us

Support and enable the integration of new data science & analytics into daily retail activities to drive incremental sales and profits.Interface between the Executive, Data Science, IT and Business teams to ensure all areas of the organization are aligned with data science priorities, financials and the development/integration roadmapsThought leadership: Develop data and analytics strategies. Identify and scale new work, drive adoption of the analytics across all level of the organization and define/measure the business impact of the work• Oversee analytic resources, solution development and change management• Develop and apply advanced analytic models into new and existing tools and applications Develop and build financials for each of the work efforts• Cost Benefit Analysis• Corporate Admin Budgets

Boise, Idaho, Us

Lead a high powered team supporting Product (assortment), Placement (schematics, space, store mapping), Promotional Planning and Pricing systems and processes. Ensure all merchandising systems and processes are available, accurate and efficient across all divisions and departments to drive sales and profit. System integration support and development of key merchandising applications for all Divisions System subject matter expert and provides on the fly adhoc analysis for decision making Data Governance for internal and syndicated data (item/store/cluster/vendor)

Us

Responsible for the development and implementation of the corporate assortment process to ensure best practices are followed. Developing and leveraging internal information and analytics to ensure that product assortments are efficient from a sales, space, inventory and labor perspectives. In addition, I manage the processes supporting item lifecycle management; new item selection through deletion. Finally, I am the liaison role between supply chain and merchandising on issues surrounding aged inventory, new item allocations, warehouse management.

Us

Director Customer Reporting and Analysis - the position is responsible for detailed and cutting edge program analysis for loyalty and mass programs by analyzing customers and their behavior to build custom marketing programs. This includes customer segmentation and program development, financial modeling and planning and post progam evaluation.

Us

Lead the creation of a customer centric/financial BI applications for Sr. Management as well as company wide reporting across the retail and marketing departments. Reporting includes top line financials, customer segmentation, competitive pricing insights, competitive locations and third party market share data.

Us

Directed a team of 26 employees responsible for executing and maintaining all promotional and regular retails for three divisions encompassing 362 retail stores.• Develop and implement pricing strategies for the company, divisions, departments, and categories• Monitor pricing strategies and ensure category optimization strategies are executed to achieve the company’s financial goals• Manage and enhance store segmentation/price area structure (Store Clustering).• Track competitive targets for company, divisions, departments, and categories• Manage competitive price checking activities working with divisions, vendor, pricing coordinators, pricing execution teams• Design and manage competitive analysis and reporting• Primary contact for external development of pricing applications• Sarbanes-Oxley business team lead for the corporate pricing department. Authored the processes, workflows, and policies then communicated to all affected departments, teams, and senior management. Architected and built the automated standardized reports for the pricing department across ten U.S. divisions and marketing departments