Robert Calderoni Email & Phone Number

New York, New York

Greater New York City Area

Responsible for central strategy development, regional dissemination and coordination of global plans and delivering global insight into campaign performance to HPE’s Worldwide Marketing & Media team. I work closely with both HPE Worldwide clients and other regional/local teams to scope, plan and deliver innovative media plans that have a positive impact on both brand and demand objectives.

Worked with leading global Technology and Telecommunications clients to map and architect Annalect product and service solutions to solve client business challenges. Worked closely with client personnel to understand business challenges and ensure business needs were met. Managed internal and external stakeholders throughout the solution life cycle to drive successful deployment, adoption and long-term business value.

Supported Division Chief Operating Officer to develop global sales strategies, execution and operational plans to increase revenue and productivity. Consulted with regional sales leaders on pipeline coverage and provided guidance on areas for focus and improvement. Interfaced with product marketing to develop marketing plans to increase pipeline in targeted opportunities and regions. Analyzed forecasts and provided reports on progress towards sales goals and other metrics

Consulted with Product Development and Product Marketing to develop product solutions and marketing materials tailored for Sports industry vertical (CRM, Performance Analytics, Social, Fan Engagement, Ticketing, etc.) Interfaced with prospective customers and sales organization to provide customer feedback and requirements to product teams. Collaborated with product development teams and provided strategic guidance in the development of sports-specific add-on functionality to better position products for the Sports vertical in key product areas (CRM, Mobile, Data Platform). Provide analysis and reports on progress towards Revenue and Net New Customer Acquisition targets

Developed television media plan to maximize exposure with targeted consumer segments while optimizing cost per impression. Presented detailed plans to clients showing frequency and placement recommendations and upon approval executed the plan, which included negotiating the purchase of television spots with various national media networks. Client served include: State Farm Insurance, H&R Block, Porsche, Rent-a-Center, and Pier 1 Imports.

Developed, presented, and implemented media plans for main client: Coty Inc. Additional work included the gathering and analyzing of competitive data.

Bachelor Of Business Administration (B.B.A.), Finance, General

Education record