Cheef Holdings is the parent corporation to the #1 pet and people CBD products. The mission is to educate the world of the healing power of natural, safe, and effective cannabinoids found in the hemp plant. With several brands, over 10 e-commerce sites, and 100's of products, Cheef Holdings is a digital leader in the cannabinoid industry.RESPONSIBILITIES:Work closely with business stakeholders to understand goals and determine how to turn raw data into valuable insights that offers the greatest opportunity to the organization to grow and compete.Mine and analyze data from databases to drive optimization and improvement of product development, marketing techniques and business strategies.Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.Calculate LTV for multiple sales channels to drive customer segmentation and targeting strategies.Create, and manage Data Warehouse with multiple data connectors including most Google products, e-commerce platforms and email marketing products.Build automated weekly, monthly, and quarterly e-commerce dashboards in Data Studio.

Reading International is a public company trading on NASDAQ: RDI. Its a diversified company focused on the development, ownership and operation of entertainment and real estate property assets in three jurisdictions: United States, Australia, and New Zealand. ACHIEVEMENTS:Ownership of 6 e-commerce websites and 4 branded mobile applications that was built from the ground up. Lead and manage engineering and digital teams (20+ individuals) in building robust technology stack, identifying new opportunities to grow existing channels, customer experience from on-site analytics, forming strong cross channel relationships and developing effective partnerships with all digital third party vendors.Developed and deployed digital product roadmap and strategy that delivered e-commerce revenue growth and increases in customer acquisition/retention and website registrations signups. Have consistently grown YOY e-commerce traffic by driving SEO improvements, adding ‘personalization’ to retain loyal customers, addressing customer needs and boost brand awareness using over 200 contests, giveaways, promotions, and email marketing campaigns.Evaluate competitive benchmarks to continue to drive improvements to the digital product strategy and performance. Create and present all performance reporting and dashboards including merchandising, gift card, loyalty, F&B and online sales, forecasting, and setting KPI’s for the business including digital traffic and conversion, email list lead generation, mobile app downloads, social engagement, and video views. Directed the social media team to improved social media content, fans, and engagement on 50+ profiles. Continue to build and strengthen the company’s online presence through new technologies that included web analytics, data tracking software, and competitive intelligence tools.Analyzed customer insights and behavior using A/B testing to improve engagement and increase conversion.

Philips is a public company trading on NYSE: PHG, a leading health technology company focused on improving people's health. My position was under the Oral Healthcare Division. ACHIEVEMENTS: Owned and managed 15 B2B and B2C websites that raised web traffic and page views by 25%.Controlled budget expenditures by decreasing department spend by 15% while still adding new enhancements to the websites.Project managed all digital properties including hosting, security, domains, archiving, QA, testing, and technical integration. Measured web-based analytics to create SEO/SEM strategies resulting in 25% customer growth and 60% retention rate. Collaborate to create a technical and digital marketing strategy which increased ROI and KPI goals that adhered to budget management.Partnered with compliance and technology teams for improvement in platform security, data security and privacy.Plan, develop, execute and manage an internal mobile app to be used by 200+ sales representatives.

Discus Dental was a private company focusing on the manufacturing of Whitening, Impression, and Oral Hygiene products for the dental industry. Discus Dental was purchased by Philips Inc in 2011. ACHIEVEMENTS:Directed a team of 7 associates that built and supported multiple online applications for 150,000+ B2B customers.Established a new email marketing department that increased contact lists and created email campaigns that generated over a million+ leads that increased revenue by 45%. Developed KPI's that provided market intelligence from multiple CRM tools. Collaborated concepts and findings with other departments which resulted in a decrease in budget spend by 5%, and made associate workflows more efficient. Partnered with government agencies, banks and internal compliance teams to adhere to regulations on all digital products to improve platform security, data security and data privacy legislation, including SOX, HIPAA, and PCI regulations.Project managed all online priorities that included designing, engineering, deploying, and QA web-based products, UI/UX, security assessment, infrastructure, and production performance. Executed software development life cycle best practices, and standards to ensure proper techniques and coding methodology were administered by the development teams.Responsible for developing and executing the digital product roadmap to ignite growth across all e-commerce channels.Focus on SEO assessments using Google Analytics to measure business metrics to benefit ROI and KPI goals. Evaluate new emerging technologies and provide recommendations and perspective for adoption where appropriate

Managed day-to-day operations, customer service main contact for clients and supervised staff of 3 software developers. Monitored employee productivity and optimized procedures to reduce costs. Generated revenue using effective prospecting and lead development strategies.

Create project plans, scope documents, schedules and forecasts. Provide timely communication on the impact of changes and decisionsDevelop best practices and tools for project execution and management Provide project progress reports to project team, stakeholders, management, and executives

Continuously integrated and deployed developed software. Updated integration/deployment scripts as necessary to improve continuous integration practices.Developed features for an inventory parts management tool and verified that software met requirements.Collaborated on future projects and innovations.