Trained and led team in providing analysis and self-serve analytics tools to optimize performance of product, website, retail, marketing, CRM, survey, customer persona, and inventory management initiatives.Assisted in producing documentation and support for a successful round of Series C fundraising.Assisted in planning, creating, and streamlining the end to end data process for the new retail department launched in 2021.Planned and transitioned data ETL processes from Amazon Data Pipeline to Ascend with no impact to user endpoint reporting or analysis.Strategized and maintained a data roadmap for analysis and data warehousing while implementing a new agile methodology process via Asanato track and manage progress.Expanded responsibility in taking over and managing the CRM team during one of the company’s restructures for the past year.Collaborated with heads of departments and C-suite executives on projects and strategies for the business.

Trained and led 4 person B2C team responsible for providing analytics to a range of business units dealing with membership programs, GA/GTM implementation and QA, paid traffic analysis, yield analysis, and site performance/engagement.Created and optimized new dashboards and visualizations for business using Qlikview on RPV, Paid Traffic, and Engagement.Used disparate data sources to validate ad and affiliate data to provide a more accurate view in revenue generated by page and user.Assisted in strategizing new data projects around ad and affiliate revenue data, site traffic data via GA, and 'persona' data to help push the company towards a more granular ROI (at the user level) approach to decision making.Conducted multiple company-wide and business unit focused training sessions on reports and metrics to allow businesses to 'own' data.Collaborated with the heads of business and C-level executives to plan and execute monthly and yearly BI priorities.

Provided analysis and performed ad-hoc requests which provided visibility into the performance of loyalty programs and marketing efforts.Assisted in the creation of a new email list age off flow: provided guidance in A/B testing; assisted in the Q/A of the new logic with BI; and provided guidance on the queries and data structure needed to report the changes to business.Worked closely with the Real Estate team by assisting in the creation of a Real Estate Transfer Model to provide insight to the business on which stores to close; and creating reporting on potential online order fulfillment based on SKUs around specific larger stores in the fleet.Advised the BI team on current DB schema optimizations: created new tables, amended existing tables, and helped cleanse data sources.Created and provided guidance to the BI team in setting up automated reporting which were delivered to C-level executives.Managed the Internship Program for the Digital Analytics team, mentored two analysts on the team, and managed one analyst.

Helped visualize and implement a new metrics collection and reporting platform to inform the business on the health of different products.Worked closely with large stakeholders such as Microsoft, Hearst, Majesco, the WB, HSN, and the LA Times to track product performance.Analyzed and provided recommendations to improve product performance to Game Development Teams and worked closely with producers.Produced forecasts of various business indicators based on regression analysis to include Customer Lifetime Valuation Models.Performed user intelligence analysis to understand if performance fluctuations on our products were due to structural or seasonal changes in user behavior, or due to problems with our products. Managed the internship program for the Analytics Team.

Created and led team to implement a new metrics collection and reporting platform to inform the business on the health of different products.Analyzed and provided recommendations to improve product performance.Produced forecasts of various business indicators based on regression analysisHelped create and analyzed the monthly operating model to inform our parent company, InterActive Corp (IAC), on our performance.Advised the marketing team on performance on their paid marketing objectives, as well as creation of new marketing initiatives and product pricing.Helped the finance team in their reporting on product purchasesPerformed user intelligence analysis to understand if performance fluctuations on our products were due to structural or seasonal changes in user behavior, or due to problems with our products.Worked closely with the COO and other heads of the business to fulfill their reporting needs. Worked with reporting tools such as Google Analytics, MySQL, QlikTech(QlikView), and WebTrends.Performed ad-hoc requests from managers of different divisions of the company.Advised other divisions of the company on how to implement metric collection and perform analysis on their products.Managed a four man team, two of which worked off-site.

Analyzed black market fuel prices and fuel supplies in the Baghdad Province to determine price lags, to quantitatively measure effects of security on markets, and to confirm or rebuke anecdotal observations of supply on the black market.Produced an initial and follow-on report on the electricity situation in the Baghdad Province that helped shape U.S. Embassy policy on micro-generation.Wrote a report on the effects of both rationing and subsidies on the formal and informal markets to inform U.S. Embassy personnel of a project’s economic impact or “non-impact” on the black market.Produced economic reports for seven Baghdad neighborhoods targeted by Project Clean Delivery to show economic impacts of the project and selected by the U.S. Embassy to serve as the liaison for the Economics team.Created various white papers on market conditions, ration cards, and micro-finance versus micro-grants.Generated surveys and coached the Iraqi Assistance Centers to conduct and analyze survey results.Served as the Movement NCO for the team and processed over 60 missions.

Produced and analyzed the Monthly Financials for all U.S. PWM branches.Analyzed various funds’ holdings for fund managers to guide their marketing plans and decision making processes.Generated profitability reports and projections of all U.S. PWM branches for the Chief Financial Officer.Interacted with and traveled to the Baltimore office to assist in their monthly reporting.

Designed and implemented monthly trade sheets on the Mexican market for use by traders and as marketing tools for prospective clients.Developed a “Rich/Cheap” index of Mbonos and TIIEs with differing maturities.Analyzed and produced a market “daily” providing insight to movements of the bank’s positions.Conducted analysis of emerging markets’ inflation indexed bonds to guide Brazil Central Bank’s new bond issuance. Performed the closing of the books and updated the internal servers with the end-of-day positions.Interacted with lead economists in Argentina, Mexico, England and Israel to develop products useful to their markets.

Trained and led a three man team to conduct peacetime and wartime operations.Directed the personal and professional growth of 27 soldiers within the platoon. Performed duties for deployments to the Pentagon in support of Operation Noble Eagle and to Camp Delta, Guantanamo Bay, Cuba in support of Operation Enduring Freedom.Served as a Military Police Patrol Supervisor, responsible for over a 16-man shift and law enforcement operations for a community of over 30,000 people.Selected as the platoon's Weapons, Communications, and Sensitive Items Non-Commissioned Officer.

Conducted law enforcement operations for a community of 12,000 service members.Performed force protection, convoy escort, area security, and traffic control point operations during high profile ceremonies, which included the U.N. Commander, foreign and domestic dignitaries and high-level military officers.Executed “show of force” operations in the De-Militarized Zone and security operations throughout the northern areas of the Republic of Korea.

Analyzed market trends and the effects on various derivative and residual portfolios.Prepared monthly Net Asset Valuation reports on client portfolios for internal review and client reports.Organized informational presentation packages for Board of Directors and Shareholders’ meetings for mutual funds.Assisted in calculating total portfolio returns to track performance of various funds and published results.Performed monthly asset and cash reconciliations.