In my current role as Marketing Manager, I: • Create, implement, and coordinate marketing activities to promote products and ensure brand consistency. Set the direction with branding and messaging that engages and prompts action through various customer journeys.• Utilize sales forecasting and strategic planning skills to ensure the sale and profitability of products and offer national sales support through market visits, brand education, and the continued development of strategic sales tools.• Direct and actively participate in promotional activities such as trade shows, market sales visits, consumer tastings, and wholesale sales meetings.• Create, build, and maintain corporative relationships with community representatives, consumers, employees, wholesalers, and public interest groups.• Collaborate with product development personnel on product specifications and determine market requirements for established products by conducting market research, evaluating customer feedback, and reviewing market conditions.• Respond to and appropriately handle emergencies that arise calmly and effectively with the ability to change the approach or method to fit the situation best.• Created social media content that generated "buzz" while ensuring all content met the company standards and guidelines and exuded the brand personality and tone across all channels.• Responsible for a myriad of tasks, including branding, KPIs, budget preparation and allocation, monitoring, generating leads, and overall content strategy for the company.• Ensure branding is consistent and in conjunction with the client's vision, with a keen ability to research and capitalize on emerging markets and opportunities.• Form marketing strategies by researching and analyzing market trends, demographics, pricing principles, competitor products, and other relevant information.

In my previous role as Brand & Project Manager, I: • Spearheaded the development and launch of a new sister company, dba Kindred Distilled Spirits, and all associated product lines in 17 markets.• Consulted owners and upper management during business development decision-making to optimize profitability, marketing strategies, and communication planning.• Directed the efforts of the implementation team to ensure project timelines, milestones and deadlines were successfully maintained and achieved.• Created and monitored the company's website and social media platforms to generate traffic and get more customers. Worked with various media buyers and advertising agencies to help marketing projects come to fruition.• Researched emerging and existing market trends to better distinguish target market and adapt to current market swings to drive sales and marketing campaigns. • Managed sourcing of raw materials and finished goods inventory and directed the company's PR team to orchestrate media plugs, print ads, and trade events.• Optimized and improved processes and the overall approach towards projects and managed large and diverse teams.• Quickly demonstrated technical expertise, established creditability, and represented the organization at various trade shows.• Approved and oversaw the creative development of promotional materials, website, advertisements, and other marketing-related projects.