• Develop and execute strategic roadmaps for Data Governance and Stewardship to enhance data quality and usability, boosting marketing and communication effectiveness.• Construct the first fully integrated Customer 360 data asset on Snowflake and AWS infrastructure.• Collaborate with business and technical leaders to prioritize data-driven use cases, manage risks, and improve marketing results in an agile environment.

• Established a new organization following the BB&T/SunTrust merger, directing 10 direct reports and a team of 80+ data scientists, engineers, and business analysts with a $20MM budget supporting Client Journey, Marketing, Sales, and Digital Transformation.• Spearheaded multiple enterprise strategic projects, including the BB&T/SunTrust Merger Project, Client Experience Data Lake (Hadoop implementation), and Marketing Automation Enhancement.• Cultivated a highly engaged and rewarding team culture by fostering collaboration and focusing on tangible outcomes.• Designed, implemented, and maintained data pipelines for structured and unstructured data to streamline reporting, business intelligence, predictive models, ML/AI, and insights aligned with business outcomes using SAS, SQL, Python, and Tableau.

• Oversaw a team of 40+ data scientists and analysts focused on Marketing and Sales Advanced Analytics.• Pioneered Natural Language Processing (NLP) solutions for projects analyzing unstructured data, including app store feedback, CFPB and other complaint data, social media sentiment analysis, and internal employee surveys. Conducted NLP training sessions for data scientists in R and Python.• Developed complex data science and data modeling projects using SQL/SAS, data visualizations in Tableau, and modeling/machine learning techniques (classification, regression, clustering).

• Drove the measurement of programs to determine sales, adoption, utilization, and success across lines of business.• Integrated data management, governance, data science, and business goals to create a roadmap for achieving analytics objectives.• Implemented initial Human Resources and Finance data warehouses and established Data Governance processes in the Finance organization.• Served as technical manager for the development and maintenance of ERP systems.

• Executed ERP systems implementation as a systems engineer at multiple client sites.• Conducted technical and functional training at PricewaterhouseCoopers global training centers.