With over 10 years of experience in finance and data analysis, I am a Director of Integrated Business Planning (IBP) Demand and Commercial Finance at WestRock Company, a leading provider of paper and packaging solutions.In this role, I oversee the demand forecasting and commercial finance functions for the North America Consumer Packaging segment, which generates over $3billion in annual revenue. I lead a team of finance professionals and work closely with the sales, marketing, and operations teams to align demand and supply, maximize profitability, and support strategic decisions. Some of my key achievements include:Implementing a new IBP process and system that improved forecast accuracy, reduced working capital, and enhanced cross-functional collaboration.Developing and presenting monthly IBP reviews and recommendations to senior executives and stakeholders, highlighting risks, opportunities, and action plans.Driving the financial analysis and evaluation of new product launches, pricing strategies, customer contracts, and market trends, providing insights and guidance to optimize performance and growth.My mission is to leverage my expertise in finance, data model, and demand planning to deliver value-added solutions and services to WestRock and its customers. I am passionate about continuous improvement, innovation, and excellence, and I strive to create a culture of collaboration, accountability, and trust within my team and organization.