Robert Craft Email and Phone Number
Senior business leader with proven track record in strategy, product management, digital transformation, information technology and marketing. I am passionate about converting customer and business needs into innovative, digital products and services. In collaboration with my customers and colleagues, I am keen to deliver memorable customer journeys, drive digital adoption and celebrate success. I have a thorough understanding of business development, digital transformation, information technology, marketing and business processes paired with broad business acumen and a curious attitude. Successfully initiated and implemented complex business transformation and change management projects in various industries and companies around the world, from start-up to multi-nationals. I have been privileged to work with talented, international professionals and together we have developed highly effective and diverse teams.Skills and experiences include: Strategy | Product and Project Management | Digital transformation and Information Technology | P&L roles | People Management and talent development | Consulting | eCommerce | Marketing strategy | Data and Business Intelligence | Business Re-engineering | Strategic Sourcing and Procurement | Contract Management & Regulatory compliance | Technology and management methodologies (Agile, SAFE, CRM, SRM, Internet of Things, SAP, Salesforce, ZUORA, Pragmatic Framework)
Cae
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Director Digital Product StrategyCae 2022 - PresentMontréal, Québec, CaResponsible for defining and executing digital product and commercial strategies for all BU's of CAE. Develop and implement strategic product framework to meet the the needs in the market and customer requirements, while delivering value to CAE. Ensure adoption of digital products across CAE. -
Managing DirectorAja Executives 2018 - PresentExecutive Management, Interim Management, Strategy, Consulting and Program Management. Expert in enhancing the customer journey, Product Management, Digital Transformation, eCommerce and IT. Worked with start-ups, small and medium size companies, as well as multi-nationals in various industries and countries
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Vice President Of Product ManagementMdf Commerce 2020 - 2022Longueuil, Quebec, CaResponsible for developing product portfolio of e-procurement products to enable buyers and suppliers to do business together. Listen to the market and the customers and translate problems and needs into innovative, digital solutions. Share the passion and motivate the teams to create value for the customers, stakeholders and mdf commerce. -
Chief Information OfficerTvh 2018 - 2019Waregem, West Flanders, BeDeveloped strategy to transform IT organization from service provider to value creator through methodology (Product Line Management and Agile), business transformation and creating the digital customer journey. Initiated omnichannel strategy to create better customer experience and used Internet of Things (IoT) applications to monetize big data and develop new business models. Responsible for IT organisation of 130 people and budget of USD 50 million. -
Head Of Product DevelopmentInternational Air Transport Association (Iata) 2013 - 2017Geneva, Le Grand-Saconnex, ChResponsible for portfolio of financial services and data products for the travel industry. Transformed static data publications into dynamic suite of data services while introducing subscription business model. Directed development and implementation of IATA’s new Digital Marketing platform (based on Salesforce and Zuora technology). Converted legacy loyalty platform for travel agencies into online travel marketplace and mobile App for travel professionals, allowing travel agencies to sell products via new channels. -
Head Of E-InvoicingInternational Air Transport Association (Iata) 2009 - 2015Geneva, Le Grand-Saconnex, ChManaged Purchase-to-Pay platform for the aviation industry with a global community of over ten thousand airlines and suppliers. Analyzed Purchase to Pay (P2P) business processes of major airlines and suppliers and led program to standardize the P2P processes. Lead complex multi-million sales and e-commerce implementation projects at leading airlines. Forged partnership with Ariba (now part of SAP) to leverage on its platform and to expand the global supplier community. Built and lead high performing teams in Europe and Canada. Presented IATA electronic invoicing at various industry events such as Ariba Live.
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Director Corporate EbusinessDsm 2006 - 2008Heerlen, Limburg, NlResponsible for developing and implementing Digital Transformation strategy for global DSM. Defined, implemented and evaluated business processes for Sales, Marketing, Purchase to Pay and Supply Chain Management, including SRM and CRM. Increased adoption of electronic sales and order management channels, by actively engaging in change management and adoption projects at customers and DSM. Designed and implemented SOP’s and KPI’s to measure adoption of digital solutions. -
Manager Corporate E-BusinessDsm 2003 - 2006Heerlen, Limburg, NlImproved the customer journey by improving business processes and offering digital solutions for marketing, procurement, logistics and supply chain management. Increased level of electronic transactions to 50% of revenue of DSM. Optimized supply chain processes via Vendor Management Inventory (VMI), digital transport solutions and reversed billing of transportation charges. Responsible for legal compliance and governance of e-commerce solutions. Leading role in representing DSM in Elemica (www.elemica.com), the supply chain platform founded by the global chemical industry.
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Vp MarketingExpresso Paper Platform 2001 - 2003NlDesigned digital solution for the distribution and inventory management of paper products in collaboration with paper producers and paper distributors. Member of Executive Committee and Board and responsible for member acquisition and marketing strategy. -
Director Global SalesE-Steel 1999 - 2001Developed and executed marketing and sales strategy for international markets. Held interim CEO position in joint venture between e-STEEL and leading European steel companies.
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General Manager And Legal CounselRoyal Hoogovens (Now Known As Tata Steel) 1994 - 1999Managed joint ventures with international engineering companies to bid on and execute large engineering and construction projects in the steel industry. Negotiated and drafted engineering and consulting contracts with customers and partners with value over USD 100M in various parts of the world. Furthermore, responsible for marketing of steel products in North America.
Robert Craft Education Details
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Pragmatic InstituteProduct Management -
InseadExecutive Program
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Maastricht UniversityDutch Law (Civil And Commercial)
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UfsiaMba
Frequently Asked Questions about Robert Craft
What company does Robert Craft work for?
Robert Craft works for Cae
What is Robert Craft's role at the current company?
Robert Craft's current role is Strategy, Product & Digital Transformation Executive | Delivering value by connecting business and technology | Passion for customer experience and product strategy, leveraging data and AI.
What schools did Robert Craft attend?
Robert Craft attended Pragmatic Institute, Insead, Maastricht University, Ufsia.
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