Robert Cushing

Robert Cushing Email and Phone Number

Local Sales Manager - Gulf Coast NBC and Gulf Coast ABC @ WBBH-WZVN Southwest Florida
Fort Myers, FL, US
Robert Cushing's Location
Fort Myers, Florida, United States, United States
Robert Cushing's Contact Details

Robert Cushing work email

Robert Cushing personal email

n/a
About Robert Cushing

Since 2015, I’ve been working as the Local Sales Manager for both the ABC and NBC affiliates here in SWFL with Hearst Television. In my role, I lead a team of Account Executives in their efforts to best position our properties to the advertising community. Prior to that, I spent 8 years as an Advertising Account Manager with NBC Connecticut in Hartford, CT. In that role, I was responsible for achieving core and new business quarterly budgets on NBC Connecticut, NBCConnecticut.com, COZI TV and various other multi-platforms within NBC Universal. Prior to joining NBC Connecticut I was with ESPN for six years where I worked in various capacities. Before leaving ESPN I worked as the Coordinator of Affiliate Sales and Marketing. My main responsibilities included creating and implementing marketing plans, managing the department budget, coordinating the yearly incentive plans, and attending affiliate events. In addition, I was communicating with cable affiliates on a daily basis selling our products and working with them on sharing the value of ESPN with their customers. Before working in Affiliate Sales and Marketing I worked in production as an Associate Director. This position trained me to work well under pressure within a team environment to help produce live telecasts. Working as an Associate Director also helped me strengthen my organization and time management skills. I also worked as an adjunct instructor at the University of Hartford where I taught an Introduction to Television Production course to undergraduate and graduate students.

Robert Cushing's Current Company Details
WBBH-WZVN Southwest Florida

Wbbh-Wzvn Southwest Florida

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Local Sales Manager - Gulf Coast NBC and Gulf Coast ABC
Fort Myers, FL, US
Robert Cushing Work Experience Details
  • Wbbh-Wzvn Southwest Florida
    Local Sales Manager - Gulf Coast Nbc And Gulf Coast Abc
    Wbbh-Wzvn Southwest Florida
    Fort Myers, Fl, Us
  • Wbbh-Wzvn Southwest Florida
    Local Sales Manager - Nbc2 & Abc7
    Wbbh-Wzvn Southwest Florida Jun 2015 - Present
    Fort Myers, Florida, Us
    Direct a cohesive team of Advertising Account Executives, develop market approach plans, create, communicate and execute sales plans and other market initiatives to meet and exceed expected revenue goals. Responsible for all activities associated with the following; hiring, evaluating performance, developing sales skills, and discipline. Responsible for the management of the local market territory to proactively identify and address key accounts and growth opportunities. Coach Account Executives to develop and increase advertising revenue. Coordinate with Account Planners and Digital Sales Manager on strategy. Provide training, development, and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries. Evaluate effectiveness of sales strategies and implement changes as needed. Create and maintain a winning sales and professional office environment Assist Vice President of Sales with establishing local revenue and sales goals as well as with the implementation of sales projections and budgets for the sales staff. Work in conjunction with Vice President of Sales to maximize pricing, sponsorships, promotions, and inventory utilization. Conduct presentations to advertising agencies and potential clients regarding advertising opportunities with Waterman Broadcasting. Monitor bad debt and collection of local accounts, payment schedules.
  • Nbc Connecticut - Nbc Universal
    Advertising Account Manager
    Nbc Connecticut - Nbc Universal Jun 2008 - Jun 2015
    During my time at NBC Connecticut I was responsible for achieving core and new business quarterly budgets on NBC Connecticut, NBCConnecticut.com, COZI TV and various other multi-platforms within NBC Universal. I was able to achieve these quarterly targets by maintaining and growing existing local agency and direct business, and bringing non-traditional advertising campaigns to new and existing clients.
  • University Of Hartford
    Adjunct Instructor
    University Of Hartford Feb 2002 - May 2009
    West Hartford, Ct, Us
    Instruct and educate students on television production by preparing class discussions, assignments, and hands-on demonstrations in the college television studio.
  • Wtnh News Channel 8
    Advertising Account Executive
    Wtnh News Channel 8 Nov 2004 - Jun 2008
    New Haven, Ct, Us
    My role at WTNH was to work with clients in developing advertising and marketing campaigns that best suited their specific needs for business growth. I was also heavily involved in developing proposals and marketing plans on a multi-platform level to maintain clientele and help them continue to grow share in the marketplace. In addition, I actively pursued new business opportunities to increase company revenue.
  • Disney And Espn Media Networks
    Advertising/Marketing Coordinator
    Disney And Espn Media Networks Jul 2002 - Nov 2004
    Bristol, Ct, Us
    • Coordinate the budget, sales materials and presentations. Administer the Affiliate web site and programming information as well as contribute to New Business projects. • Manage the budgetary tracking and accruals along with ad sales insertion target market and contact lists. • Coordinate Eastern Division hospitalities, ticket requests, events, trade shows and Talent appearances. • Provides ideas and assistance to the Marketing department in addition to assigned responsibilities mentioned above by coordinating and developing promotional materials (i.e. ESPN Deportes Boxing gloves, ESPN HD Viewfinders, Marketing Calendar ect).
  • Disney And Espn Media Networks
    Associate Director
    Disney And Espn Media Networks Jul 1998 - Jul 2002
    Bristol, Ct, Us
    • Responsible for assisting the Director during live broadcasts of SportsCenter, Baseball Tonight, NFL 2night, and ESPNEWS. • Coordinated live shots by cueing talent, clearing satellite feeds with transmission, counting Director and talent out of features, highlights, and other taped elements. • Oversaw the pre-production of billboard features, bumps, live to tapes, and pre-fonting of program features.

Robert Cushing Skills

Digital Media Broadcast Facebook Advertising Social Media Marketing Media Relations Social Media Television Digital Marketing Social Networking Online Advertising Marketing Communications Media Planning Integrated Marketing Campaigns Digital Strategy Sponsorship Marketing Advertising Sales New Media Sales New Business Development Online Marketing Mobile Marketing Seo Broadcast Television Brand Awareness Sem Press Releases Video Production Media Buying Video

Robert Cushing Education Details

  • University Of Hartford
    University Of Hartford
    Broadcast Journalism

Frequently Asked Questions about Robert Cushing

What company does Robert Cushing work for?

Robert Cushing works for Wbbh-Wzvn Southwest Florida

What is Robert Cushing's role at the current company?

Robert Cushing's current role is Local Sales Manager - Gulf Coast NBC and Gulf Coast ABC.

What is Robert Cushing's email address?

Robert Cushing's email address is cu****@****cox.net

What schools did Robert Cushing attend?

Robert Cushing attended University Of Hartford.

What are some of Robert Cushing's interests?

Robert Cushing has interest in Cooking And Sports, Reading, Playing The Guitar, Music, Movies, Hanging Out With My Family.

What skills is Robert Cushing known for?

Robert Cushing has skills like Digital Media, Broadcast, Facebook, Advertising, Social Media Marketing, Media Relations, Social Media, Television, Digital Marketing, Social Networking, Online Advertising, Marketing Communications.

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