Robert Cushing Email & Phone Number

Fort Myers, Fl, Us

Fort Myers, Florida, Us

Direct a cohesive team of Advertising Account Executives, develop market approach plans, create, communicate and execute sales plans and other market initiatives to meet and exceed expected revenue goals. Responsible for all activities associated with the following; hiring, evaluating performance, developing sales skills, and discipline. Responsible for the management of the local market territory to proactively identify and address key accounts and growth opportunities. Coach Account Executives to develop and increase advertising revenue. Coordinate with Account Planners and Digital Sales Manager on strategy. Provide training, development, and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries. Evaluate effectiveness of sales strategies and implement changes as needed. Create and maintain a winning sales and professional office environment Assist Vice President of Sales with establishing local revenue and sales goals as well as with the implementation of sales projections and budgets for the sales staff. Work in conjunction with Vice President of Sales to maximize pricing, sponsorships, promotions, and inventory utilization. Conduct presentations to advertising agencies and potential clients regarding advertising opportunities with Waterman Broadcasting. Monitor bad debt and collection of local accounts, payment schedules.

During my time at NBC Connecticut I was responsible for achieving core and new business quarterly budgets on NBC Connecticut, NBCConnecticut.com, COZI TV and various other multi-platforms within NBC Universal. I was able to achieve these quarterly targets by maintaining and growing existing local agency and direct business, and bringing non-traditional advertising campaigns to new and existing clients.

West Hartford, Ct, Us

Instruct and educate students on television production by preparing class discussions, assignments, and hands-on demonstrations in the college television studio.

New Haven, Ct, Us

My role at WTNH was to work with clients in developing advertising and marketing campaigns that best suited their specific needs for business growth. I was also heavily involved in developing proposals and marketing plans on a multi-platform level to maintain clientele and help them continue to grow share in the marketplace. In addition, I actively pursued new business opportunities to increase company revenue.

Bristol, Ct, Us

• Coordinate the budget, sales materials and presentations. Administer the Affiliate web site and programming information as well as contribute to New Business projects. • Manage the budgetary tracking and accruals along with ad sales insertion target market and contact lists. • Coordinate Eastern Division hospitalities, ticket requests, events, trade shows and Talent appearances. • Provides ideas and assistance to the Marketing department in addition to assigned responsibilities mentioned above by coordinating and developing promotional materials (i.e. ESPN Deportes Boxing gloves, ESPN HD Viewfinders, Marketing Calendar ect).

Bristol, Ct, Us

• Responsible for assisting the Director during live broadcasts of SportsCenter, Baseball Tonight, NFL 2night, and ESPNEWS. • Coordinated live shots by cueing talent, clearing satellite feeds with transmission, counting Director and talent out of features, highlights, and other taped elements. • Oversaw the pre-production of billboard features, bumps, live to tapes, and pre-fonting of program features.