Rob Boyce Email & Phone Number

Vancouver, BC, CA

Vancouver, British Columbia, Canada

• Helped clients define then achieve their eCommerce brand development and revenue growth objectives. Established role as consultant, identifying opportunities for innovation, leading clients through discovery to.
• Managed Big Commerce redevelopment project… Show more Helped clients define then achieve their eCommerce brand development and revenue growth objectives. Established role as consultant, identifying opportunities for.
• Managed Big Commerce redevelopment project, re-engineering site with new theme, setting foundation for future innovation and new feature deployment.
• Directed planning and development of new Shopify site, then project managed build, testing and launch, creating a scalable platform for growth and innovation.
• Led discovery for solutions to future proof WordPress site, before helping client understand use case, financial implications and potential risks of each.
• Led selection, procurement and installation of analytics software, creating a framework for data analysis and insights, contributing improved campaign and site performance for clients while standardizing reporting and.

Surrey, British Columbia

• Developed Go-to-Market strategy as Category Lead for emerging product category. Advanced market position within region as Account Manager through prospect identification, client relationship development and exemplary.
• Created sales playbook for new product category including business plan, product selection, sales training and business development initiatives.
• Established new revenue stream through launch of… Show more Developed Go-to-Market strategy as Category Lead for emerging product category. Advanced market position within region as Account Manager through prospect.
• Established new revenue stream through launch of new product category.
• Initiated business development routines, increasing customer velocity and adding new distribution.
• Developed business partner and order needs assessment process, improving ease of doing business.

Vancouver, Canada

• Created and designed then planned and coordinated go-to-market strategy for unique consumer product.
• Conceived product idea solving specific problem faced by target market.
• Validated product viability via market research and proof of concept study.
• Directed design and prototyping achieving desired function and aesthetic.
• Developed Go-to-Market strategy and marketing plan, creating demand in preparation for launch.

Toronto, ON

• Provided strategic leadership to sales teams within Canadian region. Delivered results and sales programs in adherence to corporate targets and values. Executed strategic marketing activities for portfolio of cycling.
• Developed annual Go-to-Market strategies, including pricing, sales programming and promotional activities, providing framework for $18M in revenue.
• Completed annual financial… Show more Provided strategic leadership to sales teams within Canadian region. Delivered results and sales programs in adherence to corporate targets and values. Executed strategic marketing.
• Completed annual financial planning, setting budgets and revenue objectives and forecasting sales and inventory, ensuring growth and profitability for Canadian region.
• Reported on progress and factors impacting business to senior leadership, interpreting trends, identifying risk and recommending corrective actions.
• Developed annual recognition model, including remuneration, performance reviews and professional development plans, aligning goals and motivating sales teams.

Wilton, Connecticut, United States

• Executed individualized business development plans to maximize growth within assigned territory. Strengthened relationships with customers by providing attentive and knowledgeable sales representation. Enhanced brand.
• Achieved $800K+ revenue increase in 2012 by focusing on new distribution.
• Delivered year-over-year revenue growth for each sales program period by implementing business development plans successfully.
• … Show more Executed individualized business development plans to maximize growth within assigned territory. Strengthened relationships with customers by providing attentive and knowledgeable sales representation..
• Recognized for excellence for exceeding sales targets in 2011 and 2012.
• Accelerated sell-through by generating demand through consumer pre-launch events.

Waterloo, Wisconsin, United States

• Identified new distribution opportunities, created business development plans and executed tactical marketing initiatives among independent cycling retail partners throughout Ontario.
• Increase revenue an average of 11.5% each program year by increasing dealer velocity, adding new customers and multiplying consumer impressions.
• Rebuilt customer base for brand portfolio in first year, strengthening dealer commitment through replacement of underperforming retailers and recruitment… Show more Identified new distribution opportunities, created.
• Rebuilt customer base for brand portfolio in first year, strengthening dealer commitment through replacement of underperforming retailers and recruitment of new customers.
• Received sales awards in 2005 and 2006 for achieving 100% or greater of sales quota.
• Enhanced brand positioning within region, by delivering staff training and hosting consumer product launch events. Show less

South Western Ontario

• Identified new growth opportunities and executed marketing initiatives to achieve revenue targets and expand product reach as sales representative for a portfolio of premium cycling brands.
• Generated 17% increase in revenue in first year by enhancing customer service routines.
• Improved lead generation in underserviced markets leading to highest sales growth in 2002.

Northern And Eastern Ontario

• Recruited, trained and coached a team of 14 store managers while ensuring sales goals, operational budgets and company directives were met.
• Created pipeline of management candidates, ensuring consistent operational performance.
• Fostered a culture of self-improvement through mentorship and coaching routines.

St. Catharines, Ontario

• Store Manager, 1995 to 1999; Assistant Store Manager, 1994 to 1995Supervised daily operations of a $4M, 35+ staff member retail store, ensuring sales and operational directives were met.
• Generated highest annual sales to date by focusing on salesmanship & customer service.
• Instituted Performance Reviews to drive team development and compensation plan.

Fonthill, Ontario, Canada

• Supervised at risk youth in a residential setting while providing recreational, social and life skills and educational programming to assist in reintegration into the community.
• Developed policy governing the safe use of dangerous items in the residence.
• Revised safety and security procedures, increasing safety for staff and residents.
• Led inter-agency team in the creation of Code of Conduct between institutions, improving relations and encouraging co-operation, ultimately… Show more Supervised at risk youth in a residential setting while providing.
• Led inter-agency team in the creation of Code of Conduct between institutions, improving relations and encouraging co-operation, ultimately improving care of residents. Show less

Bachelor’S Degree, Health And Physical Education/Fitness

Activities and Societies: Member of Varsity Volleyball team

Certificate, Project Management

Certificate, Marketing

Digital Marketing Bootcamp