Helped clients define then achieve their eCommerce brand development and revenue growth objectives. Established role as consultant, identifying opportunities for innovation, leading clients through discovery to implementation. Managed product backlog, forecasted resources, monitored project parameters and mitigated risk as Project Manager and Product Owner, ultimately delivering to client a robust, serviceable eCommerce platform.• Managed Big Commerce redevelopment project… Show more Helped clients define then achieve their eCommerce brand development and revenue growth objectives. Established role as consultant, identifying opportunities for innovation, leading clients through discovery to implementation. Managed product backlog, forecasted resources, monitored project parameters and mitigated risk as Project Manager and Product Owner, ultimately delivering to client a robust, serviceable eCommerce platform.• Managed Big Commerce redevelopment project, re-engineering site with new theme, setting foundation for future innovation and new feature deployment.• Directed planning and development of new Shopify site, then project managed build, testing and launch, creating a scalable platform for growth and innovation.• Led discovery for solutions to future proof WordPress site, before helping client understand use case, financial implications and potential risks of each.• Led selection, procurement and installation of analytics software, creating a framework for data analysis and insights, contributing improved campaign and site performance for clients while standardizing reporting and identifying opportunities to increase revenue for company.• Assessed installation of Google Analytics 4 on behalf of clients, outlining benefits and recommending timeline, ensuring consistent tracking of data.• Achieved 3X increase in annual revenue in 7 months after taking over Account Management responsibilities for challenging client (Jan – Feb 2020 vs Jan – July 2021). • Increased annual revenue from key client by 150% by securing $60000 site improvement contract. Show less

Developed Go-to-Market strategy as Category Lead for emerging product category. Advanced market position within region as Account Manager through prospect identification, client relationship development and exemplary customer service in support of revenue and strategic goal achievement.• Created sales playbook for new product category including business plan, product selection, sales training and business development initiatives. • Established new revenue stream through launch of… Show more Developed Go-to-Market strategy as Category Lead for emerging product category. Advanced market position within region as Account Manager through prospect identification, client relationship development and exemplary customer service in support of revenue and strategic goal achievement.• Created sales playbook for new product category including business plan, product selection, sales training and business development initiatives. • Established new revenue stream through launch of new product category.• Initiated business development routines, increasing customer velocity and adding new distribution. • Developed business partner and order needs assessment process, improving ease of doing business. • Achieved 162% increase in year over year revenue for assigned institutional accounts by increasing service levels. • Grew annual revenue 274% within 7 months, focusing on improving ‘ease of doing business’ after request from company to take over management of accounts for 3 challenging clients. Show less

Created and designed then planned and coordinated go-to-market strategy for unique consumer product. • Conceived product idea solving specific problem faced by target market.• Validated product viability via market research and proof of concept study.• Directed design and prototyping achieving desired function and aesthetic.• Developed Go-to-Market strategy and marketing plan, creating demand in preparation for launch.

Provided strategic leadership to sales teams within Canadian region. Delivered results and sales programs in adherence to corporate targets and values. Executed strategic marketing activities for portfolio of cycling brands on national level to drive awareness, engagement, and sales and profit targets.• Developed annual Go-to-Market strategies, including pricing, sales programming and promotional activities, providing framework for $18M in revenue. • Completed annual financial… Show more Provided strategic leadership to sales teams within Canadian region. Delivered results and sales programs in adherence to corporate targets and values. Executed strategic marketing activities for portfolio of cycling brands on national level to drive awareness, engagement, and sales and profit targets.• Developed annual Go-to-Market strategies, including pricing, sales programming and promotional activities, providing framework for $18M in revenue. • Completed annual financial planning, setting budgets and revenue objectives and forecasting sales and inventory, ensuring growth and profitability for Canadian region.• Reported on progress and factors impacting business to senior leadership, interpreting trends, identifying risk and recommending corrective actions. • Developed annual recognition model, including remuneration, performance reviews and professional development plans, aligning goals and motivating sales teams. • Created Territory Manager Development Program, enhancing procedural knowledge while preparing new team members for patterns and scope of the business.• Initiated proactive framework for integrated marketing program, establishing planning, budget management and documentation processes, standardizing planning and assessment of all activities. • Created annual national consumer marketing programs, including advertising, event and sports marketing components, enhancing brand positioning through stronger connections with consumers.• Directed national trade marketing activities, including annual product launch events, shop in shop fixture program, wholesale sales assets and staff product knowledge training. • Established national test ride program, presenting business case, procuring resources and acquiring assets, increasing sell through at retail. • Managed lifecycle of 5 brands and introduced 3 new brands to portfolio, establishing market position and defining product mix, maximizing long term revenue potential for each. Show less

Executed individualized business development plans to maximize growth within assigned territory. Strengthened relationships with customers by providing attentive and knowledgeable sales representation. Enhanced brand positioning by executing tactical marketing initiatives. • Achieved $800K+ revenue increase in 2012 by focusing on new distribution.• Delivered year-over-year revenue growth for each sales program period by implementing business development plans successfully. •… Show more Executed individualized business development plans to maximize growth within assigned territory. Strengthened relationships with customers by providing attentive and knowledgeable sales representation. Enhanced brand positioning by executing tactical marketing initiatives. • Achieved $800K+ revenue increase in 2012 by focusing on new distribution.• Delivered year-over-year revenue growth for each sales program period by implementing business development plans successfully. • Recognized for excellence for exceeding sales targets in 2011 and 2012. • Accelerated sell-through by generating demand through consumer pre-launch events.• Fostered in-store brand champions via staff training and test ride sessions, ensuring message at retail was consistent with brand message.• Executed sports marketing initiatives leveraging athlete influence into increase consumer demand Show less

Identified new distribution opportunities, created business development plans and executed tactical marketing initiatives among independent cycling retail partners throughout Ontario. • Increase revenue an average of 11.5% each program year by increasing dealer velocity, adding new customers and multiplying consumer impressions.• Rebuilt customer base for brand portfolio in first year, strengthening dealer commitment through replacement of underperforming retailers and recruitment… Show more Identified new distribution opportunities, created business development plans and executed tactical marketing initiatives among independent cycling retail partners throughout Ontario. • Increase revenue an average of 11.5% each program year by increasing dealer velocity, adding new customers and multiplying consumer impressions.• Rebuilt customer base for brand portfolio in first year, strengthening dealer commitment through replacement of underperforming retailers and recruitment of new customers. • Received sales awards in 2005 and 2006 for achieving 100% or greater of sales quota.• Enhanced brand positioning within region, by delivering staff training and hosting consumer product launch events. Show less

Identified new growth opportunities and executed marketing initiatives to achieve revenue targets and expand product reach as sales representative for a portfolio of premium cycling brands.• Generated 17% increase in revenue in first year by enhancing customer service routines.• Improved lead generation in underserviced markets leading to highest sales growth in 2002.

Recruited, trained and coached a team of 14 store managers while ensuring sales goals, operational budgets and company directives were met.• Created pipeline of management candidates, ensuring consistent operational performance.• Fostered a culture of self-improvement through mentorship and coaching routines.

Store Manager, 1995 to 1999; Assistant Store Manager, 1994 to 1995Supervised daily operations of a $4M, 35+ staff member retail store, ensuring sales and operational directives were met.• Generated highest annual sales to date by focusing on salesmanship & customer service.• Instituted Performance Reviews to drive team development and compensation plan.

Supervised at risk youth in a residential setting while providing recreational, social and life skills and educational programming to assist in reintegration into the community.• Developed policy governing the safe use of dangerous items in the residence.• Revised safety and security procedures, increasing safety for staff and residents.• Led inter-agency team in the creation of Code of Conduct between institutions, improving relations and encouraging co-operation, ultimately… Show more Supervised at risk youth in a residential setting while providing recreational, social and life skills and educational programming to assist in reintegration into the community.• Developed policy governing the safe use of dangerous items in the residence.• Revised safety and security procedures, increasing safety for staff and residents.• Led inter-agency team in the creation of Code of Conduct between institutions, improving relations and encouraging co-operation, ultimately improving care of residents. Show less