Manages/develops all in-house print creative in an effort to: support Truck Tires’ field sales representatives with timely communications materials; promote Continental products & services to Truck Tires’ dealer/fleet customers. Additional responsibilities: • Oversees the development of the design life cycle for all print creative: project briefings; concept/ideation; content curation; design/layout execution; proofing and pre-production file preparation.• Provides creative… Show more Manages/develops all in-house print creative in an effort to: support Truck Tires’ field sales representatives with timely communications materials; promote Continental products & services to Truck Tires’ dealer/fleet customers. Additional responsibilities: • Oversees the development of the design life cycle for all print creative: project briefings; concept/ideation; content curation; design/layout execution; proofing and pre-production file preparation.• Provides creative direction to team interns and internal contract designers.• Serves as primary point of contact with print vendors; creative agencies; and other service providers, ensuring receipt of deliverables meet requirements.• Initiates purchase orders and monitors the spend with various vendors in accordance with budget.• Maintains adequate inventory levels on the Dealer Marketing Suite for printed sales literature and customer POS materials; and ensures all printed/digital download content is routinely updated.• Routine branding, messaging, collateral and logistics support for Truck Tires events, including Annual Sales Meetings, product launch events and recurring regional training workshops.• Executes advertising commitments for multiple industry print publications.• Pushes the creative limits of marketing collateral while still adhering to company branding guidelines; reviews externally produced materials for compliance. Show less

Overview: Responsible for overall coordination and execution of association's event delivery and outcome. Serves as the liaison between external vendors, planning committees and internal staff. Project manages core areas of event execution and development, including but not limited to: Event branding, Marketing Campaign, Registration/Website Development, Sponsorship Program, Theme/Messaging, Media delivery and more. Additional responsibilities:• Partnered with internal staff & external… Show more Overview: Responsible for overall coordination and execution of association's event delivery and outcome. Serves as the liaison between external vendors, planning committees and internal staff. Project manages core areas of event execution and development, including but not limited to: Event branding, Marketing Campaign, Registration/Website Development, Sponsorship Program, Theme/Messaging, Media delivery and more. Additional responsibilities:• Partnered with internal staff & external partners to outline project SOW and timelines• Communicated openly with all parties and ensures each player has the information/content necessary to maintain project advancement according to SOW• Recorded, reported & archived historical event data for YOY analysis• Measured the effectiveness of event performance by monitoring marketing analytics, weekly registration counts and post-event attendance behavior tracking.• Managed deliverables from various third party vendors and outsourced resources, such as event planners, marketing firm, UX developers, etc.• Developed a project management groove and routine external reporting structure to track project life cycles• Served as a leading authority on vendor selection, project approvals and event spend• Performed cost-basis analysis to ensure appropriate pricing of event sponsorship packages• Authored & maintained process and procedural guidelines for internal/external partner engagement• Leader in research and procurement of technology solutions and event services to streamline event performance. Show less

Overview: Management & execution of event marketing duties, including planning pre-show & on-site marketing; and evaluating the effectiveness of marketing campaigns and design solutions. Additional responsibilities:• Oversaw Marketing & Production schedules for in-house and outsourced design• Developed event signage placement plans and executed designs accordingly.• Event floorplan layout development & booth space design.• Met with internal staff to present original design… Show more Overview: Management & execution of event marketing duties, including planning pre-show & on-site marketing; and evaluating the effectiveness of marketing campaigns and design solutions. Additional responsibilities:• Oversaw Marketing & Production schedules for in-house and outsourced design• Developed event signage placement plans and executed designs accordingly.• Event floorplan layout development & booth space design.• Met with internal staff to present original design concepts.• Reviewed and approved sample products and proofs from print vendors.• Developed and monitored budget for marketing spend.• Attended industry conferences to stay current on trends and best practices.• Adhered to company brand guidelines across multimedia platforms.• Routinely evaluated existing design processes and projects for cost and time efficiency.• UI/UX design for third party sites & Management of WordPress website relaunch development.• Developed production schedule for campaign communications with time & budget constraints. Show less

Overview: Full cycle development of all marketing/communications from concept to completion; Served association’s brand standards consistently across all media; Content development & strategy for association’s marketing campaigns. Additional responsibilities:• Remote & On-location direction of photography/videography.• Monitored media partner deliverables to increase association outreach.• Regular tracking of digital advertising analytics.• Construction of HTML email… Show more Overview: Full cycle development of all marketing/communications from concept to completion; Served association’s brand standards consistently across all media; Content development & strategy for association’s marketing campaigns. Additional responsibilities:• Remote & On-location direction of photography/videography.• Monitored media partner deliverables to increase association outreach.• Regular tracking of digital advertising analytics.• Construction of HTML email templates for various segmented communications.• Development of in-house creative supporting multiple departments and external partner events.• Management of mobile app development projects and creation of graphic assets.• Routine evaluation of event collateral to improve design and functionality; and increase sales.• Recurring content curation & development for print & digital publications’ target audience.• Management of WordPress microsite launch for association’s certification program.• Managed print vendor and mail-house relations Show less

Overview: Pre-press production of association magazine; Weekly email campaign execution; AMS website and subsite maintenance; Design of association marketing collateral; In-house web & vector graphics creation; Archive graphics library archives. Additional responsibilities:• Event photography for annual trade show & stock photography for print collateral.• Brand identity redesign for association’s signature executive leadership summit.• Designed event conference signage reaching… Show more Overview: Pre-press production of association magazine; Weekly email campaign execution; AMS website and subsite maintenance; Design of association marketing collateral; In-house web & vector graphics creation; Archive graphics library archives. Additional responsibilities:• Event photography for annual trade show & stock photography for print collateral.• Brand identity redesign for association’s signature executive leadership summit.• Designed event conference signage reaching an audience of nearly 2,000 attendees.• Designed 2013 PEAK award-winning attendee engagement collateral for annual conference.• Event marketing for association’s signature events reaching 20,000+ prospective attendees.• Collaborated with marketing department to provide creative & consultation services to members. Show less

Overview: Provider of creative services, content development & consultation to businesses and organizations of all sizes in various industries. Past client list includes: Charlotte-Mecklenburg Police Department – Recruitment Division; Red Lobster; The University of North Carolina at Charlotte; Kappa Alpha Psi Fraternity, Inc.

Served as a seasonal assistant tutoring small groups and providing instruction within a classroom setting to children in grades K - 5.

Overview: Provided marketing services to local business owners and recurring clients such as:Keffer Hyundai, Charlotte Bobcats and Charlotte-Mecklenburg Schools.