Reporting to the CEO and a member of the Executive Committee, I manage a team of professionals responsible for developing the US Marketing Strategy and tactics ensuring cross functional alignment as well as achieving net sales goals. Additionally I am on the Corporate Innovation Board responsible for the evaluation of R&D projects. Reporting in to me is also the Director of Technical Services which includes PV, field technical services (which support sales) and technical support for our customers.

Executive staff member responsible for the creation and management of sales and marketing teams for the launch of a CRM marketing platform. This multichannel marketing tool was designed to improve communications and deliver educational content and increase compliance, while delivering a positive ROI.

Responsible for Pristiq Consumer Marketing team, I worked closely with the HCP, and Payer teams as well as medical and regulatory from early product development. I was responsible for collaborating with many departments within the organization to develop and execute the consumer strategy and tactics for a high profile launch product. I was responsible for executing the branded promotional campaign including the consumer website, television advertisements and print campaign, the CRM multi touch program to provide education and support, the consumer public relations and non-branded promotion pre and post product launch plans to drive awareness of key messages, as well as developing relationships with advocacy groups.

Responsible for HCP promotion for Protonix, a $3 billion PPI. Led the development of strategy/tactics for selling and promotional materials to Gastroenterologists and primary care health providers. Directed advertising agency management and coordinated with Sales, Healthcare Systems (managed markets), Market Insights, Global Medical Affairs, Regulatory and Legal. In the absence of focused consumer marketing on Protonix, I also developed and launched a direct to consumer radio spot aimed to raise awareness among consumers. I was responsible for repositioning the brand with Sales and HCPs to increase scientific message and professional image of Protonix. I also served on a task force for the reconstruction of the Payer model within Wyeth. ● 2004 Leadership Award for participation in Payer -Commercial Excellence Initiative.

Directly responsible a $500MM sales budget, 10 Regional Managers and over 120 full time Territory Managers. Additionally I was responsible for coordinating all sales activities with the Distributor Partners that employed another 800 sales people to ensure pull through of FDAH products. Additional responsibilities included working closely with marketing, finance and human resources in the development of sales materials and effective incentive programs.Key Accomplishments:· Exceeded 2003 sales budget · Double digit sales growth in all key products · Oversight of the development and launch of sales force automation initiative· Launched the first ever, part time employee sales force in key demographics