Robert Daniels Email & Phone Number

Denver, Co

Boulder, Colorado

• Manage a team responsible for daily operations of US sales, marketing, customer service, and warranty support through distribution, key national retailer, independent retailer, and direct to consumer channels.• Create, manage, and monitor budgets for all aspects of US sales and distribution. • Plan and attend trade and consumer events, including Interbike, Frostbike, CABDA, Sea Otter, Velo-Swap, Outdoor Retailer and more to drive brand awareness and increase IBD and consumer… Show more • Manage a team responsible for daily operations of US sales, marketing, customer service, and warranty support through distribution, key national retailer, independent retailer, and direct to consumer channels.• Create, manage, and monitor budgets for all aspects of US sales and distribution. • Plan and attend trade and consumer events, including Interbike, Frostbike, CABDA, Sea Otter, Velo-Swap, Outdoor Retailer and more to drive brand awareness and increase IBD and consumer channel sales.KEY EVP ACCOMPLISHMENTS:o Negotiated a co-branding partnership with 4iiii, a major power meter brand, filling a technology gap in the CatEye product range to improve sales and market penetration for complimentary SKUs within the US market and opening a new product sales stream.o Re-negotiated an existing agreement to achieve a 135% sales increase through a top distributor and a 15% sales increase within the channel for the year.o Increased direct-to-consumer sales by 225% over prior year for CatEye’s most profitable channel. o Drove down operational costs by 12% through improved payroll management, streamlining outsourced services, negotiation of service contracts, and improved import tariff management.Increased Gross Profit percent by 9 points YOY for the first 4 months of 2018 Show less

Usa

• Managed all US sales and purchasing with a team of four inside sales representatives and 40 independent field representatives; selling across distribution, key national account, independent retailer and consumer direct channels. • Created and implemented sales promotions, seasonal initiatives and pre-season programs to achieve sales and profit goals. KEY NSM ACCOMPLISHMENTS:o Led CatEye America to its first year of profitability by spearheading multiple revenue-driving… Show more • Managed all US sales and purchasing with a team of four inside sales representatives and 40 independent field representatives; selling across distribution, key national account, independent retailer and consumer direct channels. • Created and implemented sales promotions, seasonal initiatives and pre-season programs to achieve sales and profit goals. KEY NSM ACCOMPLISHMENTS:o Led CatEye America to its first year of profitability by spearheading multiple revenue-driving initiatives, increasing IBD base by 60% and IBD direct sales by 29%.o Negotiated a distribution deal with J&B Importers that increased revenue by $400K in the channel in the first year.o Increased sales through the Amazon Platform by 25% and REI by 30% during tenure. Show less

Cooper City Florida

• Owned and operated this bike, skate, and scooter retail sales and services operation with eight employees.• Identified customer needs and built a highly successful business focused on service, entry level price-point bikes and other locally underrepresented niche product categories.• Built partnerships with four South Florida retailers to leverage purchasing volume on regular wholesale and clearance inventory to negotiate extremely low first costs and improving gross margins.KEY… Show more • Owned and operated this bike, skate, and scooter retail sales and services operation with eight employees.• Identified customer needs and built a highly successful business focused on service, entry level price-point bikes and other locally underrepresented niche product categories.• Built partnerships with four South Florida retailers to leverage purchasing volume on regular wholesale and clearance inventory to negotiate extremely low first costs and improving gross margins.KEY ACCOMPLISHMENTS:o Achieved profitability in first year of business by capitalizing on opportunities.o Ranked as the #1 Raleigh dealer for bicycles in Florida in second year. o Became the first authorized repair center for a major electric scooter brand in Southern Florida. Show less

South Florida

Managed wholesale B2B sales territory with 125+ accounts. Achieved Salesman of the Year for double-digit sales increase and Millionaire Club Award for driving territory sales over $1M per year.

South Florida

Represented 10 product manufacturers and distributors in B2B sales to retailers across South Florida. In first year representing Peugeot, ranked #1 in US sales, unit volume, and opening new accounts.

Miami Florida

Recruited for inside sales and promoted to Sales Manager within seven months to manage 6 inside sales and customer service representatives and 30+ field representatives servicing a retailer base of over 3,500 accounts. Created processes and KPIs to increase sales and improve efficiencies in purchasing. Ensured that turning aging inventory was a priority, moving $750K of slow and obsolete inventory in one year.

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