Robert Davies Fca
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Robert Davies Fca Email & Phone Number

Customer Experience Design | Startup Coach & Mentor at Fonterra
Location: Auckland, New Zealand 13 work roles 5 schools
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Current company
Role
Customer Experience Design | Startup Coach & Mentor
Location
Auckland, New Zealand
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Who is Robert Davies Fca? Overview

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Robert Davies Fca is listed as Customer Experience Design | Startup Coach & Mentor at Fonterra, a with 11136 employees, based in Auckland, New Zealand. AeroLeads shows a matched LinkedIn profile for Robert Davies Fca.

Robert Davies Fca previously worked as Experience Design Lead at Fonterra and Digital Experience Manager at Fonterra. Robert Davies Fca holds Design Thinking Facilitation, Cx from Designthinkers Academy.

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Fonterra

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Profile bio

About Robert Davies Fca

I began my career as a Chartered Accountant at Deloitte and PwC. I built a successful early career advising leadership how to improve their business processes. I worked across multiple geographies; the UK and mainland Europe, New Zealand, Australia, China, the Pacific, USA and Canada. It was as the CEO of a startup in a corporate accelerator when I landed on a gold mine… I was introduced to Design Thinking and Human Centred Design. I saw how I could harness my background in business advisory, alongside tools which encourage diversity of thought, and systematically test assumptions. Following two successful investment rounds, and proving our business model, I yearned to learn more.Since then, I have become a certified Design Thinking practitioner, and used what I have learnt to help create, scale and optimise an end-to-end online platform for Fonterra’s multi-billion dollar ingredients business. Each problem is unique, and I call upon my years of experience to identify the right toolsets to use. My specialties include Design Thinking; Human Centred Design; financial planning, modelling and reporting; business process design; facilitation; lean; agile; iterative design; lean UX; rapid ideation; prototyping; customer interviews; voice of customer programmes; customer journey mapping; design sprints; behavioural science; digital marketing; and AB testing. I am passionate about building a strong, supportive CX community. As a CX Collective Host, I demonstrate community leadership through the creation of a CX Collective Book Club; a supportive space for members to come together and explore key CX and design literature. Furthermore, as part of the Organiser Team, I actively contribute to shaping the direction of the CX Collective.Reach out to chat about how we can transform ideas into innovative solutions that drive both customer satisfaction and business success.

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Robert Davies Fca's current company

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Fonterra
Fonterra
Customer Experience Design | Startup Coach & Mentor
auckland, auckland, new zealand
Website
Employees
11136
AeroLeads page
13 roles

Robert Davies Fca work experience

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Experience Design Lead

Current

Auckland, New Zealand

Sep 2023 - Present

Digital Experience Manager

Auckland, New Zealand

I enhance Fonterra's value by optimising customer experience on a global online portal for the $16 billion ingredients business. I deliver strategic CX thought leadership and direction, embedding Design Thinking and Human-Centered Design in the organisation.Major achievements:Research and design for Fonterra's B2B global online Store from MVP to mature product, involving:- Influencing Product Roadmap to be experience led.- Facilitating Design Sprints.- Gaining buy-in from senior stakeholders across multiple geographies.- Using behavioural science to enable successful customer adoption.Leading the digital transformation for customer supply requests, resulting in:- Reducing sales cycle from 4 days to 1 day.- Saving 1 hour of sales team time per order.- Increasing online sales revenue by >50% in the first month post-launch.- A low effort experience (customer effort score of 6.7/7).Designed and delivered a CX insights library in Salesforce CRM for widespread team access, linked to customer records to ensure traceability and prevent interview fatigue.

Sep 2021 - Sep 2023

Product Owner & Business Development Manager

Auckland, New Zealand

Led B2B online sales channel development and agile delivery of a voice of customer platform. Balancing e-commerce, digital marketing, and change management to shift sales from Account Managers to online.Major achievementsIncreased yearly sales volume by a factor of 4.5.Created a customer journey map as an anchor for the Programme, forming the basis of the Product team structure, and enabling a unified language and vision.Designed and delivered a voice of customer program, including:- Obtaining executive approval and funding for a customer experience platform (GetFeedback).- Product Owner role, leading agile integration of GetFeedback into Salesforce Front End, CRM, and Marketing Cloud.- Facilitated survey design workshops, applying a test and learn approach.- Implemented live visualisation of customer sentiment across the customer journey map.Developed a behavioural science-led digital marketing strategy, doubling email click-through rates in 3 months. Invited to present the strategy and success factors at a Salesforce Event.

Apr 2018 - Aug 2021

Community Host

Current

Auckland, New Zealand

I am passionate about building a strong, supportive CX community. As a CX Collective Host, I demonstrate community leadership through the creation of a CX Collective Book Club; a supportive space for members to come together and explore key CX and design literature. Furthermore, as part of the Organiser Team, I actively contribute to shaping the direction of the CX Collective.

Sep 2022 - Present

Advisory Board Member

Current

Auckland, New Zealand

As a member of the Advisory Board I advise 3rdegree on matters such as raising capital, business and financial planning, customer experience and digital marketing

Aug 2020 - Present

Founder, Ceo & Team Leader

Kia Ora Milk/Fonterra

Auckland, New Zealand

As Founding CEO of a corporate startup, I successfully built a fresh milk export business from concept to market in China. Secured ongoing investment from the Group CEO, formed a high-performing team, validated the market opportunity, and delivered an exceptional customer experience.Major achievements- Embedded use of Design Thinking, Human Centered Design, personas, customer journey maps, and prototyping.- Cultivated a forward-thinking, inclusive, and performance-oriented culture.- Successfully launched Fonterra's first fresh milk in China, and the first fresh milk on Alibaba's cross-border platform (TMall Global).- Established Fonterra's first B2C chilled supply chain from New Zealand to China, recognised for excellence.- Managed key partnerships and strategic relationships with Alibaba and the Chinese government.- Executed multiple successful digital marketing campaigns in China, including prominent placement on TMall Global during Double 11, world's largest online shopping festival.

Jun 2016 - Apr 2018

Internal Audit Manager

Asia Pacific, Europe, Middle East

Leading high-performing teams across complex export markets, delivering commercially focused solutions.

Jan 2014 - Jun 2016

Manager

Pwc

Auckland, New Zealand

Client advisory experience across diverse sectors: export, insurance, fast-moving consumer goods, science and technology, manufacturing, tertiary education, and utilities.

Jul 2013 - Jan 2014

Senior Associate

Pwc
Apr 2011 - Jun 2013
Team & coworkers

Colleagues at Fonterra

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5 education records

Robert Davies Fca education

Design Thinking Facilitation, Cx

During the 2-Day Design Thinking Facilitation Workshop participants were introduced to the key skills necessary for facilitating design.

Design Thinking Fundamentals, Cx

The participant was introduced into the backgrounds of service design, design thinking, and the design process using the double diamond.

Fellow Chartered Accountant

Molecular Biology Bsc(Hons) (1St Class), Biology/Biological Sciences, General, 1St

Activities and Societies: Research completed during my studies: successfully isolated a number of genes involved in breast cancer.

FAQ

Frequently asked questions about Robert Davies Fca

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What company does Robert Davies Fca work for?

Robert Davies Fca works for Fonterra.

What is Robert Davies Fca's role at Fonterra?

Robert Davies Fca is listed as Customer Experience Design | Startup Coach & Mentor at Fonterra.

Where is Robert Davies Fca based?

Robert Davies Fca is based in Auckland, New Zealand while working with Fonterra.

What companies has Robert Davies Fca worked for?

Robert Davies Fca has worked for Fonterra, Cx Collective, 3Rdegree, Kia Ora Milk/Fonterra, and Pwc.

Who are Robert Davies Fca's colleagues at Fonterra?

Robert Davies Fca's colleagues at Fonterra include Jake Ferreira, Duminda Roberts, Richard Kirkpatrick, Udara Dilrukshi Gunawardhana, and Mohamed El Alami.

How can I contact Robert Davies Fca?

You can use AeroLeads to view verified contact signals for Robert Davies Fca at Fonterra, including work email, phone, and LinkedIn data when available.

What schools did Robert Davies Fca attend?

Robert Davies Fca holds Design Thinking Facilitation, Cx from Designthinkers Academy.

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