In this role, I directed sales operations to maximize sales and market opportunities for this leading off-road tire manufacturer and distributor.A few of of my achievements in this role include:♦ Drove company growth from the startup phase of a new business with $200k in annual sales to becoming an industry leader in the off-road tire market and generating $18 million in annual sales within three years.♦ Identified new market opportunities and led development of innovative tire lines MT, AT, UTV, and MTII, to meet market needs and expand customer base.♦ Increased brand loyalty by developing and implementing unique marketing programs for B2B customers.♦ Positioned the company for opening new markets and achieving national recognition in 2021 by producing a comprehensive marketing plan.♦ Developed a business strategy that increased sales and reduced costs by consolidating the tire and wheel divisions into the same division.

With this consulting firm focused on providing consulting services and industry expertise to major offshore automotive aftermarket parts manufacturers seeking to gain entry into the United States market, I directed all aspects of business development and operations. Among my many responsibilities, I liaised between offshore manufacturing companies and companies in the United States to assist them with establishing mutually beneficial partnerships for building products and driving company growth.A few of my achievements in this role include:♦ Grew the company from startup stage to achieving $218 million in sales over a 22-year period.♦ Built relationships between Tier 1 and Tier 2 offshore aftermarket parts manufacturers and US companies.♦ Drove business development efforts for a well-known European high-performance automobile wheel and parts company, LTW Motorsports.♦ Produced $26.5 million of sales in North America of private label tires imported from offshore manufacturers. ♦ Generated sales of more than 226k units of private label chrome SUV and tuner wheels from manufacturers located in China and Europe.♦ Spearheaded the successful introduction and launch of multiple new wheel brands into the United States market: DRW, Voxx Wheels, and LTW Motorsports.♦ Partnered with the Grand Am Series and American Lemans racing teams to acquire sponsorships from companies seeking to expand consumer brand awareness.

With this company, I led business development activities of an $18.4 million territory for one of this industry's largest independent wheels and tires supplier and franchisor. Among my many responsibilities, I consulted with new and existing retailer and corporate customers with respect to developing selling skills and on wheel, tire, service, and equipment programs.A few of my achievements in this role include:♦ Generated $7.9 million in new business sales by creating and executing highly-effective sales strategies for developing new business from green field sales opportunities.♦ Created product screening tools that enabled our corporate customers to maximize profits and inventory turns.♦ Secured several corporate customers for investment in the company's franchise operations, Tire Pros, that resulted in the customers achieving 7% increase in profitability.