Robert Demeter Email & Phone Number

Cluj-Napoca, CJ, RO

• Developing and executing 360° content marketing strategies which encompass on-site content, blog articles, SEO, email, landing pages, presentations, and social media
• Managing and improving company blog to drive SEO traffic
• Building, managing and improving the content calendar, email calendar & content procedures
• Producing content to be distributed across social media to increase brand engagement
• Writing or editing/approving content and managing content publication to drive new, organic customer acquisition, following SEO best practices & to ensure content ranks for targeted keywords in search results
• Optimizing existing content for SEO to drive web traffic

• Writing & editing engaging copy for various content marketing purposes - encompassing social media, on-site content and blog articles, email marketing, and SEO - for all, following best practices
• Collaborating with Marketing, Sales and Product teams to understand product offerings & new features, target audiences, and key value propositions, and translate these into compelling copy
• Writing & editing various persuasive sales copy for different product launches, landing pages & websites, and email marketing journeys to help increase conversions and/or drive new customer acquisition
• Writing & editing ad copy for a variety of paid advertising campaigns, including for Facebook ads and Google Ads
• Working with Content Marketing Manager, Social Media Manager and Email Marketing Manager to help boost engagement across different marketing platforms & channels
• Optimizing existing on-site & blog content for SEO to improve organic search visibility and drive more targeted organic web traffic - collaborating with the Content Marketing Manager and SEO Consultant

• Working with multiple U.S. and Romanian clients from different industries, including technology, biotechnology, mental health, entertainment, legal, education, real estate, and more.Main responsibilities include:
• Writing blog posts, data-driven PR studies, press releases, landing pages, SEO copy, social media copy
• PR outreach, e-mail marketing
• Keyword research, content planning
• Social media
• Rewrites, editing

Cluj-Napoca

• Two main projects: PropertyShark and CommercialCafe
• Worked on content marketing projects which included real estate studies, reports, and articles for PropertyShark and CommercialCafe
• Worked closely with marketing analysts, PR, and SEO specialists to ensure top performance of the articles
• The studies were picked up and re-published by high-profile publications, including The New York Times, Business Insider, Forbes, NBC, Patch, NY Post, Curbed, Thrillist, Politico, etc.
• Had phone and e-mail interviews with journalists for additional information about the studies written
• Worked closely with marketing specialists on e-mail marketing projects. Provided copy for e-mails and learned the basics of the myEmma tool

Cluj-Napoca

• Same responsibilities as an Associate Editor, plus:
• Editing daily articles for both CPE and MHN
• Setting up the daily newsletter for CPE (assigning & editing freelance articles; newsletter setup through an in-house software and WhatCounts)
• Writing listicles based on Yardi Matrix data
• Training and feedback sessions with new writers

Cluj-Napoca

• Three main projects: Commercial Property Executive, Multi-Housing News, Yardi Matrix
• Writing daily real estate related news articles for Commercial Property Executive (CPE) and Multi-Housing News (MHN), two online magazines affiliated with Yardi Systems
• Writing monthly research reports that analyze the real estate market in major metropolitan areas in the United States, based on data provided by Yardi Matrix
• Writing blog posts for the Yardi Corporate Blog (Balance Sheet)
• Volunteered and helped with an internship program of three months. Assigned and edited stories for interns, had several training sessions and generally helped with anything I could
• Daily social media posts (Facebook and Twitter) for CPE and MHN

• Writing promotional articles related mostly to technology. (eg. routers, satellite dishes, solar panels, etc.)