Allytics is a full service marketing agency that specializes in increasing the effectiveness of our clients marketing of their on-premise and/or cloud services, and reaching their customers and partner ecosystem with the latest digital marketing: from strategy, messaging, GTM asset development, program management, execution, and measurement.Allytics services a number of large companies and industries with marketing and strategy services including Accenture, CA Technology, Chef, Cisco, Citrix, Cloudera, Dell Technologies, Docker, DocuSign, F5, Google, Intel, Jeppesen, JFrog, Microsoft, Milliman, NetApp, Palo Alto, Pearson Vue, Puppet, Pros, PwC, Rackspace, Red Hat, Riverbed, Sage, Salesforce.com, SAP, Siemens, Sitecore, Sogeti, TCS, Towers Watson, Unit4, VF Corp, VMware, Wiley, and more. We can also serve as the marketing department, CMO for smaller companies.As the Vice President, I'm responsible for the marketing service delivery and business development across Allytics. I'm excited to be part of Allytics, and our highly experienced, creative and impactful marketing, creative, and developer teams.Let me know if you have any questions on our capabilities. We are also hiring for talented marketing and creative designer professionals. Please review our website for job postings.

Focused on business applications for Microsoft Azure, Office 365, Windows 8.1 and Windows Mobile. Built a developer community and ecosystem for Windows 8.1 that supported over 60 managed and 1,000 unmanaged independent software vendors (ISVs). Drove recruiting for third-party app and co-marketing Microsoft Azure, Office 365, Windows 8.1 and Windows Mobile. In addition, collaborated closely with Intel, Dell, and all major hardware partners. Devised Windows tablet device sales incentives for ISVs to build and exploit touch capabilities of Windows 8.1. Shaped industry consensus for applications used by Windows tablet devices.

Hired to redesign the Solution Partner Incentives program, which was struggling at launch. Achieved Goldstar Award as recognition for cross-team channel sales incentives. Served as the worldwide representative for internal and external enablement, and communications. Shaped $100M sales incentive budget for cross-organization entities. Paved the way for over $500M influenced revenue. Exceeded scorecard metric by over 25% for partner participation (over 2,000 worldwide partners).

Promoted to Director – Enterprise Sales and Marketing Manager, Windows 7 (2008–2010) Promoted to Group Partner Marketing and Deployment Manager, Windows Vista (2005–2008)Took charge of product and partner marketing for Windows Vista. Maintained demand until Windows 7 release. • Scope: Windows 7 (2008–2010) and Windows Vista (2005–2008): Led Marketing for Windows 7: Promoted to Director. Led Sales, Marketing, and Deployment for Enterprise-and-Partner Marketing. Drove attainment of Windows 7 sales and deployments. Supported strategic partners such as AMD, Asus, Dell, HP and Intel.• Led Marketing for Vista: Joined organization 6 months before Vista’s launch and began building the partner ecosystem. Managed Vista deployment and partner readiness-and-marketing. Enabled the reseller channel and exceeded an ambitious quota for over 600,000 Vista deployments. • Built Ecosystems: Built comprehensive IT and developer-support programs for Windows 7 and Vista. Laid all the groundwork for each of the launches. Drove compatibility with critical apps for each OS.• Advancement and Recognition: Honored by MS for mobilizing support for Windows Vista – an unpopular product – among internal sales and channel partners. Persuaded stakeholders to look to the future by deploying Vista – although imperfect, a critical prerequisite for Windows 7 (a very successful product).• Achieved major awards: “Fun in the Sun” and Microsoft Goldstar awards for working around-the-clock as “Vista Evangelist” and for changing negative perceptions. Received award for cross – partner impact and improvements for channel sales, and partner adoption and influence. Promoted twice: Also accepted additional challenge of Enterprise Sales ( over $500 million quota).

Transitioned from finance into marketing in 2000 – to product marketing manager. Fended off attacks against Microsoft (security issues). Led a 100% perception reversal – from near last to #1 among IT professionals.Promoted to Lead Product Marketing Manager, IT Audience Marketing (2002–2005)Promoted to Product Marketing Manager, Windows Server Marketing (2000–2002)• IT Audience Marketing (08/02 – 10/05): Led marketing of MS Training, Certification and TechNet Subscriptions (over $75M annually). Led team that produced over 1,200 hands-on lab and 250 onsite security-training events. Also provided marketing support for MS Learning Solutions.• Achieved Customer Partner Experience (CPE) award for driving onsite training for Windows Server 2003 – critically important for turnaround of IT audience, who were loyal to Novell and was skeptical of Microsoft credibility (due to well-publicized security viruses). • Played key role during reversal of Microsoft’s negative perception in marketplace – from near last to #1 – as measured by CPE sat scores. Led strategy, accepted fault, reached out to opinion makers, and devised countermeasures for current and future products.• Marketing for Windows Server 2003 (07/00 – 08/02): As Product Marketing Manager, devised competitive marketing campaigns that targeted Novell. Analyzed MS competitiveness from POV of end user, and created “Microsoft Compete Battlecards,” which summarized competitive strengths and weaknesses. The Battlecards format was immediately successful and rolled out across Microsoft. Twice acknowledged as quarterly MVP for Compete Battlecards and Novell compete campaigns.

Promoted to Senior Finance Manager, External Reporting and Forecasting (1999–2000)Business Manager, Worldwide Small and Medium Business Customer Unit (1998–1999) Promoted to Senior Financial Analyst, Worldwide Desktop Applications Division (1996–1998) Financial Analyst, Corporate Planning (1995–1996)• Started in corporate accounting. Promoted three times. Increased market share for Microsoft by identifying competitor weaknesses in sales channels of Novell and IBM. Devised strategies to recruit dissatisfied partners.• External Financial Reporting: In accordance with GAAP, translated internal P&L forecasts into external P&L compliant forecast for entities such as securities analysts and investors. • Competitor Strategy for channel sales and licensing: As a member of the IBM/Lotus competitive team, increased Microsoft market share via data analysis. Identified competitor weaknesses and devised strategies.

Directed cross-functional team in identifying the profitability of 18 wireless services and products. Provided financial analysis support for 50 markets.