Global leader in rail, marine and mining transportation vehicles, equipment and servicesLed marketing programs contributing to revenue growth from $2.5B to $6BConducted global cross-business strategic annual promotional planning and budgeting tightly integrated to support business objectives – consistently delivering quality results on time and within budget Integrated campaigns include core messaging, branding, press releases, editorial, speeches, blogs, advertising, collateral… Show more Global leader in rail, marine and mining transportation vehicles, equipment and servicesLed marketing programs contributing to revenue growth from $2.5B to $6BConducted global cross-business strategic annual promotional planning and budgeting tightly integrated to support business objectives – consistently delivering quality results on time and within budget Integrated campaigns include core messaging, branding, press releases, editorial, speeches, blogs, advertising, collateral, application stories, white papers, video, animations, web development, digital tool and eventsLaunched major products including: the Evolution Series, Hybrid and PowerHaul Locomotives, multiple marine diesel engines and mining vehicle drive systemsAwards:1 Gold and 5 Silver American Advertising Awards; 1 Business Marketing Association B2; multiple GE managerial performance recognition awards and GE Corporate best practices citations Show less

Privately held Statistical Process Control (SPC) software developerProvided broad spectrum of marketing communications support. Highlights include:Redesigned website and formalized search engine resulting in a tenfold increase in leads driven by increased traffic and registrations for demosReduced print advertising and collateral expenses by leveraging website information Increased sales of SPC software product through cost-effective web-based user profile/testimonial campaign… Show more Privately held Statistical Process Control (SPC) software developerProvided broad spectrum of marketing communications support. Highlights include:Redesigned website and formalized search engine resulting in a tenfold increase in leads driven by increased traffic and registrations for demosReduced print advertising and collateral expenses by leveraging website information Increased sales of SPC software product through cost-effective web-based user profile/testimonial campaign featuring “Return On Investment in six months or less” themeConducted web-based customer survey to determine satisfaction levels in product performance and service; results to define future product development requirements Show less

Software and services provider specializing in testing, monitoring and diagnostic tools Led marketing program contributing to product line sales growth from $125M to $300M and company growth from $500M to $2BLaunched product line’s new mainframe products and first client/server and e-business applications Received award for: developing Year 2000 “Time Optimized Testing” digital demo that demonstrated the company’s Year 2000 software testing suite

Privately held start-up Statistical Process Control (SPC) software developerLed management to invest in innovative website for use as a major marketing tool and lead generatorEstablished strong brand-name recognition for product line with limited budgetCreated identity program, sales tools and print advertising programGained exposure in trade press through editorial participation and submitting user stories

Led marketing program that contributed to sales growth from $17M to $55MDeveloped a suite of supporting sales tools based on “Solution Selling” methodology; IBM purchased rights to the cost justification document from the sales toolsDeveloped prominent industry leadership profiles for company executives in trade and business publicationsEstablished strong relationships with trade and business as well as analystsAwards: Michigan Technology Council Certificate of Achievement;… Show more Led marketing program that contributed to sales growth from $17M to $55MDeveloped a suite of supporting sales tools based on “Solution Selling” methodology; IBM purchased rights to the cost justification document from the sales toolsDeveloped prominent industry leadership profiles for company executives in trade and business publicationsEstablished strong relationships with trade and business as well as analystsAwards: Michigan Technology Council Certificate of Achievement; Society for Technical Communication Awards of Excellence and Merit Show less

Mid-size publicly held company specializing in back up tape drives and software for personal computersLed marketing program that contributed to sales growth from $50M to $125MAchieved dramatic cost-savings by introducing desktop publishing Produced a quick, professional response to an RFP from IBM to helped win a major multi-million-dollar IBM contract Supported OEM and reseller programs with incentives and customized collateral

Large publicly held telecommunications company.Recruited, trained and managed an in-house communications team that produced quality technical and marketing documentation at reduced costs with faster deliveryIntroduced innovative networking and software tools and trained the team on their use resulting in increased productivityRedesigned computer and peripheral service manuals using instructional design techniques that expedited repair times in the field