Ultrasound Sales-Marketing and Clinical Applications SpecialistPAPAPOSTOLOU SRL & SONIWORLD APARATURA MEDICALA SRL & INTRODESIGN SRLMay 2008 – Present (13 yrs 5 mos)Performed Sales & Marketing for ultrasound equipments manufactured by PHILIPS, TOSHIBA, ULTRASONIC, MINDRAY, CHISON, KONTRON.Performed Clinical applications and demo for:Dopper, 2D, 3D, 4D ultrasound basic & advanced techniquesCardiology – transthoracic, EF, Specle-tracking, 2D, 4D, 4D advanced ( Tomtec, ACMQ, TrueVue)Vascular & TDC – arteries, veins, superficial, panoramic imaging, 3D, 4DRadiology – liver, kidneys, spleen, intestines, duodenum, bowelsUrology – prostate, bladderMusculoskeletal – bones, tendons, muscles, nervesSmall parts – breast, thyroid, testicle, nodes, muscles, soft tissue, panoramic imagingNephrology – kidneysGynecology – uterus, ovaries, folliclesObstetrics – uterus, gestational sac, placenta, fetus, 3D, 4DFetal morphology – fetal biometrics, growth curve, 3D, 4DPediatrics – hip echography, radiology, cardiology, musculoskeletal, trans fontanel, TCDInterventional ultrasound procedures – biopsy, freehand biopsy, radiology, gynecology, urology, small parts and musculoskeletalPanoramic – for convex transducer, linear transducer, intracavitary transducerUltrasound – Shear wave- on convex & linear transducerStrain – linear & micro convex transducer3D – convex & linear & micro convex & intracavitary transducer4D – mechanical volumetric convex transducer, matrix volumetric linear transducer, matrix volumetric phased array transducer, matrix volumetric phased array TEE transducerXPlane – matrix phased array transducer, matrix linear transducer, matrix TEE transducer
Soniworld Aparatura Medicala Srl
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Executive ManagerSoniworld Aparatura Medicala Srl May 2021 - PresentBucharest, RomaniaCompany description:Distribution and Sales of Medical Equipment, Medical supplies, Medical furniture, Service for medical equipment and devicesAchievements: Increasing the turnover, promoting the company nationally and internationally, updating the company’s image, positioning the company amongst the top companies nationally and internationallyMain activities and responsibilities: Developing and implementing marketing and sales strategy at national level.Participating in major international congresses, selecting the brands and products for the portfolio.Selecting and motivating the medical representatives, monitoring promotion and sales activity, management, and optimization of marketing budget.Negotiating and signing the contracts with various importers and manufacturers of medical products.Negotiating the contracts, imports, terms and prices, promotion campaigns for imported brands.Promoting portfolio products (Chison, Mindray, SonoStar) in public hospitals, private medical clinics, private medical offices, customer relationship maintenance.Management of post-warranty service business, supervising contracts development and service team activities for ultrasound equipments Philips, Siemens, General Electric, Hitachi, Aloka, Toshiba, Esaote, Mindray, Chison, Siui, SonoScape, SonoStarIn-depth knowledge of portfolio products and competition products.New business development strategy.
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Senior Area Sales ManagerPapapostolou Srl Nov 2020 - Apr 2021Bucharest, RomaniaCompany description:Medical Equipments distributor for PHILIPS, HOLOGIC and Löwenstein MedicalAchievements:In 2020 I made projects that include Hologic Dexa & Mammography systems, Philips fixed radiology and one angiography system. Over 10 ultrasound systems sold.Main activities and responsibilities: Promoting and sale of portfolio products in private clinics and public hospitals from Bucharest and in the assigned area, according to the standards and policies of the companyDeveloping and implementing the sales and marketing strategy.Customer portfolio management and developmentPerforming project management activities, identifying client's needs and decision makers.Projects made from promoting – Commercial-technical presentation – Realization of Technical Tender proposal until ApplicationsTechnical Support for entire Sales Team: Clarification, compliance/technical proposal for public tender procedures, for integrated or simple projects, containing ultrasound equipment from the Philips portfolio.Technical support regarding ultrasound equipments, for all projects of the entire sales team: demo, configurations compliant with customer requests and needs, delivery, installation and training for all ultrasound equipments ordered by public hospitals & private clinicsProviding specialty targeted ultrasound systems training for sales team, providing technical support and clinical applications for sales team and also for clients.Correctly evaluating the priorities, performing clients visits, following up the public procurement procedures.Positioning on pole position the portfolio products on the client’s investment lists.Negotiating the contracts with clients and suppliers according to the project’s particularities, establishing the budgets for ongoing projects.Implementing own integrated or simple projectsAnalyzing market and competitors. In-depth knowledge of combating competition technics and customer loyalty technics.
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Ultrasound Sales & Marketing Manager For Philips PortfolioPapapostolou Srl Nov 2018 - Nov 2020Bucharest, RomaniaAchievements: Sale of more than 40 ultrasound systemsMain activities and responsibilities:Increasing the company turnover. Positioning the company on first place on Philips Romanian distributors list, together with the sales team.Implementing both own projects and as a part of sales team projects, all over the countryProjects made from promoting – Commercial-technical presentation – Realization of Technical Tender proposal until ApplicationsCreating the image of the company in the on-line environment according to my own vision about marketing strategy (website development, design, functionality, optimization, landing page per product, SEO for Google indexation, social media, etc.)Marketing and technical support for the entire sales team for the ultrasound portfolio of Philips products: Making text/format commercial offers, configurations/quotations in the SOFON application, tracking SFDC projects and correction of data entered wrongly.In-depth knowledge of Sofon, SFDC, LMS, ODSTechnical Support for entire Sales Team: Tender technical documents: Clarification, compliance/technical proposal for public tender procedures, for integrated or simple projects, containing ultrasound equipment from the Philips portfolio.Basic & advanced clinical applications and demo for all Philips ultrasound systems – including interventional - biopsy and contrast interventions under ultrasound controlPost-training customer support: Phone and on-site support, when needed, post-instructing use of ultrasound systemsAttending the sales/marketing, multiple clinical applications courses and trainings organized by PhilipsIn-depth knowledge of Philips portfolio software and hardware ultrasoundsIn-depth knowledge of competition ultrasounds portfolio, including advanced technical knowledge hardware and software: GE, Siemens, Hitachi Aloka, Canon Medical, Samsung Medison, Esaote, BK medical, Mindray, SonoScape.Participation in national and international congresses to promote Philips
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Executive ManagerSoniworld Aparatura Medicala Srl Feb 2012 - Nov 2018Bucharest, RomaniaCompany description:Distribution and Sales of Medical Equipment, Medical supplies, Medical furniture, Service for medical equipment and devicesAchievements: Increasing the turnover, promoting the company nationally and internationally, creating the company’s image, positioning the company amongst the top companies nationally and internationallyMain activities and responsibilities: Developing and implementing marketing and sales strategy at national level.Participating in major international congresses, selecting the brands and products for the portfolio.Selecting and motivating the medical representatives, monitoring promotion and sales activity, management, and optimization of marketing budget.Negotiating and signing the contracts with various importers and manufacturers of medical products.Negotiating the contracts, imports, terms and prices, promotion campaigns for imported brands.Promoting portfolio products (Chison, Mindray, SonoStar) in public hospitals, private medical clinics, private medical offices, customer relationship maintenance.Management of post-warranty service business, supervising contracts development and service team activities for ultrasound machines Philips, Siemens, General Electric, Hitachi, Aloka, Toshiba, Esaote, Mindray, Chison, Siui, SonoScape, SonoStarIn-depth knowledge of portfolio products and competition products.Advanced knowledge of Ultrasonography imaging modes, measurement tools and quantifications: 2D, THI, Color Doppler, PW, Power Doppler, CW, Anatomical M, 3D, 4D, Panoramic imaging, Strain Elastography.New business development strategy.
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Area Sales ManagerSc Introdesign Srl Aparatura Medicala May 2008 - Jun 2012Bucharest, RomaniaCompany:Sales/Marketing and Service for Ultrasound Equipment Toshiba, Mindray, Kontron Medical, Chison, UltrasonixAchievements:Gradually growing the sales and the clients portofolio. Collaborating with public hospitals, private medical offices, private clinics for being referrals for potential clients. Growing the market share and the image of the company.Main activities and responsibilities:Identifying the hospitals, doctors, private medical offices and private clinics from Bucharest, Ilfov, Dambovita, Arges, Teleorman, Giurgiu, Prahova and Brasov which have the possibility of investing in medical equipment.Creating and implementing the marketing and sales strategy.Promoting the portfolio products, customer visits, customer relationship maintenance, following up public tenders.Presenting the medical devices to the potential clients.Specialized training for various medical devices, software programs for various applications, to the doctors and clients.Specialized technical support.Service hardware and software mid-level (installing software, printers, network, software up-date, capture systems).Participating at major exhibitions and congresses in the country and abroad.Knowledge of portfolio products and competition products (marketing, technical and medical).Advanced knowledge of ultrasonography imaging modes, measurement tools and quantifications: 2D, THI, Color Doppler, PW, Power Doppler, CW, Anatomical M, 3D, 4D, Panoramic imaging, Strain Elastography.Attending service and clinical applications trainings for ultrasound machines Toshiba, Mindray, Kontron Medical, Chison, UltrasonixAttending clinical applications and sales course organized by Mindray (radiology, vascular, OB/GYN, 3D/4D, urology, pediatrics)Attending clinical applications and sales course organized by Kontron Medical (cardiology, vascular, TCD, radiology)Attending clinical applications course organized by Ultrasonix (OB/GYN, 3D/4D, Small parts, MSK, pediatrics HIP, vascular, etc
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Merchandise ManagerWrigley Romania Srl Jul 2007 - May 2008Bucharest, RomaniaCompany description:Production/distribution of brands Orbit, Winterfresh, Airwaves, Hubba Bubba, Solano, Juicy Fruit, etc.Achievements:I have developed and improved the products distribution in Bucharest – district 1, with the support of the sale teams from the distribution companies.Main activities and responsibilitiesEstablishing and distributing the correct/achievable target according to the assigned area and according to the sales representative’s potential.Achieving the objectives according to distributor and Wrigley’s target
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National Sales & Marketing ManagerSheba Distribution Srl Jul 2006 - Jun 2007Bucharest, RomaniaCompany description:The only one importer of Garmin USA brand, the biggest producer of GPS for civil useAchievements:Introducing Garmin USA products on Romanian market.Initiating and concluding the distribution contracts with major retail chains.A 140 % growing in turnover.
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Sales Representative - Sales SupervisorRelad Pharma, Parapharmaceuticals Division Jun 2005 - Jul 2006Bucharest, RomaniaCompany description:Importer and distributor of pharmaceutical and Para pharmaceutical products, a Relad divisionAchievements:A 50% growth of the sales area according to value targetMain activities and responsibilitiesDeveloping the clients portfolio; promoting the products; achieving the sales target; implementing the promotions and monitoring them; generating the daily results reports; monitoring the market and the competition; implementing the loyalty programs; collecting due invoices; negotiating the discounts and preferential position for merchandising the portfolio products
Frequently Asked Questions about Robert Dorobantu
What company does Robert Dorobantu work for?
Robert Dorobantu works for Soniworld Aparatura Medicala Srl
What is Robert Dorobantu's role at the current company?
Robert Dorobantu's current role is Executive Manager at SONIWORLD APARATURA MEDICALA SRL.
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Robert-Bogdan Dorobantu
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Robert Dorobantu
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