Robert Drane Email & Phone Number

Ripon, GB

Building brand new website, encapsulating multiple diverse business streams into a clearer navigation and unifying brand. Significantly improving SEO, site speed and page structure compared to previous website. Custom HTML, PHP and CSS coding.

Leeds, United Kingdom

• Digital marketing for university courses (copywriting, social media, email marketing, photoshoots).
• Creating a new social media strategy, using analytics to inform decisions. Delivering this strategy as a presentation to key stakeholders. Creating processes to measure/report success.
• Evaluating the success of webpages using Google Analytics.

York, United Kingdom

• Digital marketing for Gear4music own-brand products.
• Improving product sales with copywriting, SEO and marketing strategies.
• Optimising user experience (UX) of webpages to increase product sales.
• Guiding a small team to develop a new brand strategy for a range of guitars.
• Managing the production of promotional product videos.

Norwich, United Kingdom

• Managing the whole marketing funnel for a client including a “brand refresh” to modernise the organisation's public image. This included content-based improvements, a new website and a new social media strategy. The.
• Leading individual magazine projects with tight deadlines.
• Writing, editing and proofreading features for magazines and websites. This included sourcing stories, research, interviewing subjects and search engine optimisation.
• Producing podcast proof of concepts as a possibility for new business.
• Responsibilities also included sub-editing, interviewing for articles, handling embargoed material, proofreading, repurposing content for different media, making client amends and liaising with Dialogue's editorial and.

Norfolk, United Kingdom

• Creating a Wordpress e-commerce website from scratch for a new online business. Increasing customer engagement and sales over the website's former design through consideration of the user journey and search engine.
• Coding custom PHP plugins and a bespoke HTML/CSS/Javascript theme. Analysing and improving UX to optimise sales funnel. Integrating technical SEO strategies and analysing performance with Google Search Console and.
• This resulted in an increase in customer engagement and sales. Working with popular Wordpress plugins such as WooCommerce, Yoast SEO and W3 Total Cache.