Management and Supervision of the Modern Trade and General Trade accounts of the Organization, specifically: • Develops and implements effective sales strategies.• Leads the modern trade key accounts specialist sales team to achieve sales targets.• Leads the key accounts specialist team in negotiating and closing agreements with Modern Trade accounts.• Implements established policies and procedures or improves and develops new processes and ways of working.• Establishes productive and professional relationships with key personnel in assigned customer accounts.• Develops strong relationships with key stakeholders from modern trade accounts at both senior and mid-management levels.• Takes an active role in sales target setting, business planning and budgeting process of the company.• Responsible for the performance management of the team of key accounts specialist and proactively addresses development needs or performance issues of the team.• Responsible for the implementation of programs and marketing development of every account needs for sales improvement.• Responsible for instilling discipline and the right mindset among the team of key accounts specialist members.

• Plan, Direct and Implement Sales strategies and programs to achieve sales objectives for the assigned area.• Develop Sales plans and budget to achieve annual sales objectives for the company. Monitor and Control the sales budget to ensure optimum utilization of company resources in the assigned area.• Generate sales of company’s product through district group team sales effort to achieve Monthly, Quarterly and Annual sales targets.• Conduct regular market visit to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the area.• Develop and maintain an efficient distributions network to ensure comprehensive availability of company’s products down the line and services to achieve sales targets.• Establish and ensure that all sales administration procedures relating to the area are properly implemented to support the sales teams in their effort to accomplish sales targets.• Coordinate with the marketing group to ensure adequate support through merchandising and promotions is available in order to provide brand visibility in promote sales.• Develop the necessary Sales management organization structure and ensure the right caliber staffing and appropriate training to meet all job requirements so that the staff are well motivated and engaged to stay and contribute effectively to the organization.

• Responsible and accountable for supervision of sales team, ensuring the correct service levels, distribution reach and placement of company’s product to an agreed customer base.• Responsible and accountable for the implementation and management of company’s strategies and plan in the area under of supervision.• Responsible and accountable for the leadership, training and coaching of sales personnel under direct supervision.• Responsible to ensure that all sales route have up to date plan coverage, call sheet, and correct customer data integrity, and that all salesmen reconcile their panel stocks accountability, remittances and collections on a daily basis.• Responsible for the achievement of distribution targets, deliver monthly and annual volume sales targets.• Responsible in direct reporting to senior manager any development plan for sales team to meet performance goals.