Bobby Dye Email & Phone Number

Jacksonville, Fl, Us

Fl, Us

Provides leadership in digital marketing strategies (paid & organic), CRM development, social media, text, and email marketing, and overall strategic communications project management. Assists with telling the SJR State story through digital communication under the direction of the Assistant Vice President of Strategic Communications & Institutional Advancement• Assists the AVP of Strategic Communications & Institutional Advancement with preparing and implementing the annual strategic communications plan, resulting in the following enrollment increases:Fall 2024 = 13% increaseSummer 2024 = 4% increaseSpring 2024 = 10% increaseFall 2023 = 9% increaseSummer 2023 = 3% increase• Manages a $75,000 digital marketing budget.• Implemented digital marketing strategies & campaigns resulting in 500+ prospective students beginning their college journey.• Responsible for college-wide email marketing & strategic delivery, resulting in an average open rate of 30% for all campaigns.• Provides strategy, training, oversight, and support for use of the college's Customer Relationship Management (CRM) tool for lead acquisition and student enrollment.• Develops lead nurturing strategies, creates automation workflows, segments audiences, and maintains the CRM database for consistency and organization.• Oversee and manage the college's texting platform, optimizing communication workflows to enhance student engagement, improve lead nurturing efforts, and support key initiatives such as enrollment growth, retention, and student success.• Supervises a CRM Manager & Social Media Specialist and is part of the Strategic Communications leadership team.• Coordinates design and distribution of digital content such as email, text messaging, social media, and campus signage.- Develops and executes digital advertising strategy, including planning, copywriting, and digital media buying for lead generation.• Assists with marketing project management.

Fl, Us

- Assisted the AVP of Strategic Communications & Institutional Advancement with preparing and implementing the annual strategic communication plan, resulting in a 9% increase in enrollment for Fall 2023, and a 3% for Summer 2023.- Manages a $75,000 digital marketing budget.- Implemented digital marketing strategies & campaigns resulting in 500+ prospective students beginning their college journey.- Responsible for college-wide email marketing & strategic delivery, resulting in an average open rate of 30% for all campaigns.- Oversees social media engagement strategy, resulting in a 35% increase in engagement across all platforms for 2023. This includes daily content creation (photo, video, etc.), publicity of events, monitoring and responding to social media comments, and needed crisis communication.- Supervises a Social Media Specialist and is part of the Strategic Communications leadership team.- Coordinates design and distribution of digital content such as email, text messaging, social media, and campus signage.- Develops, executes, and ensures accuracy of digital projects protecting College brand integrity.- Manages and organizes the digital marketing and social strategies workflow through a project management system.- Assists internal clients with identifying and meeting digital marketing goals.- Develops and executes digital advertising strategy, including planning, copywriting, and digital media buying for lead generation.- Evaluates and reports digital advertising and social media engagement and ROI through analytics.- Assists with marketing project management and other duties as assigned.

St. Augustine, Florida, Us

Responsible for managing all marketing, public relations, advertising, branding, and graphics content for an established organization with over 240,000 visitors, generating $5 million annually.- Created and implemented a comprehensive marketing plan, resulting in a record-breaking annual attendance of 241,232 attendees in 2021.- Managed a $70,000 digital and print advertising budget.- Redesigned the entire social media marketing plan with a hashtag-themed approach, resulting in an overall 225% increase in engagement on social media platforms.- Redesigned the entire Donation page of our website, which led to a 47% increase in viewership.- Garnered the highest number of monthly users on our website, with over 30,000 visitors in June 2021.- Website updates (Wordpress), including SEO and entire webpage redesigns to optimize for impressions and conversions.- Produce and publish mass communications, including email blasts (Constant Contact), volunteer & donor newsletters, and the Spyglass membership magazine.- Use Adobe Suite (Illustrator, InDesign, Photoshop, Premiere) and Canva to develop dynamic, engaging video and photo content for print publications, web designs, social media, and other mediums. - Use social media scheduling software (Hootsuite) to publish 2x a day every day of the week across multiple platforms (Facebook, Instagram, Twitter, etc.)- Creates press releases, advertisements, and signage.- Write, edit, and revise content as necessary to keep the organization fresh and current and to maintain quality. - Served as organization spokesperson, meeting and leveraging relationships with media contacts to garner publicity.- Design engaging web and print advertising pieces in line with advertising campaign directives. - Analyze Google Analytics accounts daily and provide monthly reports to management.- Manage the Facebook account, ad campaigns, and analytics.

https://www.aligntoalign.com/- Coordinate the creation of digital content (websites, blogs, and graphic work).- Drive marketing results, including 10,000 pageviews a month with nearly 3,000 likes on Facebook, in the span of 10 months.- Design digital media campaigns aligned with business goals, achieving an average of $0.01-0.03 cost per link click through Facebook advertising.- Manage end-to-end digital projects.- Establish web presence to boost brand awareness.- Maintain a strong online company voice through social media.- Monitor SEO, ROI, and KPIs.- Stay up-to-date with digital media developments.

Atlanta, Ga, Us

- Create a grassroots marketing and advertising plan to increase participation in the Walk to Cure Arthritis and educational programs and patient reported outcome assessments.- Develop marketing and advertising strategies for volunteer recruitment.- Work with in-kind media partners.- Prepare content for constituent email communications.- Plan and create Social Media content.- Assist with website updates.- Prepare collateral materials for special events and educational programming. - Customize and disseminate press releases.- Assist with administrative projects as needed.

Jacksonville, Fl, Us

- Communicate interdepartmental processes to various departments.- Navigate PeopleSoft database to enter or obtain student information.- Supervise student assistants or clerical support personnel depending on the needs of the assigned department and volume of work processed.- Perform high level administrative duties related to documentation, department accounts, personnel records, in-service training, and time sheets. - Compile and aggregate data and information for supervisor’s use in planning and decision-making.- Sort, scan, and index documents into an imaging system.- Receive, sort, and assign incoming mail; prepare responses and replies when applicable. - Maintain a filing system, to include material, personnel, and student files where applicable, and other department specific documents.- Operate typewriters, word processors, and spreadsheet applications in preparing or transferring various information to prescribed formats, i.e., student records, correspondence, memoranda, reports.- Operate a variety of modern office equipment in performing routine administrative tasks, i.e., copy machines, calculators, computers, and phone systems. - Prepare routine departmental reports and prepare complex/special reports at the discretion of the supervisor.

Jacksonville, Fl, Us

- Promote various tests to potential candidates.- Provide students with information regarding various college departments through acquired knowledge from professional development.- Communicate interdepartmental processes to various faculty, staff, and students.- Record data on transmittal sheets as instructed.

- Supervise facility areas during shift to ensure the center is being properly utilized.- Planned, organized, conducted, and implemented special events, tournaments, entertainment programs and other activities for a targeted population.- Aggregate usage data for supervisors to determine the overall effectiveness of the facility and program, in order to provide the best strategy for budget allocation.- Supervise, instruct, and run trips to various events, venues, and cities, in and out of state.- Recruit, manage, and evaluate volunteers for large scale events.- Aggregate usage data for supervisors to determine the overall effectiveness of the facility and program.- Responsible for the yearly holiday shuttle program.- Greet and courteously welcome all patrons, check out equipment and conduct informal “how to” lessons on any equipment that the patron does not know how to operate.- Perform exemplary customer service to patrons and ensure their needs are met and any questions answered in a timely fashion.- Record daily attendance in all areas, registers participants for special events, classes, trips and other activities. - Issue, inspect and inventory activity equipment daily.

Bachelor'S Degree, Communication & Media

Associate'S Degree

High School Diploma