Robert Edwards Email & Phone Number

Lucerne, Switzerland

- Assumed responsibility for all areas of media reporting which includes Audiences, Club/Player IP/ Web & App, Paid Media Reporting and Social Media Reporting- TEAM Project lead of Additional Research reporting projects including an Attention Study designed at evaluating the different amounts of attention placed on the various media types used by commercial partners- Managed a team of Insights Analysts and Insights Graduates, providing direct line management and guidance.

Lucerne, Switzerland

- Oversaw all areas of digital reporting, focusing primarily on social media valuation by developing an innovative methodology designed to discount exposure based on quality of partner exposure on social media. As a result, we reported over €350M annually in commercial media value to C-Suite clients at high-profile firms like Heineken, Takeaway.com, PepsiCo, and top-level governing officials at UEFA.- Participated in reporting audience measurement (TV, streaming, and out-of-home) for UEFA club competitions, managing 4 full-time Publicis Sports and Entertainment agency staff.- Created and presented digital and audience research presentations to internal/external stakeholders. - Managed all relevant suppliers (Hookit, Publicis Sports and Entertainment, Conviva, etc.), ensuring on-time delivery and that output meets commercial partner expectations with relevant and valuable insights.- Provided direct line management of Insights Analyst employee.

Lucerne, Canton Of Lucerne, Switzerland

- Primarily responsible for all digital sponsor reporting- Creating digital reports for internal and external stakeholders- Delivering of concise and persuasive digital research presentations to non-research and non-digital audiences- Liaise with internal and external clients and stakeholders to provide digital insight to support decision making - Manage relevant digital suppliers, ensuring that they deliver on time, that their output meets commercial partner expectations and their insights are relevant and valuable- Coordinate digital research requests and hypotheses including extracting, analyzing, summarizing and explaining data- Manage the implementation and continuous improvement of digital research tools

Sheffield, United Kingdom

In charge of a project designed at preparing the football club for the Premier League, focusing on the club’s marketing and facilities. This involved working with the club’s heads of department both on site and independently and evaluating strategies using TOWS analysis and Value Chain Analysis alongside primary research.

Msc, Sport Business Management

Modules included: Global Economics of Sport International Sports Marketing and the Media International Sports Strategy Managing People.

Ba Politics

A*A*B Politics History And Economics