I was promoted to Global Media Director in 2018 with responsibility for effective deployment of media investment and ATL communications planning of the hair care portfolio, with an annual investment of over €1Bn, driving 4% revenue growth for the category in 2021.I led development of the long term ATL communications planning strategy for TRESemme, Sunsilk and Clear brands, across online and offline channels, including ecommerce, performance marketing and sponsorships. I achieved effective and consistent campaign deployment across multiple markets with an ROI increase of +5% in 2021.I worked collaboratively with partner functions such as consumer insight, PR, finance, ecommerce, IT, agency partners, global media partners (Facebook, Google, Twitter, Amazon, Snap, etc) and developed strong relationships across teams, demonstrating thought leadership in media. Highlights include launching first to market innovation formats like Facebook Video, Snap Lenses and Unilever’s first cross-market Twitch campaign.I’ m experienced working closely with key markets in the deployment of global comms strategies, by driving innovation, ensuring best practice, and evaluating performance of campaigns for optimum ROI. I consistently delivered the highest ROI for media within the Unilever beauty portfolio. I led the Unilever Consumer Experience Programme, which was an internal capability that enabled Unilever to monitor digital touchpoints consumers have with brands, across multiple markets, and gives benchmarks and guidance for improvement. Results included improved on site performance, increased engagement, higher acquisition and reduced waste investment. I led Unilever’s search efforts across paid and SEO, improving CPC and CTR by over 50% within six months. Line manager responsibility for Senior Global Media Manager and Global Media Exec.

I was accountable for a media budget of circa £200M (gross) across the UK and Ireland. I delivered consistent positive ROI and improved efficiency of €10M+ annually, across all media channels (traditional, digital, sponsorships and partnerships).I delivered effective communications strategies for the Personal Care, Refreshment, Homecare & Food categories and was responsible for overall Unilever media strategy, planning, contract management, trading, and administration. I created, implemented, and managed agency processes, ways of working and cultivated senior level relationships with Mindshare, Kinetic and specialist search agency Resolution, resulting in improvement of agency satisfaction by over 5%.I partnered with a wide range of internal stakeholders/departments (both international and local) to measure and deliver maximum ROI, not just for media but for total marketing expenditure, including ecommerce and in-store. I led and implemented key initiatives for media, including, Zero Based Budgeting, Digital Media Measurement, People Data Centres, Programmatic Trading and Data Led Marketing (CRM). I played an active role in various senior level stakeholder forums up to and including the UK&I management board. I was responsible for media training and capability for the marketing function and wider organisation, including Shopper Marketing and Ecommerce. I developed and implemented the Unilever UK&I search strategy, across paid, SEO, and E-Commerce. I led the global and local media vendor partnerships for the UK (including Facebook, Google, Twitter and Snap)I held line manager responsibility for the Comms Manager and Media Team Assistant. I demonstrated external leadership with trade body ISBA and was the board level advertiser representative to BARB (Broadcaster’s Audience Research Board), during a time where Project Dovetail (a measurement solution for digital TV viewing), was developed and launched.

I was responsible for a media budget of circa $90M (gross) for the UK and Republic of Ireland across all 5 Mondelez categories, Chocolate, Coffee, Biscuits, Cheese and Gum & Candy. I managed internal and external stakeholders to formulate best in class communication solutions across paid, earned, and owned channels.Highlights include leading the roll out of a new media planning programme, activation of campaigns to leverage Cadbury’s London 2012 Olympic sponsorship that resulted in Cadbury as the most recognised tier 2 sponsor, delivery of $10M+ in annual savings/productivity, and I launched Cadbury’s first Facebook led campaign that drove sales of Crème Egg over 10%.

I managed a media budget of circa $100M across 22 markets, delivering ROI consistently above $2.I developed and implemented media strategy across all EMEA markets.I oversaw in-housing of Avon’s search activity across Europe, delivering improved ROI of over 15%.

Client responsibilities for Novartis, Sony Ericsson and Transport for London, managing a team of 6 people.Overall responsibility for key savings and incentive projects, managing auditors and procurement specialists to maximize savings and bonuses globally, across 40+ markets. I delivered annual savings of $10M and returned over $1M in revenue for the agency. Central planning and buying of pan-regional media, including sponsorship of MTV European Music Awards.

Overall responsibility for a group of clients including McDonalds, SC Johnson, UIP, Bel and eBay.I managed a team of 4 and reported directly to the board. I was accountable for all areas of account management, from production and presentation of buying reviews, to providing consultancy services and negotiating contract renewals. I developed accounts, by signing them up to new services and ran all accounts profitably.