Robert Fiertek Email & Phone Number

Leading IT department and all web creative for group of eCommerce retail and wholesale websites ranked among the top 2 in their niche in the health and wellness space. New website architecting, design and development. Analyzing and strategizing SEO efforts, and performing SEO updates at front and back end. Establishing IT and general company processes and making them more efficient. Designing and improving UX/UI on existing properties to increase user engagement and sales growth.

Satellite Beach, Florida, Us

Consultant for Credit Karma, Silas Marketplace, International Institute of Cosmetology, start-up SpenDrift.

(remote contract via Creative Circle)Incremental, radical UX/UI redesign and redevelopment of massive flagship web portal – focus on user journey, wayfinding, increasing user engagement, personalization, site speed, taxonomy and information management, developing new design system. Performing work in cross-matrixed environment, with large number of stakeholders.

Fort Worth, Tx, Us

(mostly remote, full time)Designer and developer on new Drupal flagship site, fixing site speed, navigation, and search issues, while maintaining and growing existing WordPress site. Analyzed the vertical / marketspace, interviewed stakeholders, gathered and prioritized needs, wireframed, prototyped, designed, developed design system, performed QA, maintained and developed production site. (Netsuite, Experlogix, HubSpot)

San Jose, California, Us

(remote contract via ATR, contract extended)Helmed development of first cloud portal, real-time dashboard, and reporting suite for this global IC software tools leader. Worked with developers, marketing, sales, customers – defined needs, wire-framed, prototyped, designed and coded, using Agile / Waterfall process. Design focused on user needs, ease of use, clarity, functionality, originality, branding, storytelling. Hailed for driving project through complex process while creating new design system. Launched to great success. (Typescript, D3.js, PHP, WebSockets, Web Components, big data, live data streaming).

Abbott Park, Illinois, Us

(remote contract via ATR, contract extended)Designed and developed custom big data call center dashboard for internal marketing division of healthcare leader. (jQuery, PHP, MSSQL, Chart.js, big data).

Plano, Texas, Us

(remote via Creative Circle, contract extended 6 times)Handed reins to 'digital marketing' after initial 2 week gig, redesigning and rebuilding flagship Drupal site for telecom thought leader Sonus Networks. Worked with product management, marketing and sales on issues around search, speed, navigation, UX/UI, taxonomies, mobile / responsive, marketing SEO / SEM, and sales tie-ins. Performed A/B testing using Salesforce / Pardot and Google Analytics. Migrated site to Drupal 8. Grew site traffic, contributing to successful merger to form Ribbon Communications. (Google Analytics, Acquia Cloud, Pardot/Salesforce, A/B testing, Drupal 7, Drupal 8).

(remote full time perm)Partner on bootstrapped restaurant review start-up built in Drupal – concept, UX / UI, strategy, publicity, branding, content, business plan, marketing.

North Canton, Ohio, Us

(full time perm)Promoted within 6 months to sole marketing manager of U.S. Banking Division at Wincor Nixdorf, #2 ranked global maker of B2B banking & retail equipment, in charge of marketing with budget oversight. Praised by sales leaders for fueling unprecedented doubling of U.S. sales in a mere 16 months to $320 million (vs. typical 5-10% annual growth), numbers never seen again after my departure. Efforts included 'Americanizing' branding and creation of all new marketing and sales enablement collateral. Worked with product managers, sales, and business partners to generate press releases, brochures, data sheets, case studies, flyers, ads, web site, events, trade shows, partner collateral, demo videos, webinars. Unified messaging and positioning across U.S. division, producing product comparison charts, USPs, product roadmap, marketing plan. Developed first U.S. showroom on tight budget, producing concepts, creating renderings, budgeting, winning buy-in, wrangling demo equipment, managing construction, signage.

Mba, Marketing, It, Entrepreneurship, Real Estate

Bachelor Of Architecture - Barch, Architecture, Urban Planning, Design, Film, Graphics