Vice President Of Marketing & Operations
Engaged potential clients and assess videos for programming opportunities at national networks, retail pool placement, online & OTT platforms, YouTube playlists, and regional video shows. Implement project management strategies through customized objectives, streamlining processes, and maximizing profit & growth.Restructured business operations to bring video production department and technical operations in-house, leading to a 10% increase in annual profit, a 35% increase in per project profit, and generation of supplemental revenue.Implemented closed captioning of video content in compliance with FCC standards and gained significant knowledge of encoding, compression, codecs (H264, ProRes, XDCAM), frame rates, and all specifications for deliverables.Managed strategic oversight for video promotion objectives that led to 155% increase in new projects.Direct teams via guidance, technical support, delegation of tasks, and communication to foster a diverse, inclusive environment for creativity to thrive.Managed video submissions & programmer relations with national networks (MTV, BET, REVOLT, & Music Choice) via FTP, DMDS, cloud delivery & email blasts and write project specific press releases and pitch sheets. 500+ placements on national networks.Scheduled and managed airplay reports in accordance with client needs and gather comprehensive press, sales, and touring over the course of each project in order to maximize and extend programming periods.Filmed and edited original content such as music videos, lyric music videos, EPKs, and social media clips that maintain current trends, best practices, and brand alignment.Increased organic YouTube views through use of SEO best practices, AdWords, playlists, keywords, and tags & titles. Created and updated client pages on company website, utilizing HTML coding, WordPress & web maintenance requirements.