Robert Fitzpatrick Email & Phone Number

Isle Of Man

Isle Of Man

Isle Of Man

• Ensuring that key CI projects are delivered in a timely manner, to a high standard• Drive new initiatives across the group in the areas of customer engagement• Develop innovative bespoke promotions / product features, and work with colleagues across the group to deliver • Focus on analytics, KPI’s and regular reporting to senior management on progress and impact of projects

Dublin

Key Responsibilities:• Led a team of 10 members responsible for the Poker P&L.• Forecast targets for revenue, retention metrics and acquisition metrics for 2016.• Devised a strategy to exceed the targets for the Poker product vertical.• Built a business case based on the strategy and forecast to get budget assigned for retention and acquisition initiatives.• Tracked the success of our strategy daily to ensure targets are being met without exceeding the budget. • Ensured delivery of the product roadmap needed to deliver on the strategic plan.Achievements:• Created a team structure that was balanced and could maintain our retention KPIs while concurrently improving our acquisition KPIs.

Dublin

Key Responsibilities:• Led a team of 20 members responsible for player retention across both the Poker and Casino product verticals.• Identified and implemented a retention strategy to hit the business retention KPIs.• Presented monthly to show the success of retention initiatives and the impact they were having on the overall business KPIs to the Managing Director.• Created a team structure that was more agile and adapted more easily to the addition of new product verticals.• Designed and implemented CRM lifecycle campaigns for players playing on multiple products ensuring consistency of message and preventing the duplication of bonus payments.• Improved the VIP scheme in line with the change in business strategy that saw a greater percentage of rewards given to recreational players.Achievements:• Created a project management function that increased efficiency and allowed projects to be prioritised centrally based on their value to the business.• Designed a cost tracking document that tracked costs to the very lowest level and this allowed us to forecast upcoming monthly costs accurately.• Drove change in the promotion process to use templates for reskinned promotions that drastically increased our speed to market for promotions with existing mechanics but new branding.

Dublin

Key Responsibilities:• Managed a team of six to deliver all the database marketing and player communications requirements for the Full Tilt Brand.• Built and executed a CRM Lifecycle plan to increase engagement and ultimately Lifetime Value of Full Tilt players.Achievements:• Implemented more than ten multi wave Lifecycle campaigns that delivered just over 1 million USD in incremental net revenue for the Full Tilt Brand.• Increased the marketing tools available to Full Tilt to include free money on sign up payments in real time and to include graphics on in-game communication pop-ups.

Dublin

Key Responsibilities:• Managed a team of four to execute BTL campaigns and to measure and report the results to the campaign owner.• Ensured the campaign roadmap was executed correctly and that owners where kept up to date on the status of their campaigns.Achievements:• Oversaw the implementation of a new Campaigns tool, Neolane (now called Adobe Campaign).• Streamlined a significant number of legacy processes to run more efficiently.

Dublin

Key Responsibilities:• Campaign Management from conception to implementation including ownership of the campaign roadmap.• Running pre-campaign forecasting and post-campaign ROI analysis including presentation to stakeholders.Achievements:• Designed and implemented a fully automated process for sending emails on a daily basis.• 8 million USD in incremental net revenue for all CRM Lifecycle campaigns.

Dublin

Key Responsibilities:• Delivered direct marketing campaigns through Unica predominantly direct mail, SMS and outbound telemarketing.• Created post-campaign ROI analysis reports and presented to stakeholders including the VP of marketing.Achievements:• Key stakeholder in the upgrade to Unica 7.5, working closely with internal parties and external vendor.• Lead on build and rollout of Prepay customer lifecycle management (Tracks) for Vodafone Ireland.

Dublin

Key Responsibilities:• Ownership of a corporate ledger and responsible for the collection of any outstanding invoices.