Robert Franklin Email & Phone Number

New York, Ny, Us

Richardson, Texas, Us

New York, Ny, Us

SVP and GM of Ecommerce and Growth marketing at Warby Parker. Manage of team of 20+ responsible for all digital channels (web, iOS app) as well as driving customer acquisition and retention via paid marketing channels (TV, SEM, Paid Social, etc) and 1:1 marketing channels (Email, SMS, push).

New York, Us

Peloton is the largest connected fitness platform globally, with over 3M subscribers. 1) SVP and GM of the $2BN/year global e-commerce business spanning 5 countries (US, CA, UK, DE, Australia). Managed a team of 130 across product and engineering responsible for driving sales of connected fitness products, as well as sales of accessories and product warranties. In addition, led the product and engineering team (30 total) for Peloton’s Corporate Wellness business (https://corporatewellness.onepeloton.com). 2) Established Ecommerce as a business unit within Peloton, built 1st P&L, built the leadership team, and hired over 50 new team members across product and engineering.3) Business Results: Scaled revenue from $1.35BN in FY20 to $2BN+ in FY22 through 2 new product launches (Bike+ and Tread), launching in Australia and site conversion improvements. Grew accessories business to $200M (+60%), and warranty business to $35M (+80%). Drove $10M/year in Customer Service cost savings by building self-service order management tools.4) Tech scaling: migrated web front end from react to Next.js, built technical architecture roadmap and started migration off monolithic tech stack to microservices, decreased the time to launch a new country from 7 mo to 3 mo, and completed work to migrate Peloton’s ERP from Netsuite to SAP. 5) Launched and scaled Peloton’s Corporate Wellness platform, which allows businesses and healthcare providers to subsidize the cost of Peloton for employees or insured members as a benefit. Wrote the business plan, completed due diligence of acquisition candidate (Peerfit), presented to the board, completed $XXM acquihire of Peerfit and launched in June 2021. Corporate Wellness is now Peloton’s 2nd largest customer acquisition channel (behind Ecommerce) with the lowest CAC (Customer acquisition cost). The program has over 50 partners including Volvo, Dropbox and UHC, the largest healthcare provider in the US with over 4.2M eligible members.

Seattle, Wa, Us

Merch by Amazon is the largest print on demand system globally for apparel. Led a team of 32 responsible for product management, Design/UX, IP/brand protection services, Supply Chain, R&D and EU business operations.1) Part of 5 member senior leadership team responsible for scaling sales from $3M in Q4 2015 to $481M in 2019, and Operating Profit (OP) from -$2M to $82M (17% OP margin).2) Full P&L responsibility for the $37M EU business. Led expansion of Merch to Germany and the UK in August 2018. Wrote business plan, sourced CAPEX funding of $20M, and launched a standalone 100K sq. foot manufacturing center in Poland. Scaled the business from $5M in sales Q4 2018 (OP negative) to $37M in 2019 (4% OP margins).3) Managed 3 product teams responsible for new feature development. Built industry leading listing tools to scale catalog from 1M to 20M products in 3 years, with 100K new products created daily. Developed UX and workflows for Merch manufacturing centers which increased productivity by 200%, driving $50M in annual labor cost savings. 4) Scaled team responsible for selection, R&D testing, demand forecasting, pricing and deployment of new products. Launched 9 new products in the US (e.g., tank tops, hoodies, popsockets, vnecks), and 4 in the EU, resulting in $52M in annual sales.5) Increased IP/brand protection for our Sellers by launching new Seller vetting and auditing services for a catalog of 20M products.6) Optimized Merch outbound transportation by launching ship injection into Amazon’s final mile network. Reduced ship cost by $5M/yr.7) Developed a sourcing program to diversify Merch’s supply chain and de-risk being single sourced on $100M in annual spend, by manufacturing our own apparel products, starting with t-shirts. 2.6M units produced in 2019.8) Built the 3 year plan to grow Merch from $300M to $1BN in sales globally. Developed the capacity expansion strategy, and secured $100M in CAPEX funding for 8 new manufacturing centers.

Pittsburgh, Pennsylvania, Us

Branding Brand is the leading SAAS platform for mobile commerce for the IR 500, providing solutions for 100 global retailers including mobile sites, tablet sites, mobile apps, and social platform experiences. In Jan 2016, Branding Brand was named #1 in Mobile Commerce by the Forrester Mobile Wave Report.As COO, scaled a boot-strapped start-up from 15 employees and $1M in sales to 190 employees, $18M+ in sales, 100 clients, 200 new product launches, and $1.3BN in platform revenue. Raised $20M in combined Series A and Series B funding from Insight Venture Partners, Ebay and Crunchfund. In Dec 2013, Branding Brand was named #1 in Mobile Commerce by the Forrester Mobile Wave Report.• Led a team of 100 responsible for design, product development and engineering (mobile web, iOS/Android, QA) for all clients. • Launched 200 new products across IR 500 Clients including: Sephora, American Eagle, Crate & Barrel, Kate Spade, Costco, Barnes and Noble, Dick’s Sporting Goods• Led strategy, ideation, design, and development for 5 iOS apps that each received 1M+ downloads and combined for over $200M in annual sales: Hilton Honors, American Eagle, Barnes and Noble, Crate and Barrel, Sephora.• Managed post launch support and operations for all clients. Created 24x7 post launch support team for 100 clients. Created and managed client success team of 20: responsible for $10M a year in client renewals.• Personally sold $1M in new client business: Hilton, Vitacost, Barnes and Noble

Coraopolis, Pa, Us

Dick's Sporting Goods, Inc. (NYSE-DKS) is an $8BN authentic full-line sporting goods retailer, offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment.Led a team of 25 responsible for website and mobile product development, as well as site merchandising for 200K SKUs across 7 primary sporting goods categories.• Responsible for driving profitable sales growth via onsite merchandising and website feature development. Grew ecommerce revenue 40% YOY from $100M to $140M. • Partnered with marketing team to optimize traffic and conversion by channel (Email, SEO, SEM, Affiliate, Comparison Shopping Engines and Display ads).• Led first website redesign in four years: redesigned homepage, product detail page, checkout pipeline, and launched the first dynamic cross-sell technology.

Beverly Hills, California, Us

Led a team of 12 responsible for global product development for Ticketmaster.com in 9 countries. 25M unique users per month. $7BN in annual online ticket sales globally.•Led first site redesign in five years resulting in 300bps increase in conversion. Set product strategy, led consumer research and UI testing, redesigned search results, integrated artist video content, introduced first community features (customer reviews), and launched site personalization.•Launched 3rd party ticketing integration with Ticketsnow driving $20M in sales growth in Y1.•Launched industry leading clickable seat map technology so customers could select their own seat (increased event sell through by 10%). •Created and executed $10M site monetization plan with Business Development team.•Led product development, a/b testing, and optimization of the Ticketmaster Email Marketing Suite. Sent over 120M emails/month.

New York, Ny, Us

Entertainment Publications is the world's leading marketer of coupon books, discounts and merchant promotions. • Co-managed the launch of Green.com, an online credit card based coupon redemption product. Launched beta in Seattle and Los Angeles with 200 merchants.• Led the strategy and development of Entertainment Rewards, a membership based, printable coupon product. Grew subscription revenue from $0 to $21M in 18 months via customer acquisition marketing on Ticketmaster, Hotels.com, Expedia, Ticketweb.

Seattle, Wa, Us

• Performed initial market research and build vs. buy analysis for Amazon’s auctions business. Supported business post launch in Business Development, signing over $2M in customer acquisition partnerships (AltaVista, AskJeeves).• Lead product manager on the launch of Amazon’s first digital product offering, Free Music Downloads, and Amazon’s first ad-driven services business, Movie Showtimes.

Swander Pace & Company (now owned by Accenture) is a management consulting firm specializing in retail, consumer products, and healthcare. Performed strategic growth analysis for Fresh Express and ConAgra. Worked closely with management to identify business position, conducted due diligence of acquisition candidates, evaluated the competitive environment and analyzed customer trends.

Seattle, Wa, Us

Summer intern for Rich Barton. Set up and managed focus groups in three cities to analyze the need for online travel planning and purchasing. Created initial website ad monetization plan, targeting hotel and airline partners.

Ba, English

Education record