I'm about improving the way livestock are auctioned to the processor using accurate data. I'm about improving animal welfare and reducing carbon emissions with the help of new technology systems.I'm about transparency for producers right through to the customer/consumer. I'm about helping industry meet their ESG targets. I'm about trying to be the best livestock producer I can be.I'm about helping mates when they need it.And most importantly, I'm about trying to be a good dad, husband, brother, uncle and son.