Robert Freeman Email & Phone Number

Barway, Gb

Cambridge, United Kingdom

Experienced marketing professional with a strong background in the digital and traditional marketing of technical products and services for B2B companies who work in UK and international markets. With over 10 years' experience in the cyber security industry, I am passionate about technology and how it is used to develop and market commercially successful products.Skilled in Digital Marketing (Web, SEO, PPC, Social Media), Email Marketing, Content Creation, Event Management, Account Based Marketing (ABM) and Product Marketing.Strategic Experience:> Creation and update of strategic marketing plans> Customer analysis (Who, Why, How)> Competitors research and competitive advantage> Identifying PEST trends> Defining objectives and KPI's> Tactical planning> Reporting & measurement Tactical Experience:> Web site content creation> SEO optimisation & PPC advertising> Tracking/metrics for digital channel assessment> Creating email, blog, social media content> Exhibition/event management and delivery> Collateral copy writing and design to support events and sales team activities> Use of CMS (Kentico, WordPress) and email systems (Mail Chimp)> Layout and design with Adobe Illustrator, InDesign and Photoshop> Extensive CRM experience in Salesforce.com, MS Dynamics CRM and ACT> Use of mart automation tools including HubSpot, Pardot and Marketo

London, United Kingdom

Wizard Cyber delivers cost-effective cyber security solutions to SME organisations working in UK professional services markets. Its target markets include financial services (private equity), law and accountancy firms. As a Managed Security Service Provider (MSSP), Wizard Cyber is known for its flagship range of CYBERSHIELD-MDR services. Functioning as a 24/7 cyber security operations centre, CYBERSHIELD-MDR helps mitigate cyber risk by continually monitoring critical IT infrastructure, endpoint and user activity. The company also offer a broad range of consultancy services which include cyber security audits, penetration testing, Cyber Essentials compliance and cloud security.> Research, positioning, messaging and Go to Market tactics for marketing of CYBERSHIELD-MDR services packages.> Devising and promoting Cyber Security Review and Penetration Testing services.> Delivery of event programme which consisted of exhibiting at Legalex 2018, The Northern Business Show 2018, The Business Show, Accountex 2018, London Law Expo and Cloud & Cyber Security Expo.

Ely, Cambridgeshire, Uk

IT Governance is a leading global provider of IT governance, risk management and compliance solutions, with a special focus on information security, ISO27001, PCI DSS, data protection and cyber resilience. Its products include books, documentation toolkits, training courses and risk management software.> Responsible for the UK marketing of the IT Governance Training (ITG) portfolio which consists of 33 classroom and 5 Live Online training courses. This includes the flagship and unique ISO27001 Learning Pathway which consists of Foundation, Lead Implementer, Lead Auditor and Risk Management courses.

Sawston, Cambridgeshire

Softwerx is an information technology services company focussed on delivering business IT solutions to SME organisations in the UK. As a Microsoft Gold Certified Partner, it offered a wide range of services from the installation and support of IT networks to the development of Web-based software applications based on Microsoft .NET technology. > Responsible for all aspects of the commercial relationship with the key account customer, The Federation of Small Businesses (FSB).> Principal lead in the development of a new marketing and sales campaign designed to sell membership solutions based on Dynamics CRM 4.0.

Sawston, Cambridgeshire

7Safe is an Information Security specialist that provides consultancy and training services to UK organisations that include the MOD, law enforcement agencies and companies such as Barclays Bank and the Royal Bank of Scotland. Its services included penetration testing and security assessment, computer forensics, ISO 27001 consultancy and PCI DSS compliance management. > Responsible for the sales of all training courses that comprised the 7Safe Education portfolio. > Manager of the Education Reseller Partner recruitment and relationship programme which developed contracts with the leading UK training companies, QA-IQ and Xpertise Training. > Implementation of the 7Safe Education marketing activities that include the website, direct email campaigns and a number of exhibitions and conferences.

Sawston, Cambridgeshire

> Development and implementation of the SysAdmins marketing plan. Working closely with the directors of the company to deliver cost effective marketing that built brand and awareness at the same time as driving the growth of sales from new and existing customers. > Definition and creation of the brand ‘SysAdmins’ from the previous company name of Systems Administrators Ltd. Visual and written description providing all stakeholders with a clear value proposition of the company and its people. > Building direct marketing campaigns to generate and qualify ‘real’ sales leads that secure essential new business wins. Developing true and effective sales propositions that attract the attention; demonstrate the features and benefits of the service and promote a response from their target.

Cambridge