International Client Service Director
Milan, Italy
Key management position in dynamic, advertising, agency, acting as main contact between senior multi-national clients and BBDO int'l agency network centers CHALLENGE:➢ Promoted to new Int’l Client Service Director role for recently merged Italian advertising agency➢ Transition from predominantly US multi-national, globally aligned client agency into highly creative local boutique style shop➢ New vision - New leadership - New culture RESULTS:➢ Facilitated smooth integration of BBDO multinational accounts with new agency partners / structure➢ Worked directly with new CEO to develop int’l team and transition historic and new staff onto accounts (BMW, Cameo, Cinzano-Campari Group, Gillette, Henkel Detergents / Cosmetics, Masterfoods, Pepsi, TotalFinaElf)➢ Direct responsibility and management of multinational businesses representing 35% of agency revenue ➢ Produced a much higher standard of creative work, even on difficult, research results-oriented clients