Marketing and Data & Analytics Leader, combining Marketing skills with strong technical acumen. Extensive background leading cross-functional teams and working in multiple sales channels for retailers and manufacturers. Results-driven leader with excellent communication, organizational, and problem-solving skills. Background includes: • Category Management• Product Management• Pricing Management• Project Management• Brand Management• Master Data Management• Trade Marketing• SKU Rationalization• Agile Methodology Technical Proficiencies:Trade Management Systems, Analytics Platforms, Relational Databases, Syndicated Data Systems, Master Data Management Systems, Excel, PowerPoint, Access, SQLCertifications:Delta Business Insights: Black Belt Level 1, Certified Culinary Sales Professional (CIA)As a Data & Analytics Lead:• Led design, installation, maintenance, and utilization of MDM system with over 2.1 million customer records from 6+ data sources. Ensured data was structured to provide maximum business value• Was primary SME on customer data, trade data and systems, foodservice channel, and customer purchase behavior for all digital marketing and demand creation initiativesAs a Product Manager:• Managed 120-SKU product portfolio across 4 categories representing over $100 million in sales. Responsible for P&L, category strategies, new product development & launches, pricing, packaging, trade spending, negotiation of contracts, and understanding the market, including VOC.• 2017 President’s award winner for top performing category (17% growth)As a Customer Insights Manager:• Identified opportunities for $1.5 million in trade spend efficiency across $130 million trade budget• Led cross-functional teams to install, integrate, and automate various trade spending and analytical applications for the $1.3 billion Foodservice Division. Managed two of those applicationsAs a Category Manager:• Led analysis of performance and trends within the $250 million RTA furniture category at OfficeMax with access to all category data, including competitor margins. Covered all product lines and distribution channels• Constructed and implemented new classification system for 10,000+ RTA furniture SKU’s• Trained new category analysts from other leading category captains at the request of OfficeMaxAs a Marketing Analyst:• Analyzed and approved trade spending across 1,500 customers, 200+ SKU’s and 40 sales territories against $13 million budget. Eliminated over $500k in wasteful spending
Listed skills include Cross Functional Team Leadership, Product Development, Strategy, Product Management, and 19 others.
