Robert Goode Email and Phone Number
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Strong multi-functional leader with 20+ years of experience driving portfolio growth and commercial excellence in the beverage industry. Expert in developing comprehensive brand strategies, leading cross-functional teams, and managing product lifecycles for iconic global brandsKey areas of expertise:- Portfolio Strategy & Commercial Planning- Brand Lifecycle Management- Marketing Excellence and Innovation- Cross-Functional team leadership- Go To Market Strategy- Commercial Operations- Agency Partnership ManagementKnown for transforming planning processes, optimizing multi-million-dollar budgets, and building high-performing teams that consistently exceed targets. Passionate about developing innovative platforms that drive both consumer engagement and commercial success.Marketing Operations | Product Launch | Strategic Thinking | Process ImprovementProject Management | Field Marketing | Key Account Management | Distributor OversightProduct Portfolio Strategy | Sales Methodologies | Goal Setting | Brand Growth | Media Spends
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Senior Brand ManagerCastle & Key DistilleryProspect, Ky, Us
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Brand Integration Director, Jack Daniel'SBrown-Forman 2019 - 2024Louisville, Ky, UsLed portfolio strategy and commercial integration for iconic global beverage brand. Orchestrated marketing excellence across multiple product categories while managing cross-functional teams and partnerships. Led cross-functional integration between brand, commercial, insights, finance, operations, and customer & trade marketing.- Led annual brand planning process and integrating brand strategies into commercial platforms- Led development and communication of commercial brands plans across the U.S. organization - Transformed brand planning process to better align with sale promotion and commercial needs - Managed and mentored team of Field Marketing Managers and U.S. Brand Ambassador across the U.S.- Managed team of Brand Ambassadors through and external agency -
Division Portfolio ManagerBrown-Forman 2011 - 2019Louisville, Ky, UsDirected portfolio strategy and commercial operations across multiple states, leading division to achieve consistent growth and market share gains.- Orchestrated annual commercial planning process and optimize $13M marketing budget- Worked with distributor business managers to increase engagement of the brands with sales teams- Led team of Field Marketing Managers and Commercial Operations Managers
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Division Marketing Manager, Jack Daniel'SBrown-Forman 2008 - 2011Louisville, Ky, UsLed localization and execution of brand priorities the #1 Whiskey in the world for a large geographically diverse division to achieve financial and marketing objectives- Negotiated and executed sponsorship and experiential activations- Managed a team of external agency activation managers- Provided pricing guidance to markets- Allocated resources for marketing activities across the division- Planned and executed local media plan
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Internal Strategy & Business ConsultantBrown-Forman 2006 - 2008Louisville, Ky, UsProvide consulting and special project support to executive clients within the organization globally. Led or collaborate with other consultants and colleagues to assist executive leadership in developing strategies, solve issues, identify opportunities to drive the business, build brands, increase profits, reduce costs, improve processes, and optimize investments.• Route to Market Studies• Corporate Strategy• Corporate Benefits • Emerging Market Strategy• Organization Design • Shared Services • Market Planning• Business Model Analysis • Channel Strategy
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Portfolio Development ManagerBrown-Forman 2004 - 2006Louisville, Ky, UsDevelop, manage, and evaluate brand building plans and budgets for local brand spending and media programs.
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Regional Marketing ManagerDiageo - Guinness Usa 2002 - 2003London, GbDeveloped and managed detailed market business plans and budgets of $4.5M in local brand and media spending. Field marketing programs drove regional sales of $41M -
State ManagerJoeseph E Seagram & Sons 1991 - 2002Directed all aspects of sales and marketing for Seagram spirit brands through major spirits wholesaler that grossed in excess of $285 million.Other Positions at SeagramSeagram Beverage CompanyArea Sales Manager – Arizona, New Mexico, and UtahAssistant State Manager – No. CaliforniaField Sales Manager – No. California
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Area ManagerWinterbrook Beverage Company 1989 - 1991Start up beverage company
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District Sales ManagerE. & J. Gallo Winery 1987 - 1989
Robert Goode Skills
Robert Goode Education Details
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University Of ArizonaGeneral -
University Of ChicagoContinuing Education Certificate
Frequently Asked Questions about Robert Goode
What company does Robert Goode work for?
Robert Goode works for Castle & Key Distillery
What is Robert Goode's role at the current company?
Robert Goode's current role is Senior Brand Manager.
What is Robert Goode's email address?
Robert Goode's email address is ro****@****b-f.com
What is Robert Goode's direct phone number?
Robert Goode's direct phone number is +1.502.585*****
What schools did Robert Goode attend?
Robert Goode attended University Of Arizona, University Of Chicago.
What skills is Robert Goode known for?
Robert Goode has skills like Marketing Strategy, Brand Management, Management, Alcoholic Beverages, Marketing, Market Planning, Product Development, Beverage Industry, Budgets, Trade Marketing, Sales, Pricing.
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