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As a dedicated Consumer and Market Insights Manager at Materne North America, my focus revolves around transforming complex data into actionable strategies that drive organizational growth. My expertise in data analysis and market research is demonstrated through the creation of custom dashboards and leading cross-functional teams to foster a data-driven culture.
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Consumer And Market Insights ManagerMaterne North America - Gogo Squeez May 2022 - Jul 2024New York, New York, Us• Presented in-depth analysis of business trends and opportunities to executive leadership, shaping strategic decisions and driving company growth.• Created custom dashboards and reporting interfaces designed to meet needs across the organization.• Led cross-functional teams in the design and implementation of company-wide analytics initiatives fostering a data-driven culture.• Mentored and trained junior analysts in the application of syndicated metrics, elevating their analytical skills and contributing to team success. -
Manager Analytics And Market InformationHenkel Feb 2022 - May 2022Düsseldorf, North Rhine-Westphalia, De -
Senior Manager Retail And Consumer InsightsBrands Within Reach, Llc (Bwr) Aug 2019 - Aug 2021• Provided thought leadership, analytics, and market intelligence for Executive Leadership, Sales, Marketing, and Finance to align on short- and long-term strategic business decisions.• Delivered consumer and category insights for Premium Water, RTD Tea, Pasta, and Jelly categories to help grow portfolio awareness and sales.• Developed category stories resulting in the new distribution of Premium Pasta and imported Fruit Preserves brands at key retailers, including Costco, Kroger, and Whole Foods.• Developed weekly, monthly and annual reporting deliverables utilized at all levels of the business.
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Account Management/Client Insights: PepsicoIri Feb 2016 - May 2018Chicago, Il, Us• Influenced Water category decision-makers to innovate and launch a Premium and Sparkling Water brand resulting in $100M+ launch year sales.• Delivered annual Health and Wellness Beverage analysis, presentation, and recommendations in support of short and long-term business decisions.• Integral in initiating B2B case for new product innovation leading to upselling of multiple service and technology sales totaling $5M+ for IRI.• Partnered with leaders in Client Insights, Commercial Marketing, and Media teams to develop, implement and measure marketing, communication, and execution strategies for Aquafina, Lifewtr, and Bubbly water brands. -
Account Management/Client Insights: Danone North AmericaIri May 2013 - Feb 2016Chicago, Il, Us• Developed and delivered quarterly retailer shelf audit analysis and presentation for all U.S. regional Danone Category Management teams aiding in assortment, SKU optimization, and space to sales productivity decisions. • Developed Water category segmentation that influenced decision-makers to revamp the database while providing a viewpoint that aided decision-makers in growing evian brand annual sales by +12%.• Utilized B2B sales expertise leading to contract renewal, technology, and service sales of $8.3M for IRI. -
Account Management/Client Insights: UnileverIri Apr 2012 - May 2013Chicago, Il, Us• Delivered reporting, analysis, and insights to Marketing and Brand Innovation teams related to new product performance, price sensitivity, merchandising and execution, product assortment, and shopper dynamics.• Provided training for existing and new IRI analytical tools for Marketing teams.• Assisted in providing short and long-term B2B client account management for IRI. -
Account Management/Client Insights: Boehringer Ingelheim PharmaceuticalsIri Apr 2011 - Apr 2012Chicago, Il, Us• Provided consulting and key account management for IRI, while delivering shopper marketing and brand performance insights to the BI's VP of U.S. Consumer Health Care, Executive Director of Market Research, Sales, Marketing, and Trade Marketing groups. • Partnered with Market Research team to develop consumer targeting and household penetration strategies for Dulcolax and Zantac brands.• Delivered monthly KPI performance, insights, and recommendations in support of Sales, Trade Marketing, and Marketing groups. -
Packaging EngineerBoehringer Ingelheim Pharmaceuticals, Inc Dec 2008 - Dec 2010Member of a cross-functional brand support team, responsible for developing and producing package and display materials for Zantac, Dulcolax and new product initiatives.Coordinated package engineering activities at five manufacturing facilities located within the U.S.A. and abroad.Developed specifications, for in-store merchandising materials for all classes of trade including Wal-Mart, Sam's Club, Costco, CVS, Walgreens and key grocery accounts.Managed component specifications and change control processes for 51 SKU(s).Analyzed point of sale data (SymphonyIRI Group) for investigation of in-store marketing dynamics.Developed training materials and coordinated training for rollout of GS1 (Global Standards One) compliant data pool management.
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Clinical Research AssociateForest Laboratories Feb 2006 - Nov 2008UsResponsible for the creation and design of domestic and international clinical trial patient kits, label design, approval and creation process and supervision of primary and secondary packaging operations. Integrated clinical labeling software system processes into dynamic production environment improving label generation efficiency rating by 15%.Assessed production requirements including raw materials, equipment availability, components, labor and shipment schedule for completion and delivery of finished patient kits. -
Clinical Research AssociatePurdue Pharma Jan 1997 - Jan 2005Stamford, Ct, UsProvided clinical labeling expertise as a member of the clinical packaging project management team and supervised day-to-day operations of four employees within the clinical labeling group. Managed contract services for language translation and clinical labeling operations.Conducted pre-audits of SOP(s) and production documentation in preparation of planned FDA audits.Coordinated compliance with EU and Latin American country specific labeling requirements.Conceptualized authored and maintained initial standard operating procedures for the clinical labeling group including clinical labeling software operational and performance qualifications.
Robert G. Skills
Robert G. Education Details
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Fordham UniversityBusiness Administration; Economics And Marketing
Frequently Asked Questions about Robert G.
What is Robert G.'s role at the current company?
Robert G.'s current role is Consumer Insights Manager | Data Analysis, Market Research.
What is Robert G.'s email address?
Robert G.'s email address is ro****@****aol.com
What is Robert G.'s direct phone number?
Robert G.'s direct phone number is +131272*****
What schools did Robert G. attend?
Robert G. attended Fordham University.
What skills is Robert G. known for?
Robert G. has skills like Consumer Insights, Sales Analytics, Business Intelligence, Cross Functional Team Leadership, Product Development, Supervisory Skills, Market Research, Data Analysis, Competitive Analysis, Business Analytics, Management, Customer Insight.
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