Robert Gough Email and Phone Number
Robert Gough work email
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Robert Gough personal email
• Experienced media, communications and marketing professional with a proven track record in leading creative, strategic projects and managing high-performing teams• An effective communicator, with a passion for success and a can-do attitude • Over a decade of experience in translating strategic vision and business objectives into creative outcomes and tangible results that drive a business forward• Adept at managing significant annual operating budgets• Content programmer with significant experience in development, acquisition and delivery of content to deliver to broad audiences at scale against clear strategies
Tvnz
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Head Of Tvnz+ ProgrammingTvnz Jul 2021 - PresentAuckland, Nz• Leadership and accountability for the TVNZ+ programming, curation and planning functions and managing team of five direct reports• Development of long-term digital content strategy for TVNZ+, across local commissions and international acquisitions to deliver scale audiences to platform across commercial demos• Ownership of long-term editorial strategy for TVNZ+ including managing team responsible for delivering curation and promotion on platform/website in accordance with strategy and brand guidelines• Annual content budget planning and management• Working closely with Commercial teams to maximise revenue opportunities, such as aligning content schedules and release plans to mirror seasonal market demand for demos and inventory demand • Responsibility for selecting and scheduling programming across multiple genres, reacting to content trends and availability and audience needs to deliver broad programming slate for target audiences• Working with Sales, Trade and Marketing teams to deliver audiences and commercial outcomes for TVNZ+, including developing new revenue streams and promotional strategies• Collaboration with Product team on delivery of platform improvements and contribution to long-term digital strategy and product road map• Long term content planning to ensure delivery to content strategy across multiple genres and alignment to investment priorities• Delivery of curation strategies, communications plans and platform outcomes for key brand activity (eg. TVNZ+ rebrand, launch of TVNZ Sport) and development of strategic communication and tactical plans to drive reappraisal of TVNZ+ offering during key events (eg. Te Matatini, America’s Cup, Elections)• Identifying audience growth opportunities and industry trends, with focus on hard-to-reach younger and/or male audiences to drive weekly reach on TVNZ+• Working closely with wider programming team to maximise yield on content and deliver viewer-focused release plans for priority content -
Programming Manager Tvnz OndemandTvnz Jul 2017 - Jul 2021Auckland, NzContribute to the creation and communication of digital content proposition/strategySearch for and identify content to meet targeted viewer needs, aligned with Digital Content strategyCreate and maintain long term, high-level Digital Content plans - covering both unique and multi-platform shared contentDevelopment of digital companion series for key local showsOwnership of Marketing and Trade communication, lead on all operational and strategic long term briefingDevelopment of viewer-led long term editorial strategyWork with Marketing, as required, to assist with content marketing strategies and assetsUsing research, data and analytics to drive content and site decisions that lead to growth in target metricsChampion the agreed viewer priorities and resource allocation decisions made by the business-wide operational planning processIdentify international content trends and proactively developing opportunities to grow TVNZ audience multi-platform reachManagement of digital programming teamNote: Role title change August 2020 (previously Digital Editorial & Curation Manager) -
Digital Publishing ManagerTvnz Sep 2015 - Jul 2017Auckland, NzManaging team of 5 Online Publishers, responsible for all editorial and social media output for TVNZ brands and shows across website, TVNZ OnDemand and social media channelsOversight of all content creation and curationKey liaison for all internal and external clients on digital projects and campaignsDevelopment and implementations of social media and website editorial strategiesCoaching, mentoring and developing publishing teamDevelopment, creation and launch of TVNZ New Blood Web Series competition. -
Content Producer - Team LeaderTvnz Oct 2014 - Sep 2015Auckland, NzEditorial overview and governance for TVNZ OnDemand site and content including delivery of editorial strategy and content promotion in line with marketing and publicity campaignsEditorial sign off on all creative assets and written contentApproval of Sales integrations, campaigns and advertorial opportunitiesEditorial sign-off and site checks, with a focus on accuracy and attention to detail across site to minimise errors and ensure TVNZ is capitalising on all content rights windows to deliver optimum revenue for online video contentForecasting available inventory for to maximise revenue Developing sponsorship ideas for exclusive online content or advertorial content integration, offering bespoke solutions to clientsWorking alongside Programming team to source premium exclusive content for TVNZ OnDemandManaging operational workload of team and delegating resource to meet business needs -
Content ProducerTvnz Aug 2013 - Oct 2014Auckland, NzWebsite editorial oversight, review and sign-off of contentRevenue forecasting and AVOD inventory managementMaintaining online presence for key TVNZ brands – TV2, TVNZ OnDemand, TVNZ HeartlandManaging websites and creating editorial content for key TVNZ priority shows including local productions Step Dave, Nothing Trivial and My Kitchen Rules New ZealandCreation and delivery of engaging content across site and social media platformsSupporting Product with platform maintenance and enhancements -
Communications AdvisorWestpac New Zealand Limited Nov 2010 - Aug 2013New Zealand, NzContent production, governance and administration of a range of communication channels including social media and intranet.Production of video and podcasts, including scripting, scheduling, on and off camera talent during shoots, collaboration with external production company.Delivery of internal communications projects and initiatives. -
Retail GraduateWestpac New Zealand Limited Oct 2009 - Nov 2010New Zealand, NzOne of 16 people chosen for the 2010 Westpac Graduate Programme. 12-month, rotational programme, which gave me the opportunity to experience a numbers of teams and roles across Westpac’s Retail Bank and Integrated Services teams.
Robert Gough Skills
Robert Gough Education Details
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King'S College LondonGeneral -
King'S College LondonGeneral -
Langley Grammar School
Frequently Asked Questions about Robert Gough
What company does Robert Gough work for?
Robert Gough works for Tvnz
What is Robert Gough's role at the current company?
Robert Gough's current role is Content Programming & Strategy | Marketing and Communications | Editorial & Curation Strategy | Leadership.
What is Robert Gough's email address?
Robert Gough's email address is ro****@****c.co.nz
What schools did Robert Gough attend?
Robert Gough attended King's College London, King's College London, Langley Grammar School.
What skills is Robert Gough known for?
Robert Gough has skills like Change Management, Retail Banking, Stakeholder Management, Banking, Team Leadership, Internal Communications, Social Media, Governance, Corporate Communications, Communications Planning, Employee Engagement, Crisis Communications.
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