Robert Greif Email & Phone Number

United States

Providing biotech firms with extensive leadership experience in business development, marketing, sales, market access strategy, sales operations, launch planning, revenue modeling/forecasting, market research, commercial insight, marketplace assessments and business planning.

Led team of 75 in joint venture with Mayo Incubator company, RION, to research, develop and commercialize (L-CYTE-01). Provided leadership for all aspects of company operations including valuation, strategic financing and capital planning for this emerging biotech.

Greater Boston Area

• Commercial employee #1 hired to commence US commercial presence, Go-To-Market business, and growth strategy for this Orphan, Phase 3, 1st in class, immunomodulator being developed for conditions of sepsis, acute kidney.
• Led all aspects of launch build out (Sales, Marketing, Payor Access, Social Media/DTC, Patient Advocacy/PR Distribution, Pricing, Forecasting and Operations) to commercialize the specialty product Reltecimod in the US.

Greater Boston Area

• Commercial employee #1 hired to launch a proprietary platform of therapeutic proteins in the orphan and rare disease marketplace. Specialty call points were OB/GYN, Maternal Fetal Medicine and Hematology.
• Architect and builder of commercial team (Sales, Marketing, Payor Access, Patient Advocacy/PR, Distribution, Pricing, Forecasting and Operations) from scratch (ground up) to launch orphan, specialty product (ATryn.
• Tripled the size of the known market to $100M and became market share NRx leader in 3 years.
• Built a best-in-class, high-performing, hospital-based strategic account management team, evolved brand position and captured hospital formulary access/reimbursement (>90%) in 30 months with no discounting.
• Pioneered Joint Venture with US WorldMeds to form Hema Biologics to commercialize Sevenfact.

Board Member for this rare disease, Specialty Hematology Joint Venture between LFB S.A. and US WorldMeds

• Hired to expand US pharmaceutical/biotech product offerings (HTA platform, Comparative Effectiveness, Big Data and HEOR initiatives) and globalize these verticals across four continents (North America, South America.
• Built team from 12 domestic FTEs to almost 100 global FTEs and grew revenues 10x ($25MM to $250MM) in 2.5 years.
• Grew existing product offerings and built new product offerings to address the voice of the customer.
• Led due diligence, business modeling, talent assessment and integration for 4 acquisitions/mergers.

Led payor/market access team (105 FTEs) focused on MCO/PBM, Employer, Hospital, GPO, Prison, Long-term Care, Physican Groups, Medicaid & Medicare channels.

Built a team of 20+ marketers and payor access SME’s (from scratch) to support BIs mission to create a more uniform and actionable value proposition to payors in order to drive brand loyalty and customer engagement.

Directed physician and payor messaging and tactical plans laying the foundation for revenue growth from $250MM to $1.6 Billion.

Masters Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor Of Science (B.Sc.)