Executive Producer of Citadel Outlets annual Tree Lighting Ceremony & concert. As EP of this event, I collaborate with some of the most influential media partners and artist/management groups in Los Angeles. This free-to-the-public event draws over 20,000 attendees and continues to grow. It showcases some of today's biggest music talents as well as some of the biggest up and coming new talents talked about on social media. Performers from previous years have included, Ariana Grande, Justin Bieber, Demi Lovato, Big Time Rush, Cody Simpson, Victoria Justice and R5 and many more. The Annual Christmas Tree Lighting is promoted by local media and radio partners. This year's partners are CBS Radio who will be broadcasting live from the event and Fox 11, who will tape the event and produce a special Fox 11 Holiday television special airing in December. Tree Lighting also benefits a local charity supporting children and families in the greater Los Angeles area. The event climaxes by the magical, breath-taking moment that the world's largest Christmas tree comes to life.

Established and managed the branding of three FM radio stations (Hot 92.3, KOST 103.5, 104.3 MYfm) in the Los Angeles market with a weekly cume of 7.7 million listeners. Supervised overall online image of the stations' websites that garnered nearly 1 million page views per week. Procured and fostered Profit Share agreements with local venues ( Greek Theater, Gibson Amphitheater ) that garnered $500,000 for sales. Formulated and cultivated cohesive alliances between local television station and radio to generate over $475,000 in brand ad value with cross-promotions for the stations. Initiated, secured and created NTR ( Non Traditional Revenue) projects for the sales department that generated over $150,000 in sales. Executive produced all of the annual concert events for each station. Championed a number of community efforts for the radio stations including an annual radiothon that raised over $3,000,000 for the LA Children's Hospital. Managed and created multiple external advertising campaigns for the stations. Managed annual multi-million marketing budgets. Over 15+ years experience as an award winning Marketing Director for Clear Channel Media + Entertainment garnering numerous awards including Billboard Radio Awards Marketing Director of the Year and three time Marketing Director of he Year from the Radio Music Awards. Communication and organization skills and the ability to lead and direct employees in a manner that supports them and adds to the integrity of the company as well as reputation of the product is something that I am know for.