Robert Hanson Email & Phone Number

San Francisco, Ca, Us

Senior Advisor to private equity and consulting services firms. Providing senior advisory consulting services in consumer products and services for private equity clients and consulting services firms focused on building value, creating investment thesis, strategic and long-range plans, capability, and cultural transformations.Serves as an advisor to Bain & Company as part of the Bain External Advisor Network. Serves as Board Advisor to Akita Biosciences. Leveraging CPG, Beverage Alcohol, Luxury, Retail, Global Branded Apparel, and Board Member skills, experiences, and capabilities including strategic planning, operating, brand management, retail, hospitality and end-to-end business transformation.

Beverly Hills, California, Us

Robert Hanson is an Operating Partner at Butterfly, where he focuses on the beverage and beverage alcohol sectors. As Butterfly’s lead operating advisor on the recent take-private acquisition of the Duckhorn Portfolio, Robert played a pivotal role in shaping the investment thesis and go-forward value creation plan.As a seasoned business executive, Robert has built a distinguished career transforming and scaling high-profile consumer brands. His experience as a CEO, President, and Board Director spans strategic leadership, global operations, financial planning, M&A, and execution, consistently driving value creation and sustained growth.

Rochester, New York, Us

Drove the transformation of CBI Wine & Spirits from an unfocused, under-performing portfolio, now positioned as the world’s largest ($2B revenue) premium still wine and crafts spirits portfolio; Reshaped portfolio from 55 mostly low-end brands to a bold, innovative high-end portfolio of 28 brands targeting 1-3% revenue growth in a flat/declining category, and 28%-30% EBITDA margins; Divested 27 dilutive brands generating $1B of capital; Acquired five fine wine and craft spirits brands; Drove strategic, operational and capability transformation; Built high-performance, values-based culture.

Rochester, New York, Us

Leveraged strategic, operating, portfolio, brand management, global omni-channel, digital and talent development capabilities to support CBI’s market capitalization expansion from $12B to $40B+; Provided committee governance services.

Smiths Falls, Ontario, Ca

Advised CEO on strategic planning and portfolio reshaping to position CGC to become a top 3 global cannabis company with a high growth, differentiated and premium flower, vape, beverage, edibles and medical portfolio ready for US legalization.

New York, Ny, Us

As Chairman, helped L Catterton and the CEO to successfully navigate COVID-19 while recapitalizing and retaining liquidity. Helped transform the business model to be digitally led and SG&A efficient, resulting in record earnings growth; Provided advisement to help John Hardy’s L Catterton exit.

New York, Ny, Us

Joined L Catterton Private Equity backed John Hardy, building the investment thesis to transform from a discounted, unfocused and stalled North American wholesale brand to become a global, omni-channel, digitally accelerating, high growth sustainable luxury jewelry brand. Drove revenue growth of 28% and pro-forma EBIT growth of 64%, transforming all aspects of the firm including strategy, global operations, finance, branding, design, merchandising, marketing, sales and DTC eCom and retail. Recruited, built and led executive team with 100% new-to-role A players, including the recruitment of CEO successor.

Philadelphia, Pennsylvania, Us

Leveraged strategic, general, brand, eCom and retail capabilities to support URBN’s performance; Coached two members of the Executive Management Team.

Pittsburgh, Pa, Us

Developed and orchestrated the strategy to transform AEO from a $3B mono-brand, mono-channel company into a global, dual-brand, multi-channel, technology-enabled and agile competitor; Outperformed the youth category, enhanced capabilities, go-to-market and infrastructure to win in a highly competitive and volatile environment; Increased market capitalization by $1B; Delivered a 2-year sales and earnings CAGR of 3% and 11% respectively and maintained $650M average cash balance/debt-free after $1B capital allocation to shareholders; Built stakeholder-supported strategy plan to 1) Fortify Core Assets, 2) Grow North America, 3) Transform into Global Omni-Channel Competitor and 4) Drive Top-Tier Shareholder Returns; Initiated transformation of aerie intimates from being undifferentiated and low margin into a differentiated, profitable and high growth brand; Shuttered 77Kids; Drove eCom, Factory and International 2-year CAGRs of +21%, +37% and +132% respectively; Transformed the Executive Leadership Team.

San Francisco, California, Us

Spearheaded Levi’s $3.8B revenue and $850M brand contribution globally (80% of LS&Co. revenue, EBIT and cash-flow) operating as the #2 executive at LS&Co., leading a multidisciplinary team of 2,300 home office and 8,000 field employees; Accountable for leading Levi’s brand transformation from a channel and geographic focused business to an innovative, consumer-focused, brand-led, product-driven global business; Delivered category leading, innovative consumer experiences globally, resulting in high single digit revenue and mid-teen EBIT CAGR and WC improvements; Built strong, succession capable, new and tenure-balanced executive team; Maximized returns/cash flow from North American/European businesses, while accelerating growth from direct and international.

San Francisco, Ca, Us

Following a 12 month interim role as an analyst with The Mac Group, entered the Leadership Development Program at FCB, leading the Media Planning for Levi Strauss $ Co.

Bachelor Of Arts - Ba, Comparative Literature

Bachelor Of Science - Bs, Economics