Sales and Commercial Strategy Executive with 20+ years of experience driving revenue growth, enhancing sales operations, leading change management initiatives, and devising innovative commercial strategies across multiple industries.How I Lead Sales Transformations: • Introduced sustainable sales cadence based on the “solution selling” sales process with a key focus on activity-based selling.• Established measurable KPIs to manage performance and to provide transparency and consistency for sales organization• Aligned compensation and rewards with organizational priorities (Profit, New Customers, Cross-Sell) • Performed market and customer segment analysis to prioritize customer acquisition through customer tiering and sales deployment• Formulated turnkey sales organization with dedicated Inside Sales, Outside Sales and National Accounts• Executed targeted marketing strategy by industry with both digital and traditional components.Driving Organizational Effectiveness: • Steered revenue operations worth $1.2B by directing 4 Directors, 4 Product Managers, 12 National Account Managers and 133 Sales Representatives. • Strengthened organizational effectiveness by leading change management efforts for ~500 sales and customer care representatives with minimal staff turnover • De-siloed sales organization and enhanced collaboration between sales and operationsEnhancing Profitability and Revenue Growth• Collaborated with CEO to develop and deliver comprehensive commercial growth strategies• Implemented pricing enhancement program targeting latent and contract compliance opportunities• Improved customer retention rate from 90% to 97% by designing effective strategies for new customers secured through M&A processes.• Working alongside COO established 50% gross margin minimum expectations on all projects.