An advertising expert, innovator, educator and consultant with 30+ years of experience driving emotional connections between consumers and brands. Dr. Robert Heath has worked on advertising strategy for some of the most prestigious global brands, including Colgate, Marlboro, Kellogg’s, Castrol GTX, Heineken, and Stella Artois. In his consultative work, he brings to life the theories he has developed around making real connections with consumers through advertising. An expert on the emotional influence of advertising on brands, he has published widely and developed a number of theories around what makes advertising work. His research includes the development of the Low Attention Process Model of advertising, as well as an advertising research system known as the CEP Test. As a coveted expert in the field, Heath has delivered 80 keynote addresses, invited papers, master classes, and industry seminars in 18 different countries. He has earned multiple awards for his publications, which include two books—The Hidden Power of Advertising and Seducing the Subconscious: The Psychology of Emotional Influence in Advertising. Heath currently serves on a number of advertising boards, and until recently was an Associate Professor at Bath University School of Management.