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@value-creation.co.uk
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Robert Heath is listed as Creative Effectiveness Consultant at Value Creation Company, based in Frome, England, United Kingdom. AeroLeads shows a work email signal at value-creation.co.uk and a matched LinkedIn profile for Robert Heath.
Robert Heath previously worked as Associate Professor of Advertising at University Of Bath School Of Management and Consultant at Online Testing Exchange (Otx). Robert Heath holds Ma Honours, Mechanical Sciences from University Of Cambridge.
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An advertising expert, innovator, educator and consultant with 30+ years of experience driving emotional connections between consumers and brands. Dr. Robert Heath has worked on advertising strategy for some of the most prestigious global brands, including Colgate, Marlboro, Kellogg’s, Castrol GTX, Heineken, and Stella Artois. In his consultative work, he brings to life the theories he has developed around making real connections with consumers through advertising. An expert on the emotional influence of advertising on brands, he has published widely and developed a number of theories around what makes advertising work. His research includes the development of the Low Attention Process Model of advertising, as well as an advertising research system known as the CEP Test. As a coveted expert in the field, Heath has delivered 80 keynote addresses, invited papers, master classes, and industry seminars in 18 different countries. He has earned multiple awards for his publications, which include two books—The Hidden Power of Advertising and Seducing the Subconscious: The Psychology of Emotional Influence in Advertising. Heath currently serves on a number of advertising boards, and until recently was an Associate Professor at Bath University School of Management.
Listed skills include Lecturing, Marketing Research, Research, Neuroscience, and 14 others.
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I believe that creativity in advertising performs a far more important role than simply getting attention. Using a unique quantitative ad-testing system (CEP Test) we measure how effective ad creativity will be at generating empathy and encouraging consumers to see the brand as clever and imaginative. I also run interactive seminars with planners and.
Bath
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Robert Heath works for Value Creation Company.
Robert Heath is listed as Creative Effectiveness Consultant at Value Creation Company.
AeroLeads has found 1 work email signal at @value-creation.co.uk for Robert Heath at Value Creation Company.
Robert Heath is based in Frome, England, United Kingdom while working with Value Creation Company.
Robert Heath has worked for Value Creation Company, University Of Bath School Of Management, Online Testing Exchange (Otx), Icon Brand Navigation, and Tns.
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Robert Heath holds Ma Honours, Mechanical Sciences from University Of Cambridge.
Robert Heath is listed with skills including Lecturing, Marketing Research, Research, Neuroscience, Customer Insight, Psychology, Marketing Strategy, and Survey Design.
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