Robert Henshaw Email & Phone Number

Telford, England, United Kingdom

Shifnal, Shropshire, United Kingdom

• I took on the full running of the company from my father in 2010, inheriting a tired product portfolio and rapidly advancing competition. (24 employees, turnover approx. £2.4M).• Diversified portfolio to include adaptive sport and reduce company exposure to uncertain NHS funding.• Built value-added offering and maintained high levels of customer service throughout my tenure as Managing Director, and achieved NHS recognition for short lead times for standard and non-standard products - keeping company ahead on competition despite persistent challenges of cheaper imports.• Developed new ways to Increase end-user engagement with company rather than being ‘hidden’ by NHS tender and procurement process.• Successfully developed and brought several new products to market.• Modernised company marketing activities including E-commerce and greater social media integration. • Completed successful full rebranding of the company in 2020.• Successfully negotiated £200K CBILS funding to support lost NHS revenue through COVID• Extended company’s export activities from 1 EU country to 5, including: Denmark, Spain, Germany, Malta and Sweden. Continued…• Brought the sport of Frame Running to UK and helped develop Frame Football internationally, building strong relationships with charities and NGBs for disability sport and outdoor activities.• Created one of the UK’s first adaptive cycling retail outlets in Shrewsbury, changing the way children and adults with disabilities are assessed and catered for.• Invited as equipment ‘expert’ to UK strategic development group for Frame Running and Frame Football. • Invited, and contributed, to the international development committee for Frame Football by IFCPF (International Federation for Cerebral Palsy Football).

Shifnal, England, United Kingdom

Responsible for all commercial aspects of the business including marketing. Managing internal sales and field sales team of 6, setting budgets, evaluating performance, and developing new business opportunities in order to increase revenue and profitability and further establish company in the marketplace. Development and oversight of the company’s digital marketing as well as brochures, manuals, and promotions. New product scheduling and launches. Led a successful diversification strategy to break reliance on NHS business in a challenging economic climate - widening range to include adaptive sport and recreation equipment and positioning business to a growing private market.

Shifnal, England

Challenge to take a successful family business forward by improving structure, processes, and continuous improvement. Introduction of lean processes in manufacturing. Successful implementation of BS5750 and latterly; ISO9001:2001 quality system. Internal quality auditing. Control of non-conforming products and supplier evaluation. Development of vigilance systems and medical device product compliance to new EU guidelines. Design and implementation of CRM and improved sales processes.Financial software managementCompany ITCompany Quality RepresentativeHealth and Safety Director

England & Wales

Assessment of disabled children (in-particular children with Cerebral Palsy) for suitability of assistive technology to assist with their physical development / early intervention in standing, walking, and mobility. Working alongside physiotherapists and parent/guardians, in special schools, homes, and child development in order to find the most appropriate equipment and accessories, including bespoke solutions. National coverage in a no-commission sales type role for Class 1 medical devices, still in the formative years of a family business.Demonstrations to physiotherapistsHome assessments for therapy tricycles for children with Cerebral Palsy

Birmingham, England, United Kingdom

Business Support Unit - Handling queries for ‘Life Team’ as well as processing commission cheques for agents. Report generation from groups management information system. Creation of Databases (DATAEASE, later MS ACCESS). Created and edited the group regional newsletter (early DTP) Left to join Family Business - Quest 88 Limited in 1993