Robert Herd work email
- Valid
- Valid
- Valid
- Valid
Robert Herd personal email
Robert Herd phone numbers
A contemporary senior marketer - with a proven track record of delivering results at operational, commercial, creative and strategic levels. Data and Digitally Driven – I balance the need to deliver commercial results through true performance marketing whilst balancing the need to build brand equity. Transformational - mixing digital Innovation with data driven channel planning to maximise efficiency and effectiveness. Channel Agnostic - I leverage the power of Earned, Owned and Paid Channels to optimise reach and engagement.Experienced - deep understanding of growing Premium/Luxury Brands on both a local and global basis – combined with comprehensive Automotive experience (Brand, New, Retail, AUV, F&B & SME).Multi-Skilled – Strategic Marketing Planning, Operational OEP Campaign Delivery (Inc. Creative Campaign & Launch Plan Development), Digital Convert Engine Development, Sales Funnel Management & Econometrics, Agency Management & Transition, Media Strategy and Buying, Market Research, Public Relations, Retail Marketing Strategy, Brand Architecture, Experiential Activation and Global/Market Level Marketing Operations. Commercial – a Strategic Brand Marketer with Commercial ExperienceShowreel :
-
Global Head Of Cx Consumer AppsJaguar Land Rover Apr 2022 - PresentCoventry, West Midlands, Gb -
Head Of Communications & Pr - Land Rover UkJaguar Land Rover Feb 2016 - Apr 2022Coventry, West Midlands, GbAn experienced, data led, creative marketing leader who has revitalised Land Rover.Responsible for full mix 'customer marketing experience' for the Land Rover brand in the UK. Key Responsibilities:- Land Rover UK Marketing Team Leadership- Overall brand and media strategy and identity compliance- National Communications Development and Deployment- Tactical Product and Commercial Marketing Support - Inc. Full Performance Marketing leveraging multi channel personalisation and eco-system level econometric modelling - Retail Marketing Operations (inc. used and corporate marketing) plus Retail Network Engagement- Product & Lifestyle PR- Agency management - media & creative- Experiential activation - Commercial Management of the Marketing Function- Matrix and Direct Team Management (Global & Local)Key Achievements:- Performance Marketing / Full Econometric Modelling Implementation- Industry Leading Retail Marketing - Creative Experiential/Sponsorship/Partnership Activations - Wimbledon/RWC 2019/Bond- Media Agency Transition- Discovery, Defender, Range Rover Evoque and Velar Launches
-
Global Head Of Advertising - Land RoverJaguar Land Rover Apr 2015 - Feb 2016Coventry, West Midlands, GbLeading the Global Advertising Function for Land Rover. Responsible for the planning, creation and deployment of all global ATL work - including media strategy, market engagement and strategic compliance.
-
Global Head Of Brand - Land RoverJaguar Land Rover Sep 2011 - Apr 2015Coventry, West Midlands, GbResponsible for redefining the Land Rover Brand Architecture in a way that was revolutionary- via an 18 month research, development, creative and global socialisation process.Delivered via a new brand model, end line, corporate identity and market level roll out plans - all ratified via global consumer research.This architecture and brand purpose remain in play today - completing in 2020 with the introduction of the new Defender.
-
Global Primary Brand Manager - Land RoverJaguar Land Rover Apr 2011 - Sep 2011Coventry, West Midlands, GbA critical role within Global Marketing - responsible for supporting the creation of and delivering a global communications strategy to support both Land Rover and Range Rover brands.
-
Regional Manager - JaguarJaguar Land Rover Sep 2005 - Mar 2011Coventry, West Midlands, GbFull operational and sales responsibility for Jaguar Cars throughout London and the South East. Cross functional team leadership for each of the functional channels. This Metro area has been transformed from under performance to success in 24 months
-
Global Communications Manager Xj/XkJaguar Land Rover Jan 2003 - Aug 2005Coventry, West Midlands, GbDeveloped and delivered full 360 degree communications to support the critical X350 launch and XK run out across the globe.Part of Global Communications Organisation
-
Global Communications Manager X-TypeJaguar Land Rover Jul 2000 - Dec 2002Coventry, West Midlands, GbDeveloped and delivered full 360 degree communications to support the critical X400 launch across the globe.Managed Jaguar's agency transition from JWT to Y&R.Part of Global Communications Organisation
-
Product Manager X-TypeJaguar Land Rover Jan 2000 - Jun 2000Coventry, West Midlands, GbSpecifically worked with PD to deliver marketing requirements within X400 programme.Full exposure to FPDS.
-
Brand ManagerKraft Foods 1994 - 2000Greater Chicago Area, Il, UsHeld various Brand Management rolls across the business - both retail and away from home channels.Worked on Kenco, Maxwell House, Suchard and Kraft Grocery Brands. -
Sales & Marketing ManagerNestle Jan 1991 - Jan 1992Vevey, ChSales & Marketing Manager within the Nestle Confectionery Business Unit.
Robert Herd Skills
Robert Herd Education Details
-
De Montfort UniversityCim Marketing Diploma -
De Montfort UniversityBusiness Studies (Marketing)
Frequently Asked Questions about Robert Herd
What company does Robert Herd work for?
Robert Herd works for Jaguar Land Rover
What is Robert Herd's role at the current company?
Robert Herd's current role is Global Head of CX Consumer Apps.
What is Robert Herd's email address?
Robert Herd's email address is ro****@****mac.com
What is Robert Herd's direct phone number?
Robert Herd's direct phone number is 1 (800) 346*****
What schools did Robert Herd attend?
Robert Herd attended De Montfort University, De Montfort University.
What skills is Robert Herd known for?
Robert Herd has skills like Marketing Strategy, Brand Management, Marketing Communications, Strategy, Marketing, Automotive, Management, Brand Architecture, Marketing Management, Positioning, Cross Functional Team Leadership, Market Analysis.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial