Head of Ecommerce at DIRTEA.The UK's leading functional mushroom brand founded by Andrew & Simon Salter.

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Marketing Director at Artscapy. The first Art Account providing insurance, art broking, document storage & private art search services. Disrupting the $1.2tn wealth-stored-in-art market.First 3 month achievements:- Re-brand launched in October 2022- Increased user growth by 100%- Implemented data analytics frameworkFirst 6 month achievements:.- 20% month-over-month user growth- Successful implementation of London Art Fair Digital Sponsorship & trade show activation- Expanded acquisition channels into Meta, Referrals, e-mail, partnerships & newsletters

Marketing Director - Senior Leadership Team: Working with CEO Founder, COO & Board to deliver revenue growth, marketing strategy & forward-looking business growth. - P&L Management: Management of P&L and strategic plan to achieve 150% revenue growth & profitability (GM/CM) targets. - Brand & PR: Reached 5 million+ impressions from 6 national print editorials & 1 organic partnership in first 3 months. Delivered editorial in the Times, Metro, Evening Standard & Business Insider. - Customer Acquisition & Retention: Scaled channels from Facebook & Google only, to Inserts, Print, Influencer, Referral & Affiliate against clear LTV:CAC & ROAS performance targets. Retention through CRM, Paid Retargeting, on site promotional activity, referrals & best-in-class customer experience. - Creative: Creative roadmap for paid social & all acquisition media. Increased paid social CTR & ROAS by 200%. - Strategic Partnerships: Launched the BBC Good Food Cheese Club with full acquisition media plan & retail partnership with Vagabonds Restaurants to expand into OOH advertising. - Organic Social Media: Landed an April Fools campaign which generated 250k impressions with no marketing spend - featured in Campaign Magazine. - AB Test/Optimisation: Set clear AB testing framework for UX & UI of Shopify store & App to generate continuous improvements in bounce rate add to cart, conversion rate. - People: Direct management of internal employees & external agencies.

0.5% Superior Unfiltered Lager. All the flavour & body of a full-strength beer without the alcohol. Now on draught across the UK.Performance:3x NR in 18 months.Responsibilities:- P&L Management- Revenue & Profit Growth (Rev, NR, GM)- Subscription Growth- Customer Acquisition (Paid Social, Search (PPC), Affiliate, Print & Insert Performance Marketing)- Customer Retention (inc CRM)- Site CRO & UX/UI- Affiliates and Membership Platforms- Amazon Seller Central, Fresh & Amazon Marketing suite (AMS & DSP)

Within 6 months, promoted to lead e-commerce in Africa and LAC.- Management of P&L for Direct and Third Party e-commerce channels.- Responsible for Net Revenue, Orders, Average Order Value, Gross Margin, and Operating Profit growth of all E-commer channels Direct-To-Consumer & Third Party channels.- Direct lead for Amazon Vendor Central & Amazon Advertising in global markets. Responsible for NSV generated, ACOS, ROAS, CAC/LTV, Gross Margin performance of all Search and Display campaigns.- Responsible for NPD, SKU variant & SKU launches for all E-commerce channels.- Ownership of UX and UI experience of Direct-To-Consumer channels.- SEO/SEM Management.- Define multi-channel growth strategies leveraging SEO, SEM, DSPs, email marketing- Define, execute, analyse and optimise A/B and multi-variant tests.- Define and validate core digital KPIs against P&L targets, such as SKU performance, cost per metrics, retention, ROI and LTV.

- Management of UK P&L for Direct and Third Party e-commerce channels.- Responsible for growth of Seedlip & Aecorn Direct-To-Consumer channels.- Direct lead for Amazon Vendor Central for the UK and EU. - Responsible for the Unit Sales Volume, Revenue, and Gross Margin growth across all UK and EU e-commerce channels.- Full ownership of UX and UI experience of Direct-To-Consumer channels.- SEO/SEM Management.- Define multi-channel growth strategies leveraging SEO, SEM, DSPs, email marketing-Define, execute, analyse and optimise A/B and multi-variant tests.-Define and validate core KPIs, such as cost per metrics, retention, ROI and LTV.

Appreciate is your online social platform to connect with any non-profit, anywhere in the world. Our dream is to connect the entire non-profit world and to create an ecosystem of businesses, non-profits and people partnering to change the world.AppreciaTeam empowers teams to change the world through connecting Volunteering, Pro Bono, Donation, and Carbon Footprint data management on one platform. One platform to rule them all. Scalable for any size team, anywhere in the world. 🌍Appreciate is a tech-for-good social platform & SaaS company.

LVK is a specialist agency which grows ethical FMCG brands in UK Retail stores, and online E-commerce. Hired as the 1st Employee in 2018 to manage the marketing & clients. (www.lvk.co) Marketing Manager: Manage, and roll-out Client’s Marketing Strategies (360 Degree Digital, OOH, ATL, BTL, Influencer Outreach). Management of ATL, BTL, & PR brand communications; NPD launches including in-store activations. I build & manage the LVK Influencer Database (100+ individuals with a following of c.10m). Trade Marketing: Creation of Brand Assets for Field Sales Executives & National Account Managers, for Independent Stores, Health Trade (Wholefoods, Planet Organic), and National High Street Retail Chain (e.g. Tesco) listings. Social Media: Content creation and community management across Instagram, Facebook, LinkedIn, Twitter, Medium and YouTube. Campaign management for New Product Launches and communication strategies. E-commerce & DTC Manager for Tonic Health (LVK owned brand). E-Commerce platform, Logistics (3PL Setup & Warehouse management) & B2B/D2C Marketing Lead. Optimising CPC, CPA, AOV & ROAS. Data Analysis: For Sales and Marketing teams including High Street Retail store data analysis, social media data, and logistics and operations (LOGS & Ops) data. Creation on reports for CEO's & Sales Director(s) and Clients. Partnerships Manager: Build & Manage Agency relationships; build B2B partnerships, and B2C Influencer partnerships. Client Partner Manager: Manage Client Relationships (start-ups & £m+ businesses). Point of Contact for new business development. Investment Lead: Build & manage an Investment Club for our LVK Brands which includes, Private Bank(s), VC, Angel, and Crowdfunding platforms. B Corporation Lead: Single Handed Successfully Managed and completed B Corp Certification for LVK.

Anheuser-Busch InBev is the world's largest brewer with 6 out of 10 of the world's most valuable brands (Budweiser, Bud Light, Stella Artois, Corona, Skol, and Brahma), and one of the world's leading FMCG companies.The Global Management Trainee Program is an intensive 10-month rotational training program designed to immerse graduates into the culture and workings of ABI, and develop future leaders.Key achievements:- Supply Deep Dive (5 weeks, Samlesbury): In a team of 3 we developed a plan to increase bottling line efficiency by c. 92% (bench-marked to GLY).- Qualified with Credit the IBD examination (Credit: +80%)-Logistics Deep Dive (2 weeks, Prague): In a team of 3 we developed an understanding of supply-side ZBB - analysing brewery costs and expenditures - and re-worked inter-brewery logistics to save c. £000,000 on an annual basis.-Marketing & Sales Deep Dive (5 weeks, London): In depth experience of brand creation, trade marketing and our salesforce. I developed my understanding of what it takes to create a brand direction and launch marketing campaigns for two of AB InBev's global brands. Developed an insight for a global brand team to take advantage of a gap in the UK market. -Graduate Recruitment: Co-created and launched 'Students Disrupt London' (SDL) graduate recruitment challenge to find the UK's best student talent at UCL and Imperial College London for the 2017 intake of graduates. The SDL challenge template and ideation is to be used as best-practice for graduate recruitment in Zone Europe.References available on request.

The University of Stirling Symposium is a student-led Think Tank of the University of Stirling designed to enhance students’ career prospects, engage students to think about their future, and to bring the leaders of today together with the leaders of tomorrow.

The Young Diplomats Forum (YDF) is set up to recognise, enhance and develop the next generation of diplomats. This community of exceptionally bright and accomplished future leaders will gain further insight, tools and opportunities to engage with key stakeholders at a crucial time in their careers and broaden their connections to influence global leaders.