Robert Hlinsky Email & Phone Number

Lake Forest, Il, Us

Lake Forest, Il, Us

Deerfield, Illinois, Us

Responsibilities include Specialty Care Pump market development, technology assessment and adjacent market expansion for products and services internally and externally developed that address unmet customer need in the U.S. Region.Developed and implemented strategy to enter the regional analgesia market, grew the elastomeric product portfolio in the oncology market segment and hired and trained a specialty clinically focused sales team designed to rapidly penetrate select clinical specialties were the physician has sole product authority.Launched SIGMA Spectrum Infusion System in the Alternate Site market which drove Alternate Site market acceptance as a replacement for the Baxter Flo-Gard pump and competitive technologies in the L.T.A.C.H., Oncology Infusion Suite and Consulting Pharmacy market segments driving an incremental $6.5M in annual sales.Captured V.O.C. requirements and drove implementation of a comprehensive infusion technology platform to include general purpose syringe pumps, PCA syringe pumps and Bag-Based PCEA pumps and was the U.S. Region Marketing representative to determine Baxter’s role in the Tight Glycemic Control market and acquisition assessment of potential technologies.

Deerfield, Illinois, Us

Responsibilities included the determination and analysis of customer requirements coupled with the review of internally developed and externally designed technologies and services that potentially address unmet customer need.Created product line strategies to address aging product portfolios and identified distribution and alliance partners to address the product line strategies.Developed a unique conjoint analysis tool which was designed to determine product feature statistical hierarchy over a portfolio of products in conjunction with customer price sensitivity that resulted in a redirection of Baxter’s acute care product portfolio focus and implemented an R.O.I. analysis tool that was designed to track the efficacy of advertising.

Deerfield, Illinois, Us

Responsible for profit and loss on Baxter’s electronic infusion pump product group for Alternate Site customers.Organized developmental initiative to modify software on the hospital oriented Flo-Gard 6201 Infusion Pump to meet Alternate Site market needs that resulted in product market dominance in eighteen months.Evaluated market viability of multiple ambulatory fluid propulsion technologies and drove the acquisition of Sabratek that was positioned to meet worldwide customer requirements.Managed brand development, competitive intelligence and product launch on the acquired technology and developed an asset management program, rental program and clinical support program to increase revenue stream from the existing customer base.

Redmond, Wa, Us

Principal responsibilities and activities focus on long-term business development of the company. Evaluated the viability of current and future product lines and their markets. Studied strengths and weakness of the company and competitors. Analyzed the financial and medical trends of emerging health care markets. Established new corporate mission statement and redirected corporate foci. Negotiated marketing alliance with Ambu A/S to co-develop the Ambu Defib Trainer System.