Robert Hoffman Email and Phone Number
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As a seasoned leader, specializing in software for the automotive industry, I stand at the intersection of innovation, strategic planning, and leadership. My career is highlighted by spearheading transformative projects that drive significant operational advancements and market growth.Driving Technological Innovation & Product DevelopmentAt the helm of software development at Dynamic Map Platform, I have led the creation and delivery of pioneering solutions, such as the ADM product for Rivian, enhancing autonomous driving capabilities. My work in developing seamless over-the-air update functionalities and the strategic adoption of Polarian for meticulous requirements management underscores my commitment to precision and excellence in software engineering.Operational Excellence & Team LeadershipMy leadership transcends traditional boundaries, fostering global collaboration among teams across continents to achieve remarkable efficiencies in ADAS applications and embedded software development. The introduction of Agile methodologies under my direction has streamlined development processes, markedly improving product time-to-market and team agility.Strategic Vision & Market ExpansionI have been instrumental in identifying and capitalizing on new business opportunities, significantly expanding our market presence, as evidenced by my pivotal role with key automotive clients. My strategic foresight and adeptness at navigating complex markets have propelled the companies I've worked with to the forefront of the automotive industry.Enhancing Customer EngagementMy approach to engineering leadership extends beyond technicalities to embrace customer-centric strategies. By leveraging in-depth market insights and fostering strong relationships with major automotive partners, I've driven substantial business growth and enhanced brand visibility in highly competitive segments.Commitment to Continuous ImprovementWhether it's optimizing cloud resources to support global engineering operations or pioneering the use of Generative AI to refine software development practices, my focus remains on leveraging technology to achieve operational efficiency and deliver unparalleled value to customers.Key Skills: Software Architecture Design, Embedded System Security, Advanced Analytics and Data Science, Cross-Functional Team Collaboration and Digital TransformationIn navigating the future of automotive engineering, I bring a blend of visionary leadership, robust technical expertise, and strategic business acumen. Please contact me at rob.hoffman@icloud.com.
Dynamic Map Platform North America
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Director Of Software DevelopmentDynamic Map Platform North America Aug 2019 - PresentLivonia, Mi, UsIn the dynamic landscape of automotive innovation, my leadership in the development of Rivian's ADM product marked a significant milestone. By orchestrating a team of six, managing tight release schedules, and integrating customer feedback, we ensured timely and impactful updates. This role underscored my ability to navigate complex projects and exceed ambitious customer expectations.My technological prowess shone through in revolutionizing Rivian's over-the-air update functionality. Developing a client API in C++, I created a seamless bridge between vehicle hardware and cloud services, significantly enhancing map update efficiency. This was complemented by my strategic adoption of Polarian for superior requirements management, transforming project documentation, and enhancing traceability, which fundamentally altered our approach to automotive software development.On the operational front, I led initiatives that dramatically improved efficiency and project management. By pioneering two-week sprint cycles for software development teams and linking their outcomes to incentives, I fostered a culture of excellence and innovation. Innovations such as automating speed limit assignments over extensive distances significantly enhanced map data accuracy for major clients like General Motors. My strategic insights into operational efficiency, notably through the development of an algorithm that revolutionized sign automation on maps, underscored the critical intersection of technological innovation and business acumen in shaping the future of mobility.In strategic management, I made significant contributions by developing Power BI dashboards, creating indispensable data analytics tools for strategic decision-making. This effort directly enhanced the team's ability to make informed decisions regarding operational efficiency and product performance. Moreover, managing a significant AWS cloud budget, I optimized resource allocation across global operations.
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Chief EngineerDura Automotive Systems Llc Dec 2018 - Aug 2019Auburn Hills, Mi, UsAt Dura I led cutting-edge projects that not only pushed the boundaries of automotive innovation but also redefined global collaboration and efficiency. My leadership in developing embedded domain controllers for semi-autonomous (L2+) vehicles across continents showcased not just a leap in vehicle computational efficiency but also a mastery in harnessing global talents from North America, China, India, and Poland. This endeavor not only supported the nuanced spectrum of ADAS features from Level 0 to Level 4 but also marked a significant milestone with the unveiling of autonomous parking technology at the 2016 Autonomous Vehicle Conference. This breakthrough, under my direction, propelled the company into a leadership position within the automotive sector, setting new benchmarks for vehicle automation.Further, my orchestration of a cross-functional team to demonstrate critical ADAS features to a major Chinese OEM at Willow Run exemplified the collaborative spirit and technical prowess that drives the industry forward.Beyond technological feats, my role in global team management and strategic business initiatives paved the way for unprecedented organizational efficiency and market expansion. The establishment of dedicated embedded hardware, software and system teams for ADAS applications ensured the seamless creation of reliable, high-quality software, overcoming the challenges of coordinating efforts across time zones and cultures. -
R&D ManagerDura Automotive Systems Llc Oct 2017 - Dec 2018Auburn Hills, Mi, Us
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R&D SupervisorDura Automotive Systems Llc Aug 2016 - Oct 2017Auburn Hills, Mi, Us
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Senior System EngineerDura Automotive Systems Llc Mar 2016 - Aug 2016Auburn Hills, Mi, Us
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Sr. Test & Validation EngineerContinental May 2014 - Mar 2016Hanover, DeIn the dynamic world of automotive technology, where innovation drives progress, my journey took an exciting turn as I collaborated with Continental on General Motors Enhanced Long Range Radar project for Advanced Driver Assistance Systems (ADAS). This venture was not just about pushing the boundaries of what's possible with radar technology but also about how we, as a team, approached challenges and turned them into opportunities for growth and efficiency.My role involved running validation experiments on GPS prototypes across various vehicles, a task that demanded precision and an innovative mindset for pushing the boundaries of our software. Recognizing the need to streamline our processes, I spearheaded the automation of test scripts. This initiative was a game-changer, cutting down the software release testing time from five weeks to a lean three weeks. It wasn't just about saving time; it was about enhancing the agility and responsiveness of our team in a highly competitive field.I led efforts to resolve radar performance issues, ensuring our systems met strict safety standards. My development of a gateway software revolutionized radar-vehicle communication, enhancing operational efficiency. I also standardized work practices, simplifying the onboarding process for new team members. This approach not only advanced our ADAS capabilities but also fostered a culture of innovation and continuous learning. -
Software Release EngineerFca Fiat Chrysler Automobiles May 2011 - Apr 2014London, England, GbIn my role overseeing the software releases of 4x4 heavy-duty vehicles, I spearheaded the development and implementation of Design Verification Plans and Reports (DVP&Rs) for critical components such as Powertrain Control Modules (PCM), Drive Train Control Modules (DTCM), Cruise Control, In-Plant Emissions Test, and Open/Short testing. This leadership position entailed coordinating a comprehensive review and validation process, ensuring that each system's software met our rigorous standards for functionality, reliability, and regulatory compliance. Through meticulous planning and execution, my team and I successfully enhanced the vehicles' performance and safety, reinforcing our commitment to innovation and excellence in automotive engineering. -
Supplemental InstructorOakland Community College Jan 2009 - Nov 2011Auburn Hills, Michigan, UsResponsible for tutoring walk-in students algebra, trigonometry, calculus, differential equations, and linear algebra. -
Vehicle Test Engineer InternMagna Electronics Jan 2011 - Apr 2011Aurora, Ontario, CaMagna Electronics is a leading global automotive supplier that delivers superior customer value via innovative processes and world-class manufacturing.As a Vehicle Test Engineer Intern, I validated Mobileye/machine vision systems by executing vehicle test plans. I also collected and analyzed statistical data for Lane Departure Warning technology. -
Student ResearcherOakland University Jul 2010 - Nov 2010Rochester, Michigan, UsOakland University is a student-centered, doctoral research institute that connects students to unique opportunities within and beyond their region.As a Student Researcher, I deepened my knowledge of circuit board design. I conducted research on Quartz Crystal Microbalance (QCM) sensors. Additionally, I built an oscillator circuit to measure the resonance frequency given off by the QCM sensors. -
Cost Reduction EngineerJabil May 2010 - Jul 2010St Petersburg, Florida, UsJabil Circuit provides electronics design, production, product management, and repair services to numerous industries, including automotive, computing, and medical. While working as a Cost Reduction Engineer in China, I learned how to use tools like a signal generator, oscilloscope, and other power supplies. I conducted VA/VE for a variety of telecom circuit boards.
Robert Hoffman Skills
Robert Hoffman Education Details
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Oakland UniversityElectrical And Electronics Engineering -
Oakland UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Robert Hoffman
What company does Robert Hoffman work for?
Robert Hoffman works for Dynamic Map Platform North America
What is Robert Hoffman's role at the current company?
Robert Hoffman's current role is Scaling Software Solutions | Advanced Analytics and Data Science | Global Market Expansion | Intellectual Property Strategy | Strategic Technology Partnerships | Autonomous Vehicle Development | Safety Critical Software.
What is Robert Hoffman's email address?
Robert Hoffman's email address is ro****@****oud.com
What is Robert Hoffman's direct phone number?
Robert Hoffman's direct phone number is +124829*****
What schools did Robert Hoffman attend?
Robert Hoffman attended Oakland University, Oakland University.
What are some of Robert Hoffman's interests?
Robert Hoffman has interest in Children, Economic Empowerment, Politics, Education, Environment, Science And Technology, Health.
What skills is Robert Hoffman known for?
Robert Hoffman has skills like Testing, Microsoft Office, Vector Canalyzer, Team Leadership, Autonomous Vehicles, Artificial Intelligence, Systems Engineering, Autonomous Driving Technologies, Global Positioning System, Project Management, Business Development, Product Management.
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