Robert Hoffman Email & Phone Number

Livonia, Mi, Us

In the dynamic landscape of automotive innovation, my leadership in the development of Rivian's ADM product marked a significant milestone. By orchestrating a team of six, managing tight release schedules, and integrating customer feedback, we ensured timely and impactful updates. This role underscored my ability to navigate complex projects and exceed ambitious customer expectations.My technological prowess shone through in revolutionizing Rivian's over-the-air update functionality. Developing a client API in C++, I created a seamless bridge between vehicle hardware and cloud services, significantly enhancing map update efficiency. This was complemented by my strategic adoption of Polarian for superior requirements management, transforming project documentation, and enhancing traceability, which fundamentally altered our approach to automotive software development.On the operational front, I led initiatives that dramatically improved efficiency and project management. By pioneering two-week sprint cycles for software development teams and linking their outcomes to incentives, I fostered a culture of excellence and innovation. Innovations such as automating speed limit assignments over extensive distances significantly enhanced map data accuracy for major clients like General Motors. My strategic insights into operational efficiency, notably through the development of an algorithm that revolutionized sign automation on maps, underscored the critical intersection of technological innovation and business acumen in shaping the future of mobility.In strategic management, I made significant contributions by developing Power BI dashboards, creating indispensable data analytics tools for strategic decision-making. This effort directly enhanced the team's ability to make informed decisions regarding operational efficiency and product performance. Moreover, managing a significant AWS cloud budget, I optimized resource allocation across global operations.

Auburn Hills, Mi, Us

At Dura I led cutting-edge projects that not only pushed the boundaries of automotive innovation but also redefined global collaboration and efficiency. My leadership in developing embedded domain controllers for semi-autonomous (L2+) vehicles across continents showcased not just a leap in vehicle computational efficiency but also a mastery in harnessing global talents from North America, China, India, and Poland. This endeavor not only supported the nuanced spectrum of ADAS features from Level 0 to Level 4 but also marked a significant milestone with the unveiling of autonomous parking technology at the 2016 Autonomous Vehicle Conference. This breakthrough, under my direction, propelled the company into a leadership position within the automotive sector, setting new benchmarks for vehicle automation.Further, my orchestration of a cross-functional team to demonstrate critical ADAS features to a major Chinese OEM at Willow Run exemplified the collaborative spirit and technical prowess that drives the industry forward.Beyond technological feats, my role in global team management and strategic business initiatives paved the way for unprecedented organizational efficiency and market expansion. The establishment of dedicated embedded hardware, software and system teams for ADAS applications ensured the seamless creation of reliable, high-quality software, overcoming the challenges of coordinating efforts across time zones and cultures.

Auburn Hills, Mi, Us

Auburn Hills, Mi, Us

Auburn Hills, Mi, Us

Hanover, De

In the dynamic world of automotive technology, where innovation drives progress, my journey took an exciting turn as I collaborated with Continental on General Motors Enhanced Long Range Radar project for Advanced Driver Assistance Systems (ADAS). This venture was not just about pushing the boundaries of what's possible with radar technology but also about how we, as a team, approached challenges and turned them into opportunities for growth and efficiency.My role involved running validation experiments on GPS prototypes across various vehicles, a task that demanded precision and an innovative mindset for pushing the boundaries of our software. Recognizing the need to streamline our processes, I spearheaded the automation of test scripts. This initiative was a game-changer, cutting down the software release testing time from five weeks to a lean three weeks. It wasn't just about saving time; it was about enhancing the agility and responsiveness of our team in a highly competitive field.I led efforts to resolve radar performance issues, ensuring our systems met strict safety standards. My development of a gateway software revolutionized radar-vehicle communication, enhancing operational efficiency. I also standardized work practices, simplifying the onboarding process for new team members. This approach not only advanced our ADAS capabilities but also fostered a culture of innovation and continuous learning.

London, England, Gb

In my role overseeing the software releases of 4x4 heavy-duty vehicles, I spearheaded the development and implementation of Design Verification Plans and Reports (DVP&Rs) for critical components such as Powertrain Control Modules (PCM), Drive Train Control Modules (DTCM), Cruise Control, In-Plant Emissions Test, and Open/Short testing. This leadership position entailed coordinating a comprehensive review and validation process, ensuring that each system's software met our rigorous standards for functionality, reliability, and regulatory compliance. Through meticulous planning and execution, my team and I successfully enhanced the vehicles' performance and safety, reinforcing our commitment to innovation and excellence in automotive engineering.

Auburn Hills, Michigan, Us

Responsible for tutoring walk-in students algebra, trigonometry, calculus, differential equations, and linear algebra.

Aurora, Ontario, Ca

Magna Electronics is a leading global automotive supplier that delivers superior customer value via innovative processes and world-class manufacturing.As a Vehicle Test Engineer Intern, I validated Mobileye/machine vision systems by executing vehicle test plans. I also collected and analyzed statistical data for Lane Departure Warning technology.

Rochester, Michigan, Us

Oakland University is a student-centered, doctoral research institute that connects students to unique opportunities within and beyond their region.As a Student Researcher, I deepened my knowledge of circuit board design. I conducted research on Quartz Crystal Microbalance (QCM) sensors. Additionally, I built an oscillator circuit to measure the resonance frequency given off by the QCM sensors.

St Petersburg, Florida, Us

Jabil Circuit provides electronics design, production, product management, and repair services to numerous industries, including automotive, computing, and medical. While working as a Cost Reduction Engineer in China, I learned how to use tools like a signal generator, oscilloscope, and other power supplies. I conducted VA/VE for a variety of telecom circuit boards.

Master Of Science (M.S.), Electrical And Electronics Engineering

Bachelor Of Applied Science (B.A.Sc.), Electrical And Electronics Engineering