Responsible for total sales and expenses for all Stonyfield & Siggi's business within Natural Channel West regional key accounts.

Accountable for achieving optimal sales and profitability at all distributors, supermarket accounts and natural channel accounts in the western US. Manage a team of Broker representatives. Managed Whole Foods Global, Albertson's Corporate, Sprouts, NCG, INFRA, UNFI, and KeHE nationally. Expanded Love Grown Plant Protein Cereals to a Global Brand at Whole Foods Market (2018)Grew $ Sales at Sprouts 34.9% from 2015 to 2019 (SPINs - 52 Weeks)Grew $ Sales at NCG 43.4% from 2015 to 2019 (SPINs - 52 Weeks)

Accountable for achieving optimal sales and profitability at all distributors, supermarket accounts and natural channel accounts in the western US. Manage a team of Broker representatives. Managed Sprouts, NCG, INFRA, UNFI, and KeHE nationally.

Accountable for achieving optimal sales and profitability at US Natural Channel Independent Accounts. Responsible for developing the national natural channel merchandising plan and managing a $13 million trade budget for UNFI and Nature’s Best retailers. Key Account Manager on NCGA, INFRA, and Lucky’s. Managed a team of Regional Account Managers, Direct Retail Representatives, and Brokers responsible for UNFI, Nature’s Best, Sprouts, Natural Grocers, New Seasons/New Leaf, PCC, Earth Fare, Fairway, MOMs, Mustard Seed, Green Acres, Rosauer’s, Mother’s, Jimbo’s, and Lassen’s. The Small Planet Foods team was awarded Vendor of the Year at both Sprouts and Earth Fare in 2012. Project leader for the development of a direct Small Planet Foods retail sales force. Organized and conducted the annual natural channel customer trip to the Cascadian Home Farm, Muir Glen Tomatoes Farm, and Larabar packing facility. Implemented the integration of Liberte Yogurt, Food Should Taste Good Salty Snacks, and Immaculate Baking Refrigerated Dough into the General Mills portfolio of natural and organic brands.

Led a direct team that was responsible for the entire General Mills portfolio for the Albertsons Southern California and Northern California Divisions. Managed the day to day business on our Cereal and Snacks brands, including natural and organic. Awarded Vendor of the Year in 2008.

Responsible for the General Mills portfolio of frozen and refrigerated brands: Yoplait Yogurt and the integration of Pillsbury brands at Unified Western Grocers, Gelson’s, Superior Markets, KV Mart and Stater Bros. Developed the General Mill's Hispanic consumer marketing plan for Unified Western Grocers.