Robert Hughes Email & Phone Number

Middlesex, England, United Kingdom

• Owner of all Air France and KLM Social Media and Influencer Marketing actions and responsible for the local strategy• Is an expert on the brand values and tone of voice for the two brands • Manages the relationship of all relevant agencies (social media and Influencer Marketing agencies, internal digital agency) ensuring they are quality driven, efficient while cost effective • Manages the online communities and brand reputation • Implements actions in line with own assigned… Show more • Owner of all Air France and KLM Social Media and Influencer Marketing actions and responsible for the local strategy• Is an expert on the brand values and tone of voice for the two brands • Manages the relationship of all relevant agencies (social media and Influencer Marketing agencies, internal digital agency) ensuring they are quality driven, efficient while cost effective • Manages the online communities and brand reputation • Implements actions in line with own assigned budget, secures central budget and issues budget recommendations for all Social Media and Influencer Marketing actions• Devises and implements the local social media strategy • Regularly reviews relevant local KPIs and adjust actions accordingly• Answers to HQ on all Social Media and Influencer Marketing topics • Adapts the central corporate initiatives to fit the local establishment’s requirements & challenges • Keeps consistency with central brand and social media guidelines • Keeps stakeholders informed of all key campaigns and report back on ROI evaluation• Implements all campaigns budgets and fully manage the annual budget • Manages and track budget in relevant budget tracking tool • Manages the relationship with all relevant agencies proactively tackling any performance issue• Selects new agencies, as and when required• Ensures that actions are legally compliant with terms & conditions revised in line with regulations • Raises the profile of Social Media and Influencer Marketing internally and externally• Is an expert in all items related Influencers Marketing and provides advice on the topic as required• Identifies key online influencers and build relationships with them, and grow a network of contacts• Selects relevant influencers for each project and negotiates maximum coverage for the budget • Steers the creative process, and deliver measureable, engaging and innovative content which stands out from the competition Show less

Middlesex, England, United Kingdom

• Managed the implementation of B2B/T campaigns in the UK and Ireland and supported the local Sales team • Was the brand guardian for all relevant B2T/B activities and advised on best creative solutions• Managed the day to day contact with Sales and all relevant agencies (creative agency, internal digital agency) • Worked with the Sales team to ensures objectives are set for each action and ROI evaluation done, proactively seeking ways to improve the efficiency of… Show more • Managed the implementation of B2B/T campaigns in the UK and Ireland and supported the local Sales team • Was the brand guardian for all relevant B2T/B activities and advised on best creative solutions• Managed the day to day contact with Sales and all relevant agencies (creative agency, internal digital agency) • Worked with the Sales team to ensures objectives are set for each action and ROI evaluation done, proactively seeking ways to improve the efficiency of action• Regularly reviewed relevant local KPIs and adjusted actions accordingly• Answered to HQ on B2B/T Marketing related queries• Adapted the central corporate initiatives to fit the local establishment requirements and challenges • Kept consistent with central joint brand guidelines • Managed budget effectively and tracked in budget tracking tool • Advised on best use of campaign budget including steering to be in line with business objectives, • Identified synergies for all campaigns and found ways to be time and cost efficient by reusing / recycling / standardising campaigns • Proactively produced new assets based on the feedback from the sales team• Managed a very diverse portfolio of activities on and offline such as social media campaigns, newsletters, (printed) e-flyers, adverts / advertorials, online banners, website landing pages, pull up banners, trade games and incentives, event goodies and material • Delivered high quality, impactful assets in line with brand guideline and overall objectives • Knowledgeable on Air France and KLM and partners’ products and services to ensure assets were accurate• Proactively reviewed process internally, with HQ and / or with agency for greater efficiency Show less

Middlesex, England, United Kingdom

Middlesex, England, United Kingdom

Stansted Mountfitchet, England, United Kingdom

Luton, England, United Kingdom