Responsible for leading and managing a large sales organization consisting of two division managers and 10 regional managers.

Leads and directs a national team of dedicated territory sales professionals, providing guidance and encouragement to help the team adapt to significant challenges in the marketplace. Instrumental in developing and maintaining key contacts and relationships at a senior level.

Direct all management activities for a niche consumer financing program targeted primarily at national manufacturers and specialty retail networks. Manage, educate, coach, and mentor a network of 300 independent dealers. Spearhead acquisition sales and marketing initiatives for both direct-to-consumer and dealer contracts. Develop cutting-edge sales and marketing collateral to compel potential and existing clients to action. Lead strategic planning and implementation initiatives, establish goals and objectives, and monitors sales performance. Manage day to day relationship with various financial partners including VanCity, Canada's largest credit union. Design national manufacturer and local dealer agreements. Develop budgets and forecasts.

Directed all day to day management activities for a home renovation & consumer financing program targeted primarily at national manufacturers and specialty retail networks. Developed a network of 300 independent dealers and drove acquisition sales and marketing initiatives for both direct-to-consumer and dealer contracts. Lead strategic planning and implementation initiatives, establish goals and objectives, and monitor sales performance. Selected accomplishments:Developed relationships and executed contracts with Canada's largest home renovation operators to deliver programs in local marketplaces. Developed a national selling methodology and the necessary training modules and tools to support the activity. This effort ultimately served as a template for all national selling activities.Formulated and negotiated legal arrangements with participating contractors.Negotiated product supply agreements with national and local vendors.Developed a comprehensive product and pricing strategy. Extensively traveled throughout Canada & UK supporting sales events and trade showsDrove continuous improvement program that fosters delivering an outstanding customer service experience at each point of contact.Gained broad international experience as a result of relationships created within our corporate framework.Recognized as one of the top leaders within the international corporation.

Worked as part of a team that developed a complete franchise package for Beachcomber Hot Tubs Canada's largest hot tub manufacturer. Personally directed the day-to-day product and retail functions of business. Developed and implemented strategic plans to improve market presence and drive sales. Selected accomplishments:Recognized by Profit Magazine as Canada's 30th fastest growing company (2000).Drove growth from 2 to 13 locations in 5 years, yielding nearly $20 million in sales.Achieved in excess of 40% market share in hot tub sales in the chain's trading area.Coordinated a single-location hot tub sale event that generated 207 hot tub sales in 72 hours, resulting in $1.5 million in sales.Developed sales and marketing systems including selling methodology and numerous operational processes.Created online multi-location hot tub inventory communication system.Formulated and negotiated legal arrangements, such as franchise, offer to purchase, supply and vendor, lease, offer to lease, subcontract, and employment agreements, as well as franchise disclosure documents.Extensively traveled throughout North America; supported sales events and trade shows in the US.

Purchased a struggling franchised printing company that specialized in wholesale stationary and marketing products. The company experienced outstanding sales growth, delivered high quality products within the framework of exceptional tight delivery times, and built an enviable team of skilled trade's people and customer service representatives. This highly successful family business was sold in 1998.