As Managing Director, Sales I am responsible for the Sales & Commercial operations at GEW including marketing. I have deep technical knowledge of all GEW's products and services and travel on a regular basis to meet customers around the World from our HQ in the UK.In my 10+ years at GEW I developed our first LED systems and built our R&D team/department before moving into Product Development/Management and then Sales. I have a deep technical understanding of our products and the many applications they are used in.Before GEW I worked for 5 years in R&D for P&G after my formal training as a Master of Chemistry.I am part of the second generation family ownership of the company with my sister and work closely with all the Directors and Management team at GEW.